Head of Marketing

• May 2023 - Present

Marketing Manager

• May 2022 - Apr 2023

Digital Marketing Coordinator

• Jun 2021 - Apr 2022

Coordinated the marketing of the Restart Scheme targeting employers and stakeholders. Main responsibilities:• Website maintenance. • Social media channel management: LinkedIn using Hootsuite.• Content creation including images and videos using Canva.• Create and send out email marketing using Dotdigital.• Write press releases, good news stories and case studies.• Organise virtual events using Microsoft Teams and Eventbrite.

Business Engagement Coordinator

• Sep 2020 - Jun 2021

Coordinated the marketing for the Skills Support for the Workforce programme across 16 regions in the UK by promoting funded training to small and medium-sized businesses. Main responsibilities:• Website maintenance and social media channel management (Twitter, LinkedIn & YouTube using Hootsuite).• Content creation including images and videos using Canva.• Wrote press releases, good news stories and case studies.

Digital Marketing Executive

• Dec 2018 - Feb 2020

Responsible for leading the digital marketing for a regional tourism organisation in New Zealand, promoting the Waikato region and key industry partners including Hobbiton Movie Set and Waitomo Glowworm Caves. Main responsibilities: • Website maintenance and social media management (Facebook, Instagram, YouTube, Twitter & LinkedIn). • Content creation which included writing articles for the website, organising and directing photo and video shoots, working with and hosting social media influencers. • Educated the industry on the latest digital trends including organising webinars and workshops with digital experts. • Composed and sent regular EDMs. • Regular analysis of the effectiveness of campaigns and projects using Google Analytics and data obtained from the social channels. Key projects: • Google DMO: Worked with Google on their Destination Management programme to enhance the region’s presence on Google which involved working with local businesses and taking 360 images for Street View. • Locals’ Week: Came up with the idea for the first Waikato locals’ week initiative and brought it to fruition. • Alibaba programme: In partnership with another organisation, set up a Fliggy store for the Waikato and helped local businesses to set up Alipay to attract Chinese customers. Show less

Marketing Manager

• Apr 2017 - May 2018

Managed the marketing for a luxury property company in the Cotswolds. Key projects: • New website: Worked with a web developer to create a new website which enabled online bookings and was user-friendly. • Marketing collateral: Worked with a graphic designer to produce smart and consistent marketing collateral including a brochure for potential new owners and property brochures. • Customer database: Set up a customer database so we could see where our enquiries were coming from and target previous customers. Main responsibilities: • Website maintenance and social media channel management: Facebook, Twitter, Instagram, Pinterest and LinkedIn. • Produced property details which involved working with property photographers. • Managed listings on portals such as Rightmove, Zoopla and AirBNB. • Composed and sent regular EDMs using Mailchimp. • Content generation including writing articles for the website and photography. • Developed relationships with local suppliers. • Collected and analysed data to establish key trends, to find out where our enquiries were coming from and assess effectiveness of marketing campaigns. • Conducted property viewings, answered customer enquiries and took bookings. Show less

Customer Service Assistant

• Apr 2015 - Apr 2017