Becky Combes

Digital Marketing Manager at Marathon Energy
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Syracuse-Auburn Area
Languages
  • English -

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Bio

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Credentials

  • Google Analytics
    Google
    Jan, 2017
    - Oct, 2024

Experience

    • United States
    • Utilities
    • 1 - 100 Employee
    • Digital Marketing Manager
      • May 2021 - Present

    • Public Relations Coordinator
      • Apr 2021 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Digital Content Manager
      • Apr 2019 - May 2021

      *Responsible for all digital assets for LocalSYR.com, NewsChannel 9 WSYR in Syracuse, New York, including all website content, social media accounts, and app content for 5 apps, with an emphasis on writing and publishing accurate news stories to digital assets as they happen*Oversaw CMS migration from Lakana to WordPress (June 2019), which included full site rebuild*Page views and video views increased consistently month over month*During coronavirus pandemic of 2020, streamed daily briefing of New York State Governor Andrew Cuomo to all Upstate New York Nexstar stations, writing an article for the group after, for more than 100 days*Oversaw all digital coverage of coronavirus pandemic, including creation of county information pages and graphics that were updated multiple times a day for nine-county DMA and each county page averaged 10K hits per day during peak coronavirus time*Oversaw creation of Destination New York digital assets for entire Upstate New York Nexstar group during summer 2020, including interactive map of destination locations

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Digital Content Producer
      • May 2016 - May 2018

      *Manage the day-to-day operations of MySpectrumSports.com and Spectrum Community websites*Daily duties include creating unique sports and lifestyle content, social media management and engagement, posting videos, and much more.*Stream live high school sports events, including live blogging and social media engagement*Number of unique users visiting the websites increased by 10% or more each year*NYSPHSAA Wrestling blog garnered 30,000+ views over championship weekend (2016, 2017)*During Play of the Week/Year promotion, video views averaged over 20,000 views per region, with thousands voting each week

    • Digital Content Producer
      • Dec 2013 - May 2016

      • Manage content for 19 websites for TWCSportsChannel.com & TWCCommunity.com o Daily duties include creating unique sports content, posting game footage, social media management and engagement, content management and site enhancement using HTML o Streaming and live tweeting high school sports games

    • Web/Digital Content Producer
      • Jan 2007 - Dec 2013

      • Upkeep of websites for Upstate New York sections of YNN.com o Daily duties include copy editing, video editing, content management and site enhancement, along with social media management and engagement• Special projects including: o Uploading/monitoring video and content for Capital Tonight, First & 10, High School Football Kickoff Show o Software testing o Creating banner advertisements o Inputting/managing election candidates and results o Internship adviser• Experience as an Associate Producer• Employee of the Month, May 2008 and August 2011• Awards Include: o Best News Website, 2012, from the Syracuse Press Club o Special Citation, 2011, 2012, from the Associated Press

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Assistant Editor
      • Sep 2005 - May 2007

      • Editor of Community Calendar and “Off the Shelf” columns for 24 weekly editions• Found and wrote content for specialty publications: Fingerlakes Vacationer, CNY Vacationer, Your Neighborhood Community Directory, Bridal Guide, CNY Woman, etc.

    • India
    • Education Management
    • Webmaster/Cashier
      • Aug 2003 - Sep 2005

      • Webmaster of store’s online catalog• Customer service/financial aid representative• Cashier trainer and merchandiser

    • Public Relations Intern
      • May 2004 - Aug 2004

      *Promoted various events that took place at the zoo*Wrote articles that appeared on zoo’s website and in print in the Syracuse Post-Standard*Also wrote media alerts, memos, press releases, and other business style documents

Education

  • Southern New Hampshire University
    Master of Arts (MA), Communications, New Media & Marketing
    2016 - 2017
  • State University of New York College at Cortland
    Bachelor of Arts (B.A.), Professional Writing/Computer Applications
    2002 - 2004

Community

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