Experience

PLAY

• Australia
• Market Research
• 1 - 100 Employee

• Managing Director

  • Jun 2019 - Present

  I lead a colourful team of Australia's best FMCG researchers and innovation thinkers, all high-energy problem solvers. We combine expertise in refining innovation processes and finding whitespace opportunities with consumer research skills. That way, you're constantly launching with confidence that your consumers will be ready with their wallets out.Our research capabilities include having Australia’s largest sensory testing facility, equipped with a sensory and shopper lab, eye-tracking and full-size supermarket shelves.Nothing about PLAY or the people who work here is beige. We’re a close-knit team orientated to:• Making it possible for clients to push their boundaries with confidence• Working across qual and quant so there’s no loss of potential insights in unnecessary handovers• Delivering measurable results• Being fun to work with (without being afraid to tell it like it is)• Always helping — in the ways you expect and moreOur FMCG clients come back to us for:2. Innovation frameworks and expertise3. Strategies that give them the confidence they’re making the right leaps4. Consumer insights that the consumer front and centre through the whole innovation processEverything we do is about taking as much risk as possible from new product development and innovation — and having fun while we do it.Wherever you are in your innovation cycle — from process refinement to idea creation to post-launch analysis — we have made-to-fit options that will lay the path and give you actionable intelligence. Show less

• General Manager

  • Jun 2018 - Present

• Director of Research

  • Jun 2017 - Present



GfK - An NIQ Company

• Germany
• IT Services and IT Consulting
• 700 & Above Employee

• Research Director

  • Jul 2012 - Jun 2017

  Another opportunity to broaden my experience, this time into media —my biggest clients were Fairfax and Foxtel. Also, some early experience with working from home, thanks to a dog with separation anxiety. Another opportunity to broaden my experience, this time into media —my biggest clients were Fairfax and Foxtel. Also, some early experience with working from home, thanks to a dog with separation anxiety.



Ruby cha cha

• Senior Account Manager

  • Aug 2010 - Jul 2012

  Working with inspirational people I still call on today took my consumer research knowledge to another level. At Ruby Cha Cha, someone said to me, “You like talking to people, so why are you sitting behind a desk doing data analysis?” Which is how I came to add qual research to my skills. We worked on some great projects and I learned a huge amount. Working with inspirational people I still call on today took my consumer research knowledge to another level. At Ruby Cha Cha, someone said to me, “You like talking to people, so why are you sitting behind a desk doing data analysis?” Which is how I came to add qual research to my skills. We worked on some great projects and I learned a huge amount.



Added Value

• Project Manager

  • Oct 2008 - Jun 2010



Ipsos

• France
• Market Research
• 700 & Above Employee

• Project Manager

  • Nov 2007 - Oct 2008