Director of Sales And Business Development

• Dec 2020 - Present

Director | Account & Media Services

• Mar 2019 - Dec 2020

Executive Account Director

• Oct 2017 - Dec 2020

Manages and creatively works with a small branded creative team by developing and executing world class creative concepts for clients. Closely collaborates with clients and brands to ensure expectations are understood, met, and executed. Collaborates with Account and Production teams in managing process, expectations, and challenges as they arise. Executes creative projects and concepts in a timely fashion and provides timely and frequent direction and notes to creative… Show more Manages and creatively works with a small branded creative team by developing and executing world class creative concepts for clients. Closely collaborates with clients and brands to ensure expectations are understood, met, and executed. Collaborates with Account and Production teams in managing process, expectations, and challenges as they arise. Executes creative projects and concepts in a timely fashion and provides timely and frequent direction and notes to creative teams. Copywriting • Writes for print and digital ads; TV and radio; blogs; marketing collateral; concepting; naming; taglines, etc. • Digests and interprets creative briefs • Retains client style guides to ensure proper grammar and mechanics • Writes and maintains SEO for clients • Proofs copy to ensure it is free of spelling, grammatical and style errors • Writing and Editing social media posts • General editing and proofreading Account Direction • Responsible for leading client relationship and day to day operations to ensure projects are on time and organized. • Translate client requests into actionable projects by defining objectives, providing creative direction and defining success. • Provide high level of account service to client teams by demonstrating a deep understanding of the brand. • Lead collaboration with internal and external partners to deliver high quality creative and strategic ideas.

Marketing Business Development Manager

• Apr 2015 - Jan 2018

• Takes ownership of copy briefs and answers them to a very high standard • Develops creative strategies that are forward-thinking and in-line with current media trends • Demonstrates a clear understanding of campaign objectives and devises copywriting strategies to achieve them • Offers creative ideas and encourage others to share theirs • Checks and edits all copy that generated by team members and offer feedback when necessary • Manages multiple… Show more • Takes ownership of copy briefs and answers them to a very high standard • Develops creative strategies that are forward-thinking and in-line with current media trends • Demonstrates a clear understanding of campaign objectives and devises copywriting strategies to achieve them • Offers creative ideas and encourage others to share theirs • Checks and edits all copy that generated by team members and offer feedback when necessary • Manages multiple projects with the ability to switch from one to the other seamlessly • Meets deadlines and stays within budget constraints • Pushes clients towards fresh, exciting ideas • Liaises with clients Maximizes sales growth through written communications, outreach and events. Uses sales efforts and marketing plans reinforce bookselling culture, world-class customer service focus, and digital and merchandising initiatives. Represents Barnes & Noble by cultivating existing business and generating new sales opportunities. Show less • Takes ownership of copy briefs and answers them to a very high standard • Develops creative strategies that are forward-thinking and in-line with current media trends • Demonstrates a clear understanding of campaign objectives and devises copywriting strategies to achieve them • Offers creative ideas and encourage others to share theirs • Checks and edits all copy that generated by team members and offer feedback when necessary • Manages multiple… Show more • Takes ownership of copy briefs and answers them to a very high standard • Develops creative strategies that are forward-thinking and in-line with current media trends • Demonstrates a clear understanding of campaign objectives and devises copywriting strategies to achieve them • Offers creative ideas and encourage others to share theirs • Checks and edits all copy that generated by team members and offer feedback when necessary • Manages multiple projects with the ability to switch from one to the other seamlessly • Meets deadlines and stays within budget constraints • Pushes clients towards fresh, exciting ideas • Liaises with clients Maximizes sales growth through written communications, outreach and events. Uses sales efforts and marketing plans reinforce bookselling culture, world-class customer service focus, and digital and merchandising initiatives. Represents Barnes & Noble by cultivating existing business and generating new sales opportunities. Show less

Literary Agent

• Oct 2013 - Dec 2017

Works with other agents to analyze and identify what is trending among customers in order to gain the widest reach and increase sales. Collects and organizes data documents that support the compliancy of clientele when it comes to contractual agreements. Processing incoming queries from several databases, extracting data and information to learn what types of queries we are receiving and analyzing them in order to develop the most diverse list of clientele while still reaching a wider customer… Show more Works with other agents to analyze and identify what is trending among customers in order to gain the widest reach and increase sales. Collects and organizes data documents that support the compliancy of clientele when it comes to contractual agreements. Processing incoming queries from several databases, extracting data and information to learn what types of queries we are receiving and analyzing them in order to develop the most diverse list of clientele while still reaching a wider customer base. Takes said information and creates Excel spreadsheets, proposals, and white papers. Performing typical administrative tasks while meeting with other agents and management to support customer analysis, management, and target markets. Show less Works with other agents to analyze and identify what is trending among customers in order to gain the widest reach and increase sales. Collects and organizes data documents that support the compliancy of clientele when it comes to contractual agreements. Processing incoming queries from several databases, extracting data and information to learn what types of queries we are receiving and analyzing them in order to develop the most diverse list of clientele while still reaching a wider customer… Show more Works with other agents to analyze and identify what is trending among customers in order to gain the widest reach and increase sales. Collects and organizes data documents that support the compliancy of clientele when it comes to contractual agreements. Processing incoming queries from several databases, extracting data and information to learn what types of queries we are receiving and analyzing them in order to develop the most diverse list of clientele while still reaching a wider customer base. Takes said information and creates Excel spreadsheets, proposals, and white papers. Performing typical administrative tasks while meeting with other agents and management to support customer analysis, management, and target markets. Show less

Writing, Editing, Marketing & Consultation Services

• Nov 2006 - Sep 2017

Professional writing and marketing services focused extensively in the self-help and sports sectors, working with several professional athletes with the NCAA, NBA, NHL, MLS, MLB, Boxing and MMA. Ghostwriting, editing, co-authoring, developmental editing, marketing, advertising and social media management, website and blog management, and event management and organization specifically in the non-fiction sectors of financial, wellness, biography, environmental and self-help as well as… Show more Professional writing and marketing services focused extensively in the self-help and sports sectors, working with several professional athletes with the NCAA, NBA, NHL, MLS, MLB, Boxing and MMA. Ghostwriting, editing, co-authoring, developmental editing, marketing, advertising and social media management, website and blog management, and event management and organization specifically in the non-fiction sectors of financial, wellness, biography, environmental and self-help as well as children's and young adult fiction. Show less Professional writing and marketing services focused extensively in the self-help and sports sectors, working with several professional athletes with the NCAA, NBA, NHL, MLS, MLB, Boxing and MMA. Ghostwriting, editing, co-authoring, developmental editing, marketing, advertising and social media management, website and blog management, and event management and organization specifically in the non-fiction sectors of financial, wellness, biography, environmental and self-help as well as… Show more Professional writing and marketing services focused extensively in the self-help and sports sectors, working with several professional athletes with the NCAA, NBA, NHL, MLS, MLB, Boxing and MMA. Ghostwriting, editing, co-authoring, developmental editing, marketing, advertising and social media management, website and blog management, and event management and organization specifically in the non-fiction sectors of financial, wellness, biography, environmental and self-help as well as children's and young adult fiction. Show less

Freelance Copywriter

• 2017 - 2017

Email marketing, taglines & branding Email marketing, taglines & branding

Freelance Copywriter

• Dec 2013 - 2014

Writer/Editor

• Nov 2013 - 2014

Freelance Writer/Editor

• Oct 2011 - 2014

Contracted Copy Writer

• May 2012 - Sep 2012

Research Content Writer

• Aug 2011 - Aug 2012