Experience

Bish's RV, Inc.

• United States
• Retail
• 200 - 300 Employee

• Digital Content Writer and Editor

  • Jan 2023 - Present

  As a Content Editor and Creator at Bish's RV, I played a pivotal role in significantly enhancing our organic traffic by over 500% in six months. My focus was on creating and editing honest and transparent web content that makes complex concepts easy to understand for a diverse audience. Key Achievements: Collaborated with executives to develop a digital content strategy focused on educating customers transparently, resulting in improved search engine rankings, increased organic traffic, and greater customer trust. Lead editor for a team of six writers, upholding our high quality standards by ensuring content was free of grammatical, stylistic, and tonal errors. Independently penned 1-3 articles per week, each between 1,200 and 3,500 words, in addition to editing duties. These articles aimed to answer customer queries and provide clear, useful information. Conducted keyword research to better understand customer needs. This research informed the creation of SEO-rich digital content that included pillar pages, blog posts, and social media content. Applied the principles of "They Ask, You Answer" to our content strategy, emphasizing transparency and directly responding to customer queries. This approach notably boosted customer trust and engagement. Coordinated with cross-functional teams to align content initiatives with broader marketing goals and brand messaging, fostering a unified and effective online presence. Utilized analytics tools to monitor web traffic, user engagement, and SEO performance, which informed our data-driven strategy improvements. Regularly updated existing content to maintain its relevance, improve keyword rankings, and provide our audience with accurate information. In this role, I honed my skills in content creation and editing while deepening my understanding of effective SEO strategies. The substantial increase in organic traffic and heightened customer trust attest to the success of our transparency-driven content approach. Show less



Camping World

• United States
• Retail
• 700 & Above Employee

• Web Content and Social Media Specialist

  • May 2016 - Sep 2018

  As a Web Content and Social Media Specialist at Camping World, I played a vital role in shaping the company's online presence. I was responsible for editing website content and creating engaging social media posts to enhance brand visibility, engage with our target audience, and drive website traffic. Key Achievements: Edited, proofread, and updated website content to ensure accuracy, readability, and alignment with the company's brand voice and style guidelines. Developed a content calendar and created compelling posts for various social media platforms, including Twitter, Facebook, and Pinterest, which increased engagement and followers. Created visually appealing graphics for social media posts and website content. Conducted SEO keyword research and optimized website content for search engines, resulting in improved organic search rankings and increased website traffic. Monitored social media and website analytics to assess the performance of content and campaigns, and made data-driven decisions to improve our strategies. Responded to comments and direct messages on social media, fostering a positive community and enhancing customer relationships. Stayed up-to-date with the latest social media trends and made recommendations for new tools, strategies, and best practices. Through this role, I honed my skills in content creation, editing, social media management, and SEO. I am proud of the significant contributions I made to Camping World's online presence and the growth I helped achieve. Show less



Camping World

• United States
• Retail
• 700 & Above Employee

• Public Relations Specialist - CEO Correspondence

  • Oct 2012 - Oct 2015

  In this role, I served as a key member of the public relations team and was primarily responsible for managing and responding to a high volume of incoming email communications addressed to the CEO. Key Achievements: Successfully managed the CEO's email communications, ensuring all correspondence was appropriately prioritized, addressed, and responded to in a timely and professional manner. Drafted, edited, and proofread responses on behalf of the CEO to ensure they were accurate, well-written, and aligned with our company's tone and messaging. Coordinated with various departments to gather necessary information to craft responses, enhancing the accuracy and comprehensiveness of our communications. Developed and maintained a comprehensive understanding of our business, products, and corporate messaging, which enabled me to communicate accurately and consistently on behalf of the CEO. Through this experience, I honed my communication, organizational, and interpersonal skills while gaining in-depth knowledge of public relations strategies in a corporate environment. Show less