Experience

ITM | Institute of Travel Management

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Associate Director

  • Apr 2021 - Present



American Airlines

• United States
• Airlines and Aviation
• 700 & Above Employee

• Director Of Strategic Sales

  • Oct 2020 - Present

• Corporate Sales Manager

  • Sep 2017 - Sep 2020

• Corporate Sales Manager-Strategic Sales

  • May 2014 - Sep 2017

  Responsible for managing 6 strategically important customers whom typically have $10 to $100 million in annual booking revenue. Focus on effective account planning and management to ensure desired results in market share and revenue, together with identifying opportunities.

• European Tactical Marketing Manager

  • Sep 2012 - May 2014

  Responsible for identifying gaps in advance bookings (in conjunction with Sales & RM) which will benefit from promotional support. I am responsible for the creation of annual tactical marketing plans, working with multiple stakeholders to effectively drive incremental sales revenue. Post campaign I will evaluate the success of a campaign and make recommendations for future improvement. I am also responsible for planning and executing direct customer communications using the AAdvantage database.

• Marketing Communications and Performance Planning Manager

  • Oct 2011 - Sep 2012

• Sales Operations Manager EU

  • Sep 2004 - Oct 2011

• National Account Manager

  • Jun 2001 - Sep 2004

• Corporate Account Executive

  • Sep 1999 - Dec 2001

• Corporate Account Manager

  • Jan 2001 - Jun 2001

• Customer Relations Executive

  • Jul 1991 - Aug 1999