Experience

FNA Group

• Manufacturing
• 1 - 100 Employee

• Product Line Manager

  • Aug 2023 - Present

  Pleasant Prairie, Wisconsin, United States

• Aftermarket Product Support Manager

  • Apr 2023 - Aug 2023

  Pleasant Prairie, Wisconsin, United States

• Aftermarket Product Support Coordinator

  • Aug 2021 - Apr 2023

  Pleasant Prairie, Wisconsin, United States • Coordinate efforts between product, sales, marketing, engineering, production and technical service teams • Maintain and update content on mobile app for over 120 products on a regular basis; continue to create additional content as necessary • Identified and loaded new parts and components to online platforms, resulting in incremental revenue • Updated online content for pressure washer accessories for over 90 products, leading to an increase in revenue over prior year on online… Show more • Coordinate efforts between product, sales, marketing, engineering, production and technical service teams • Maintain and update content on mobile app for over 120 products on a regular basis; continue to create additional content as necessary • Identified and loaded new parts and components to online platforms, resulting in incremental revenue • Updated online content for pressure washer accessories for over 90 products, leading to an increase in revenue over prior year on online platforms • Conduct on-going product category research and identify trends, opportunities, and positioning for pressure washer accessories, parts and components • Research and analyze customer reviews, providing feedback to senior management and engineering teams in order to provide the best product and service to consumers • Analyze and optimize SEO strategies across FNA platforms to drive consumers to aftermarket and accessory web pages • Analyze FNA online platforms to provide the best user experience; collaborate with the marketing team to update UX/UI as needed • Utilize WordPress and WIX to update FNA platforms • Monitor, analyze, and report on industry trends, competitor activity, campaign performance, and make recommendations to product, engineering and marketing teams for future campaign successes • Manage the process of creating video content based on reviews and customer questions to provide for troubleshooting and other informative content



PEER Chain

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2020 - Aug 2021

  Waukegan, Illinois, United States • Conducted in-depth analysis of competition, customer trends and worked with sales and product management teams to grow business • Lead employee engagement and enhancement for a company which treats all employees as family • Increased traffic to company website by over 20% over previous year by leading search engine optimization (SEO) programs • Analyzed and optimized website content on WordPress as needed • Worked directly with product management, IT department and outside vendors… Show more • Conducted in-depth analysis of competition, customer trends and worked with sales and product management teams to grow business • Lead employee engagement and enhancement for a company which treats all employees as family • Increased traffic to company website by over 20% over previous year by leading search engine optimization (SEO) programs • Analyzed and optimized website content on WordPress as needed • Worked directly with product management, IT department and outside vendors to create an e-commerce website • Reviewed website analytics of user activities and behaviors, and utilized data to drive efficiencies of KPIs with team members • Created layouts and input data for product catalogs and brochures • Coordinated efforts with PR firm to create and distribute fact sheets, press releases and industry news • Prepared and organized all trade shows (virtual and in-person) that the sales team attended Show less



Skyprint

• Vice President, Sales / Co-Owner

  • Mar 2014 - Jul 2020

  Kenosha, WI • Increased total revenue by 17% in the printing and graphic design industry • Worked with clients to build and/or update websites • Managed accounts payable and accounts receivable • Canvased area to find new clientele through cold calls and walking into small, local businesses • Provided graphic design services to local and worldwide businesses • Provided marketing consulting services to new and existing local businesses



PEER Chain

• United States
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Loyalty Coordinator

  • Mar 2013 - May 2014

  • Worked directly with outside vendor to update website, creating an entirely new user experience, from project inception to completion • Worked with outside marketing agencies and consultants to ensure the Peer Chain brand was conveyed properly to all current and prospective customers • Coordinated efforts with outside agencies to create and distribute fact sheets and press releases to trade industry associates and key customers • Lead employee engagement for a company which treats… Show more • Worked directly with outside vendor to update website, creating an entirely new user experience, from project inception to completion • Worked with outside marketing agencies and consultants to ensure the Peer Chain brand was conveyed properly to all current and prospective customers • Coordinated efforts with outside agencies to create and distribute fact sheets and press releases to trade industry associates and key customers • Lead employee engagement for a company which treats all employees as family • Created layouts and input data for product catalogs and brochures • Prepared and organized all trade shows (virtual and in-person) that the sales team attended • Worked directly with Customer Service Department to demonstrate Peer Chain’s loyalty to customer needs, especially when they were in need of special treatment Show less



Florence & Laurence Spungen Family Foundation

• Special Projects Manager

  • Mar 2013 - May 2014

  • Plan and execute Holocaust Memory Events as needed. • Perform administrative tasks with regards to foundation needs. • Provide additional contracted services for foundation as needed.



Westfield

• Real Estate
• 700 & Above Employee

• Marketing Coordinator

  • Jan 2012 - Mar 2013

  Westfield Concession Management, Chicago O'Hare Terminal 5 • Developed and managed annual marketing plan and marketing budget of $1.5 million for Chicago O’Hare Terminal 5 concessions program • Planned and executed events in conjunction with City of Chicago and Chicago Department of Aviation • Responsible for development and management of the Customer Service Program for O’Hare Terminal 5 concessionaires • Worked with team to develop brand identity for concessions program • Developed, updated and monitored website, social media pages and… Show more • Developed and managed annual marketing plan and marketing budget of $1.5 million for Chicago O’Hare Terminal 5 concessions program • Planned and executed events in conjunction with City of Chicago and Chicago Department of Aviation • Responsible for development and management of the Customer Service Program for O’Hare Terminal 5 concessionaires • Worked with team to develop brand identity for concessions program • Developed, updated and monitored website, social media pages and in-terminal signage • Solicited and encouraged concessionaire participation, and supported as an effort to effectively promote each business in order to add value to the overall success of Terminal 5 Show less



MeritB2B

• Advertising Services
• 1 - 100 Employee

• Assistant Marketing Account Executive

  • May 2011 - Jan 2012

  • Created, authorized and shipped client specific orders in DQS (Database Query System) • Created and ran client specific reports on a weekly and monthly basis • Ordered lists outside of Merit Base



Westfield

• Real Estate
• 700 & Above Employee

• Administrative Assistant

  • Apr 2009 - May 2011

  Vernon Hills, IL • Took lead in marketing roles for three months while center was without a marketing director • Assisted with the maintenance and updating of information on center website and social media • Actively assisted marketing team with local implementation of national platforms and adhered to company brand guidelines • Developed and maintained strong retailer and local business partnerships in order to assist with local and national marketing objectives effectively • Communicated with… Show more • Took lead in marketing roles for three months while center was without a marketing director • Assisted with the maintenance and updating of information on center website and social media • Actively assisted marketing team with local implementation of national platforms and adhered to company brand guidelines • Developed and maintained strong retailer and local business partnerships in order to assist with local and national marketing objectives effectively • Communicated with retailers to obtain performance and store productivity updates on a monthly basis to understand retail trends, occupancy costs, developments in trade area, local/regional economy, local competition and various other factors impacting overall center performance

• Receptionist

  • Nov 2007 - Apr 2009

  Vernon Hills, IL • Handled all insurance certificates for retailers and contractors • Generated mailings for departments • Entered sales information into JD Edwards Enterprise One each month



Town of Bristol

• Administrative Assistant

  • May 2005 - Nov 2007

  Bristol, WI • Created quarterly newsletters to be distributed to all Town residents • Maintained office files, created and updated information • Accounts payable and accounts receivable functions