Experience

MNI Targeted Media @ Dotdash Meredith

• United States
• Advertising Services
• 100 - 200 Employee

• Account Executive

  • Oct 2017 - Present



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Learning Consultant

  • Apr 2015 - Oct 2017

  • Sold digital and print course materials for higher education in CT, RI and MA. • Executed daily plans on campus to include unsolicited meetings with professors and administrators. Presented value quickly to obtain professor’s consideration. Meetings include product demos, software training, catalog review and relationship building. • Analyzed sales data to shape strategic approach to market. Market analytics would aid in closing gaps and identifying new revenue opportunities. • Maintained revenue base while combating open source course materials, resellers and strong rental programs. • Negotiated unit pricing and sell-through with channel partners (Barnes & Noble, Follett and Independent Bookstores). Show less



MNI Targeted Media @ Dotdash Meredith

• United States
• Advertising Services
• 100 - 200 Employee

• Account Manager

  • 2007 - Apr 2015

  • Sold advertising for MNI, the targeted marketing arm of Time Inc., across print, digital and mobile. Represented 40 national print titles, including Family Circle, Real Simple, People, Smithsonian, and Harper’s Bazaar. Developed customized, integrated programs in the digital and mobile space. • Managed internal teams to develop high level proposals and answer RFPs. • Maintained an expert knowledge in the digital marketplace, from emerging media to new technologies. Served as main point of contact for all needs on customized digital plans. • Hosted and coordinated high level events including chef demonstrations, concert outings, spa days, sporting events and other private outings. • Category Coverage in Boston included Consumer Package Goods, Education, Banking, Retail, Healthcare, and Non-Profits. Travel Territory Coverage included Vermont and Central/Western MA. • Mastered and presented a range of research including Nielsen, MRI, and ComScore. • Participated in annual training and workshops including Creative Thinking, Executive Presentation Skills, Negotiation Training and other industry courses. Show less



Boston Business Journal

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Account Manager

  • 2006 - 2007



Metro US

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Account Manager

  • 2004 - 2006



Fortune

• United States
• Book and Periodical Publishing
• 300 - 400 Employee

• Advertising Coordinator

  • 2000 - 2004