Experience

Taishin Financial Holdings

• Financial Services
• 300 - 400 Employee

• Segment Marketing Manager

  • Apr 2015 - Present

  • Affluent Client Acquisition – conversion rate increased 410% which contributed to additional 141 million revenue annually - Analyzed big data to segment clients according to clients’ level of wealth and developed diverse campaigns to upgrade clients’ contribution by leveraging clients’ investment and consumption preference as marketing appeals. • Digital Bank Customer Acquisition – conversion rate reached 1.0% - Evaluated customer loyalty and their level of digitalization to target audience who enjoyed digital banking and convert them to users of Richart (digital bank of Taishin) which enhanced customers’ profitability and loyalty. • Personal Loan Product Management – achieved $1 billion sales target annually and decreased customer acquisition cost by 45% - Interpreted data metrics and utilized models to identify target customers and effective communication channels to cross-sell personal loan. Show less



Taiwan Mobile

• Taiwan
• Telecommunications
• 700 & Above Employee

• Senior Marketing PM

  • Sep 2010 - Apr 2015

  • Set annual budget/goal and developed marketing strategies for mobile internet business. • Analyzed user behaviors for customer segmentation and developed data plans to satisfy consumers’ needs, attracting 25,000 users to purchase data plans monthly. • Led projects and coordinated colleagues from different departments to ensure on time execution and problem solving. • Set annual budget/goal and developed marketing strategies for mobile internet business. • Analyzed user behaviors for customer segmentation and developed data plans to satisfy consumers’ needs, attracting 25,000 users to purchase data plans monthly. • Led projects and coordinated colleagues from different departments to ensure on time execution and problem solving.



Wistron

• Taiwan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Account Manager

  • Mar 2010 - Aug 2010

  • Reviewed contracts including trade terms, production arrangement, product spec, logistic process, and after sales service to develop quotations for clients. • Strove for supports from other departments and responded to clients’ needs promptly, providing satisfactory service to the top international company. • Reviewed contracts including trade terms, production arrangement, product spec, logistic process, and after sales service to develop quotations for clients. • Strove for supports from other departments and responded to clients’ needs promptly, providing satisfactory service to the top international company.



Synovate

• Market Research
• 700 & Above Employee

• Researcher

  • Jul 2007 - Mar 2010

  • Conducted market research projects for top consumer electronics brands, and successfully identified important advertising appeals and ideal price for new products. • Tracked brand performance for international FMCG companies, and identified brand strength/weakness, keeping the company in a leading position in Taiwan • Conducted market research projects for top consumer electronics brands, and successfully identified important advertising appeals and ideal price for new products. • Tracked brand performance for international FMCG companies, and identified brand strength/weakness, keeping the company in a leading position in Taiwan