Experience

OurWhisky Foundation
• Beverage Manufacturing
• 1 - 100 Employee
• Founder

  • Mar 2018 - Present


Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Whisky Journalist, Presenter and Consultant

  • Nov 2019 - Present

  Freelance journalist, editor, presenter and consultant specialising in whisky and other spirits.



Scotchwhisky.com

• United Kingdom
• Beverage Manufacturing

• Editor

  • May 2015 - Nov 2019

  London, United Kingdom • Project management of entire publication including site design and development, budgeting, editorial strategy, creation of traditional and multimedia content, social media, marketing and events. • Grew audience 100% year-on-year to achieve 300,000 monthly unique users and highest social media engagement of any whisky publication. • Managed team of two full-time and two part-time staff as well as bank of contributors. • Shortlisted as World’s Best Cocktail & Spirits Publication at the… Show more • Project management of entire publication including site design and development, budgeting, editorial strategy, creation of traditional and multimedia content, social media, marketing and events. • Grew audience 100% year-on-year to achieve 300,000 monthly unique users and highest social media engagement of any whisky publication. • Managed team of two full-time and two part-time staff as well as bank of contributors. • Shortlisted as World’s Best Cocktail & Spirits Publication at the Spirited Awards 2019. • Created and managed a 23,000-page encyclopaedia of Scotch distilleries, companies and brands. Show less



The Spirits Business

• United Kingdom
• Beverage Manufacturing
• 1 - 100 Employee

• Editor

  • Jan 2014 - Jul 2015

  London, United Kingdom • Led team of three full-time journalists to produce a monthly print title and news-driven website with daily newsletter. • Grew unique users by 1600% (April 2012-13), to establish the title as the world’s number two drinks website. • Collaborated with sales team to develop commercial relationships with clients. • Chaired and co-managed the Spirits Masters tasting competition series. • Presented annual award ceremonies in London and Cannes. • Shortlisted as World’s Best Cocktail… Show more • Led team of three full-time journalists to produce a monthly print title and news-driven website with daily newsletter. • Grew unique users by 1600% (April 2012-13), to establish the title as the world’s number two drinks website. • Collaborated with sales team to develop commercial relationships with clients. • Chaired and co-managed the Spirits Masters tasting competition series. • Presented annual award ceremonies in London and Cannes. • Shortlisted as World’s Best Cocktail & Spirits Publication at the Spirited Awards 2014 & 2015.

• Deputy Editor

  • Apr 2012 - Jan 2014

  London, United Kingdom



freelance editor/writer

• Book and Periodical Publishing
• 700 & Above Employee

• Multimedia Food, Drink & Travel Journalist

  • Oct 2011 - Apr 2012

  Freelance food, drink and travel writing, including restaurant reviews and features, specialising in social media, multimedia and web publishing. Articles and videos featured in The Times, Restaurant magazine, The World's 50 Best Restaurants Awards, FoodTripper.com and Food Manufacture.



BigHospitality

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Multimedia Editor

  • May 2011 - Oct 2011

  Crawley, West Sussex • Produced and commissioned regular, broadcast quality multimedia content in the form of videos, podcasts and photo galleries • Developed and ran video production and on-screen presenting training sessions for other journalists in the company. • Highly Commended at company awards for digital journalism. • Developed SEO and social media skills from an award-winning digital marketing team. • Commissioned and generated award-winning content based on Google Analytics and… Show more • Produced and commissioned regular, broadcast quality multimedia content in the form of videos, podcasts and photo galleries • Developed and ran video production and on-screen presenting training sessions for other journalists in the company. • Highly Commended at company awards for digital journalism. • Developed SEO and social media skills from an award-winning digital marketing team. • Commissioned and generated award-winning content based on Google Analytics and trends. • Contributed content to sister title Restaurant magazine, and the World’s 50 Best Restaurants Awards.

• Acting Editor

  • May 2010 - May 2011

  Crawley, West Sussex

• Senior Reporter

  • May 2009 - May 2010

  Crawley, West Sussex

• Reporter

  • May 2008 - May 2009

  Crawley, West Sussex



none

• Information Technology & Services
• 1 - 100 Employee

• Freelance Journalist

  • Oct 2006 - Jun 2008

  Articles featured in Stuff magazine, The Insight, Times Online, Foodtripper.co.uk