Experience

Tangible Values
• Accounting
• 1 - 100 Employee
• Senior Direct Response Product Manager

  • Dec 2022 - Present


U.S. Bank

• United States
• Legal Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2022 - Dec 2022

  Manage creative development and implementation of direct mail and email campaigns to support the credit card portfolios. Partner with creative agencies, strategy, compliance and email teams to execute complex multi-brand campaigns. Manage creative development and implementation of direct mail and email campaigns to support the credit card portfolios. Partner with creative agencies, strategy, compliance and email teams to execute complex multi-brand campaigns.



Thomson Reuters

• Canada
• Software Development
• 700 & Above Employee

• Senior Marketer

  • May 2017 - Mar 2022

  Evaluate multi-year contracts for Print Retention Department for the Legal Division as a contract employee. Partner with Customer Service, Subscriber Retention, Sales, Order Processing and Finance to research credit requests and pricing exceptions to provide approval or denial. Provide analysis and insights of current and past trends using compiled and system generated data. Create executive summaries and proposals for authorization of large credit requests. Validate consistent execution of the Thomson Reuters contracts and compliance to policies to minimize loss and maximize customer experience. Key Achievements: * Make key decisions to support Print/CD Credits program to reduce credits 30% YOY. * Evaluate Print Contract Pricing exceptions to balance revenue retention and provide promotional value to customers. * Manage Print Retention Sticker Program generating over $2 million savings per year * Evaluate Open Contract requests and compiled monthly reporting and researched potential errors to resolve quickly and minimize future credits and improve customer experience. * Direct contract auto renewal notification mailings as per legal obligations. * Maintain service levels and turnaround high volume of requests in a timely manner. * Streamline reporting by updating compiled database, graphs and monthly reporting to automatically update and minimize manual edits. Show less



Farm Journal Media

• United States
• Hospitals and Health Care

• Director of Operations and Database Marketing

  • 2010 - 2016

  Innovated and launched mobile marketing (MMS and SMS) campaigns to subscribers to increase reach and enhance profitability. Partnered with sales and corporate sponsors to disseminate customized messaging to customers. Performed database development and subscriber acquisition for improved segmentation. Controlled P&L and prepared weekly and monthly financial statements. Key Achievements: * Directed full product development lifecycle, including launch to B2B / B2C customers and prospects. * Managed projects with IT for system developments and process improvements. * Drove process improvement for CRM marketing automation for customer set-up, segmentation, messaging and invoicing operations. * Doubled the number of active subscribers utilizing our products through mobile, telemarketing, direct mail, print, email and web marketing. * Consistently received 30% response rates on bi-monthly surveys to subscribers. * Managed TCPA compliance renewal and PCI compliance projects as requirements evolved. * Earned Neal Awards for Farm Journal Pulse in Best Use of Mobile & Best Use of Social Media categories. Show less



BFS Entertainment & Multimedia Ltd

• Senior Management

  • Mar 2003 - Sep 2010

  * Managed P&L from budget creation to execution of North American marketing strategies for B2C direct mail and internet business. * Supervised company database segmentation and statistical model analysis for marketing, loyalty program and new customer acquisition. * Directed web site redesigns, search engine optimization, Google Analytics and product analysis. * Transformed brand from single product category to multiple categories and exponentially grew business by more than 115%. * Reduced costs by re-negotiating vendor contracts and improved customer service via process improvements. * Coordinated vendor relationships for printing, list brokerage, data processing, credit card processing, and check verification. * Effectively partnered with cross-functional teams to create smooth running business. * Monitored call center metrics and agent retraining to improve customer service through continuous process improvement and system changes. Show less



Target Corporation

• Thailand
• Professional Training and Coaching

• Marketing Manager

  • 1998 - 2003

  * Managed P&L for multiple direct marketing brands and coordinated cross-functional communication with merchandising, creative, and e-commerce teams. * Used data mining and statistical models to create segmentation plans for start-up and acquired brands including Signals and Wireless. * Created policies to establish e-commerce business, planning and implementing successful promotions and loyalty clubs to achieve goals. * Achieved company revenue goals and exceeded profitability, increasing rental income and negotiating cost-effective terms of usage. * Led multiple database development initiatives and conversion projects. * Managed vendor relationships, increasing rental income and negotiating terms of usage, managing rental orders list. * Grew Signals active customer file to more than 1M buyers. * Led strategic growth initiatives, planning and implementing loyalty clubs and executing direct mail marketing promotions. * Fulfilled human resource objectives, hiring and training direct reports. Show less


Rivertown Trading Company
• Circulation Manager

  • 1990 - 1998

Fingerhut Corporation
• Senior Statistician

  • 1987 - 1990