Rebecca Luoh
Director Brand Strategy at Chen Design Associates Inc.- Claim this Profile
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Bio
Lindsay McComb
Rebecca is a collaborative, creative thinker with great people and business instincts. She’s a strong communicator - both verbally and in writing - able to infuse storytelling into product design and experience. Throughout our MBA in Design Strategy program, I was impressed with Rebecca’s work ethic, organization skills and her readiness to work with diverse groups of people. In teams, she brings a strong point of view that’s backed up by personal expertise, design rationale, user data and research findings, and a focus on uncovering meaningful human-centered insights.
Lindsay McComb
Rebecca is a collaborative, creative thinker with great people and business instincts. She’s a strong communicator - both verbally and in writing - able to infuse storytelling into product design and experience. Throughout our MBA in Design Strategy program, I was impressed with Rebecca’s work ethic, organization skills and her readiness to work with diverse groups of people. In teams, she brings a strong point of view that’s backed up by personal expertise, design rationale, user data and research findings, and a focus on uncovering meaningful human-centered insights.
Lindsay McComb
Rebecca is a collaborative, creative thinker with great people and business instincts. She’s a strong communicator - both verbally and in writing - able to infuse storytelling into product design and experience. Throughout our MBA in Design Strategy program, I was impressed with Rebecca’s work ethic, organization skills and her readiness to work with diverse groups of people. In teams, she brings a strong point of view that’s backed up by personal expertise, design rationale, user data and research findings, and a focus on uncovering meaningful human-centered insights.
Lindsay McComb
Rebecca is a collaborative, creative thinker with great people and business instincts. She’s a strong communicator - both verbally and in writing - able to infuse storytelling into product design and experience. Throughout our MBA in Design Strategy program, I was impressed with Rebecca’s work ethic, organization skills and her readiness to work with diverse groups of people. In teams, she brings a strong point of view that’s backed up by personal expertise, design rationale, user data and research findings, and a focus on uncovering meaningful human-centered insights.
Experience
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Chen Design Associates Inc.
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United States
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Design
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1 - 100 Employee
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Director Brand Strategy
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Apr 2019 - Present
+ Leads Strategy department in exploration, development, and implementation for clients ranging from hospitality and academia to lifestyle and retail brands+ Contributes regularly to new business development pitches and meetings+ Leads teams in qualitative user research and quantitative data analysis to tell a story and uncover opportunities+ Implements brand experiences, employs digital and marketing strategies for various clients and products + Collaborates with designers in cross-functional projects and deliverables + Builds and scales internal company culture through empathetic systems thinking+ Clients: Oakland International Airport, Specialized Bicycles, Raley's, SB Architects, REDF, Darling Wines, Stephen Gould, The Tipping Point Community
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Senior Strategist
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Apr 2018 - Apr 2019
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Brand & Content Strategist
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Jul 2016 - Apr 2018
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Raise for Good
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United States
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Business Consulting and Services
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1 - 100 Employee
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Brand Consultant
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Apr 2021 - Present
+ Coaching non-profit leaders, social entrepreneurs, community organizations, foundations, and corporate foundations in the areas of branding, marketing, communications, content, messaging + Reframing and translating branding tools for social impact + Clients: Jrue & Lauren Holiday Foundation, Kataly Foundation, Zoom Cares, Okta For Good + Coaching non-profit leaders, social entrepreneurs, community organizations, foundations, and corporate foundations in the areas of branding, marketing, communications, content, messaging + Reframing and translating branding tools for social impact + Clients: Jrue & Lauren Holiday Foundation, Kataly Foundation, Zoom Cares, Okta For Good
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Electro Creative Workshop
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United States
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Design Services
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1 - 100 Employee
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Strategist
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Nov 2020 - Jan 2021
+ Contract branding & strategy project for The Clorox Company’s corporate rebrand + User / stakeholder research, competitive research + Logo and brand development recommendations + Contract branding & strategy project for The Clorox Company’s corporate rebrand + User / stakeholder research, competitive research + Logo and brand development recommendations
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InterVarsity Christian Fellowship/USA
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United States
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Religious Institutions
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700 & Above Employee
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Campus Pastor & Program Manager
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Jun 2009 - Dec 2017
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BOL Agency
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United States
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Marketing Services
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1 - 100 Employee
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Account Strategy Associate
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Apr 2010 - Aug 2010
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Rodale Inc.
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Advertising & Marketing Associate
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Dec 2009 - Apr 2010
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Pixar Animation Studios
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Animation and Post-production
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700 & Above Employee
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Creative Services Intern
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Jan 2008 - Jun 2008
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Packet Design
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United States
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Computer Networking Products
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1 - 100 Employee
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Marketing Intern
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Jun 2007 - Dec 2007
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Education
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2015 - 2017
California College of the Arts
Master of Business Administration (M.B.A.), Design Strategy -
2005 - 2009
University of California, Berkeley
B.A., Mass Communications
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