Chief Executive Officer

• Sep 2022 - Present

Commercial Director

• Mar 2022 - Sep 2022

Serving as senior member of Executive Team in newly created role responsible for strategic leadership and growth in high potential portfolios (Kobold, TheMix Shop, NDIS and Data Strategy) across Australia and New Zealand for the largest global Thermomix distributor market.

Director of Sales and Marketing

• Dec 2020 - Mar 2022

Member of Executive Team reporting to Managing Director (and Founder); responsible for strategic leadership of Sales, Community Engagement and Marketing functions including leadership of over 3,200 employees and independent contractors across Australia and New Zealand

Member Of The Board Of Advisors

• Sep 2020 - May 2022

At She's the Boss, the mission is to ‘normalise’ the idea of women in powerful business and leadership roles, to motivate women to excel in corporate environments, thrive in board positions and to enter business for themselves with confidence. She's the Boss provides positive role models for the next generation of leaders. We support and connect successful corporate executives and founders to provide a positive, uplifting network. At She's the Boss, the mission is to ‘normalise’ the idea of women in powerful business and leadership roles, to motivate women to excel in corporate environments, thrive in board positions and to enter business for themselves with confidence. She's the Boss provides positive role models for the next generation of leaders. We support and connect successful corporate executives and founders to provide a positive, uplifting network.

Founder

• Apr 2020 - Dec 2020

RWilliams Consulting provides marketing and strategic services based on two decades of corporate, multi-national experience. Offering services from repositioning global brands for the Australia market place, to full scale digital transformation to end to end customer experience strategies that position brands for success. RWilliams Consulting provides marketing and strategic services based on two decades of corporate, multi-national experience. Offering services from repositioning global brands for the Australia market place, to full scale digital transformation to end to end customer experience strategies that position brands for success.

Director of Marketing - Alfa Romeo, Jeep, FIAT, FIAT Professional, Chrysler & Dodge

• Jan 2019 - Feb 2020

Reported to the Managing Director and served as a member of the Executive Leadership team in Australia authoring the 2020 strategy for end to end business transformation. This newly created role was charged with leading a newly combined Marketing function across all brands and marketing functions at FCA Australia (Brand Strategy, Retail, Digital & CRM). Responsible for the Australian marketing strategy for a diverse portfolio of iconic, global brands; Jeep, Alfa Romeo, Chrysler, Fiat and Fiat Professional. Executed a full agency roster review with reappointment of incumbent Cummins & Partners (Creative) following a competitive pitch. Optimised media investments through improved strategy, planning and approval process. Executed FCA Australia's first deep dive into brand health to root cause issues, inform cross functional business strategies and development critical Jeep brand repositioning (new brand platform, "I'm in"). Delivered consistent and record improvements in brand consideration, purchase intention and loyalty across brands, segments and audiences. Full accountability for multi-million dollar national marketing budget and delivering strong ROI through robust reporting and optimisation. Delivered new product launches (Wrangler & Gladiator) on time and within budget - meeting and exceeding sales and profitability targets. Drove improvements in partnership between national Dealer network and established a formal Co-operative Marketing Committee. Attracted, developed and retained a diverse Marketing division working with global counterparts across Asia Pacific, Europe and the USA.

General Manager - Brand and Communications Nissan Motors Australia

• Oct 2017 - Jun 2018

Reported to Managing Director, this role was accountable for leading Marketing, Product Marketing and Communications for the Australian market. Charged with leading and retaining a high performance team of 27 across Communications, Retail Marketing, Brand Strategy, After-sales, Digital, CRM, Events and Sponsorships to deliver improvements in brand health, market share, revenue and profit with full accountability for multi-million-dollar national marketing budget. Served as Interim Marketing Director June 2017 - February 2018. Delivered second year of YoY increases in brand health metrics to historic highs, executed critical product launches for X-TRAIL, Pathfinder, QASHQAI and Navara with Australian developed positioning and creative, improvements in wholesale and retail volume, successful launch of Nissan Intelligent Mobility and global approval of Regional Engagement Idea "Can do". Delivered strong management of agency roster with successful execution of media agency transition (Carat to OMD). Attracted top talent to Nissan business, delivered record highs in team retention and Net Promoter Scores.

General Manager - Marketing Nissan Motors Australia

• Apr 2016 - Oct 2017

Reported to the Director of Sales and Marketing, this role was accountable for leading Marketing, Product Marketing and Sales Planning for the Australian market. Charged with building and leading a high performance team of 32 across Retail Marketing, Product Marketing, Research, Marketing Operations, Digital, CRM, Events and Sponsorships to deliver improvements in brand health, market share, revenue and profit with full accountability for multi-million-dollar national marketing budget. Delivered YoY increases in brand health metrics, developed 5 Year National Marketing Strategy, achieved improved sales performance across Wholesale & Retail channels and lead the localisation of Customer Power 22 (global Sales & Marketing strategy) for Brand Strategy and Brand Engagement. Deployed Digital Innovation Strategy; migrated to in-house digital media purchasing via Adobe Marketing Cloud, ownership of data to enable greater insights to drive relevant, personalised communications and yielding short term cost efficiencies and long term strategic competitive advantage (1st Automotive brand in Australia).

Senior Manager, Product Management & Marketing Mercedes-Benz

• Oct 2014 - Apr 2016

Reported to the Managing Director, this role was accountable for business across both Australian and New Zealand markets. Charged with building and leading a high performance team across Sales Planning, Product Management & Marketing Communications that delivered profitable sales growth. Awarded Market of the Year in 2015 for outstanding performance. Managed product planning across Vans portfolio delivering effective price positioning and life cycle management. Successful market launch of new Vito, Valente and V-Class delivering achievement of volume, market share and profit objectives. Sprinter Van awarded Large Van of the Year for third consecutive year and achieving Number 1 position in Australia for 17th consecutive year. Successful positioning and launch of new Sprinter Transfer Minibus to capitalise of fleet market expansion. Executed the management of the full marketing mix across Brand, Digital, CRM, Sponsorship, Events, Public Relations & Retail campaigns to deliver efficient and effective communications. Agency roster management including appointment of The Royals for creative.

Digital Marketing Manager, Mercedes-Benz Australia & New Zealand

• Nov 2011 - Oct 2014

Reported to Director of Marketing; managed and implemented transformational digital strategy across Mercedes-Benz Passenger Car, Van, Truck, Bus, Freightliner and Financial Services business units. Mercedes-Benz Facebook achieved 20% engagement rate, setting new benchmarks (industry average 4%). Implementation of aggressive growth strategy, 0-200,000+ fans within 23 months, achieving number 1 position in Luxury automotive segment with 75% of audience in new target demographic and named Australia’s Most Engaging Auto Brand on Facebook. Winner of 2013 Global Digital Media Award (Daimler AG) for Social Media. Recognised as top talent and successfully achieved confirmation of PV44 global talent program. Established a high performance team to drive integrated, innovative strategies that supported growth in brand awareness, consideration, purchase intention, customer acquisition and retention. Deployed strategies across Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Social Media, Mobile, Banner & Display, Insights & Analytics as well as integration across Events & Sponsorships, PR, CRM & Campaigns.

Local Production Planning Manager

• Oct 2010 - Oct 2011

Marketing Manager, CRM & Digital

• Nov 2007 - Nov 2010