Marketing Specialist

• Jul 2023 - Present

Social Media Manager

• Jan 2023 - Present

-Developing and executing social media strategies to drive brand awareness, engagement and lead generation across Instagram, TikTok, and YouTube. -Producing engaging content and compelling copywriting for paid social media campaigns. -Leveraging exceptional relationship-building and negotiation skills to manage all brand outreach and inquiries, ensuring campaigns consistently exceeded expectations and built strong, lasting connections with clients. -Developing and executing social media strategies to drive brand awareness, engagement and lead generation across Instagram, TikTok, and YouTube. -Producing engaging content and compelling copywriting for paid social media campaigns. -Leveraging exceptional relationship-building and negotiation skills to manage all brand outreach and inquiries, ensuring campaigns consistently exceeded expectations and built strong, lasting connections with clients.

Graduate Student

• Jun 2021 - Aug 2022

Studying Communications Management at the Annenberg School of Journalism Studying Communications Management at the Annenberg School of Journalism

Assistant Merchandiser/Marketing

• Jan 2016 - Feb 2020

-Orchestrated and executed a dynamic e-commerce strategy to drive traffic and engagement, leveraging creative content curation for weekly editorial newsletters. -Developed goals and tracked KPIs throughout weekly sales events to present weekly/quarterly analysis recaps. -Consistently surpassed quarterly sales goals by 100% or more for the Kitchen/Lighting/Bath category, which emerged as the top revenue generator on our team. -Managed data and deliberated tasks through Salesforce and Asana. -Demonstrated a keen eye for detail and strong analytical skills, transforming raw sales data from Excel into actionable insights that optimized our strategic retail solutions. Show less

Marketing Support Representive

• Jan 2014 - Jun 2015

-Oversaw end-to-end planning and execution of company travel and conference events, ensuring seamless operations and exceptional attendee experiences. -Produced high-quality, engaging copywriting for all marketing materials, as well as created impactful media and training decks that effectively conveyed key messaging and supported sales objectives. -Fostered effective cross-functional communication with sales representatives and HR, working collaboratively to ensure that all event and travel details were accurate, up-to-date, and aligned with company objectives. Show less

Marketing Intern

• Sep 2013 - Dec 2013

-Conducted in-depth research to gather and analyze key information critical to marketing strategies and business decisions. -Leveraged excellent communication skills to effectively reach out and engage with key stakeholders, building relationships and laying the groundwork for successful potential partnerships. -Developed and maintained a centralized database of videos, ensuring easy accessibility and efficient retrieval of key assets for use in future marketing initiatives. -Contributed to the creation of highly effective marketing decks for Michelle Phan, providing critical support and leveraging expertise in areas such as messaging, branding, and creative content development. Show less

Marketing Intern

• Jun 2013 - Aug 2013

-Developed engaging and relevant topics for the CHOC Blog and CHOC Twitter, building and strengthening our online presence and driving increased engagement and brand awareness. -Played a key role in the planning and execution of CHOC's 50th Anniversary celebration, ensuring a memorable and impactful event that successfully celebrated the organization's history and achievements. -Successfully arranged photo shoots with physicians, capturing compelling and impactful images that highlighted their expertise and conveyed the key messaging and branding goals of our organization. -Conducted extensive information research to gather critical insights and intelligence that informed our marketing strategies and decision-making processes. -Contributed to the creation of a comprehensive and effective emergency contact spreadsheet, ensuring that all critical contacts were easily accessible and up-to-date in the event of an emergency. -Meticulously managed the uploading and filing of thousands of professional photos, ensuring that all assets were organized and easily searchable for use in future marketing initiatives. Show less

Beauty Lead

• May 2010 - May 2013

-Successfully managed the beauty department and exceeded sales targets, driving outstanding performance and elevating the store to the highly competitive $4-6 million division. -Significantly boosted fragrance sales to become the top-performing department in the district, leveraging expert knowledge and a deep understanding of customer preferences and buying behaviors. -Consistently surpassed segment numbers from previous years and delivered exceptional results that exceeded company goals, leveraging a combination of expert knowledge, innovative sales strategies, and exceptional relationship-building skills. -Effectively distributed segment goals and ensured that all associates adhered to high standards of selling, providing guidance, coaching, and training as needed to drive continued success. -Created a unique and engaging selling experience that combined expert interpersonal communication skills with detailed knowledge of merchandise and promotions, driving exceptional customer satisfaction and loyalty. -Handled all monetary transactions in a timely and efficient manner, ensuring accuracy and compliance with company policies and procedures. Show less