Experience

Endeavor
• Advertising Services
• 1 - 100 Employee
• Senior Manager

  • Aug 2021 - Present

VSPN
• Indonesia
• Marketing Services
• 1 - 100 Employee
• Project Manager

  • Dec 2020 - Jul 2021


WME | IMG

• United States
• Entertainment Providers
• 1 - 100 Employee

• Athlete Agent & Sport Event Manager

  • Jan 2017 - Dec 2020

  Sports Marketing and Communication• Led team and the third parties to establish PR strategy and marketing campaigns for top golf events. Managed digital marketing, social media marketing, published materials, creative design and media relationship; WeChat account of China Junior Golf Program followers increased by 400% among 3 years.• Lead the communication and service for key sponsors of professional golfers and golf events. Delivered marketing strategy for the sponsors and participated the pitching process. Created synergy with sport/non-sport brands by combining sport spirts and brands’ characteristics. • Established positioning strategy for 10 professional golfers. Managed golfers’ public present and attended global competitions and commercial events accompanied with them. Led the media exposure and crisis management.Event Management• Operated various international sport events, including WGC-HSBC Champions (2016-2019, Shanghai), Blue Bay LPGA (2015-2019, Sanya), HSBC Women’s World Champions (2018-2019, Singapore), Honda Thailand LPGA (2019, Bangkok), and UFC (2017, Shanghai). Had a comprehensive understanding of sport events. • Led to execute PR functions such as press conference, exclusive interviews, player activities, client hospitality etc. Show less

• Sport Event Coordinator

  • Sep 2015 - Dec 2016



IMG

• United States
• Information Technology & Services
• 1 - 100 Employee

• Road Manager

  • May 2014 - Jun 2015

  Managed a female professional golfer’s all on-road affairs, including accompanying with the golfer to attend tournaments and events at the USA, liaison with athletes' supporting teams and administrative organizations, managing her itinerary & visas and financial & tax affairs. Managed golfer’s social media accounts and created contents to increase her influence and awareness. Managed a female professional golfer’s all on-road affairs, including accompanying with the golfer to attend tournaments and events at the USA, liaison with athletes' supporting teams and administrative organizations, managing her itinerary & visas and financial & tax affairs. Managed golfer’s social media accounts and created contents to increase her influence and awareness.