Experience

summer.

• United States
• Advertising Services
• 1 - 100 Employee

• Director

  • Sep 2017 - Present

  Head of Influencer at b. - developed the b. Influencer marketing proposition to support clients to deliver more impactful influencer campaigns and creative engagements. Later successfully spun out into b. The Communications Agency sister agency Summer. being part of the founding team with owners Sally-Anne Stevens and Holly Brunskill. I’ve grown summer into a leading international marketing agency specialised in influencer driven campaigns across beauty, lifestyle, food, sport and fashion brands. Expertise within brand partnerships, influencer marketing strategy, talent management, social media marketing and PR.Have been responsible for developing the careers for some of the UK’s biggest beauty/fashion/lifestyle influencers.



b. the communications agency

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Influencer Marketing & Talent

  • Jul 2016 - Sep 2017

• Junior Account Director - Lead on Influencer

  • Jan 2016 - Jan 2017

  Leading strategic PR direction across luxury, contemporary and fast fashion brands including Sezane, Gemporia, Public Desire, Gestuz, keepsake, Eric Bompard, Gilda & Pearl.

• Senior Account Manager

  • Nov 2013 - Jan 2016

  Managing BPR's premium, contemporary and luxury womenswear and accessories clients including Gestuz, Eric Bompard cashmere, Gilda & Pearl lingerie, Modalu England handbags, new Australian brand The Fifth Label, Keepsake, Astrid & Miyu Jewellery and occasionwear label Forever Unique.I create and implement seasonal and annual strategies and critical paths across all of my clients, each tailored to the requirements and size of the brand, working with varying budgets. I work closely with my clients to ensure maximum results across all media for launches, campaigns and seasonal collections. I have a wide range of press contacts from assistant to director level along with strong relationships with some of the UK's biggest fashion and style bloggers.Other experience includes: event management, profiling, photo shoot/look book direction, social media campaigns



Push PR Ltd

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Manager

  • Nov 2011 - Nov 2013

  I manage key accounts at Push PR working on luxury & high street brands across womenswear & menswear. I work on generating maximum and quality product placement, features and celebrity seeding for my clients who include luxury leather goods brand Tusting, Rockport footwear, Eileen Fisher, Tara Starlet and Jarlo London. Working across and engaging with all fashion press including Women's Fashion, Men's Fashion, Trade, Business Press, Travel, Lifestyle, Health & Fitness. I also work with Online Media, Bloggers and have a great understanding of social media.Other projects include look book management, trend prediction, event organisation, including press days, launch events and blogger events. Advising clients with marketing strategies, design concepts and advertising budgets.Successfully launched nelly.com into the UK Market in 2012



FLUORESCENT PR LIMITED

• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Jan 2010 - Nov 2011

  Working across multiple fashion and beauty accounts. During my time at Fluorescent PR I was involved in numerous high profile campaigns including the 2011 TK Maxx Comic Relief/Vivienne Westwood T-shirt campaign and the launch of Boux Avenue the lingerie brand by Theo Paphitis. Working across multiple fashion and beauty accounts. During my time at Fluorescent PR I was involved in numerous high profile campaigns including the 2011 TK Maxx Comic Relief/Vivienne Westwood T-shirt campaign and the launch of Boux Avenue the lingerie brand by Theo Paphitis.