Experience

Active Profile
• United Kingdom
• Marketing Services
• 1 - 100 Employee
• Digital Marketing Manager

  • Jan 2023 - Present


Aurora 🇺🇦

• Digital Marketing Manager

  • May 2022 - Dec 2022

  Working closely with agency directors and client stakeholders to keep everyone looped in on marketing strategies and decisions Leading and managing all the marketing for both clients and the agency itself across social media, social PPC, Google Ads, website creation and content, email marketing, blogs, content, PR and strategy. Managing a marketing team, focusing on quality control and progression as well as new starter training. Creating long term marketing strategies for both clients and agency, along with social media strategies, content strategies and marketing decks for campaign proposals. Creating, designing and scheduling social media posts, based on strategic decisions, trending topics and campaigns across Facebook, Twitter, LinkedIn, Instagram and TikTok Planning, creating and managing Google Search and Display campaigns, as well as social PPC campaigns on Facebook, Instagram and LinkedIn Copywriting for blogs, e-books, whitepapers and websites for a variety of clients Monitoring and amending of client and agency websites using Wordpress, including landing page creation and lead generation optimisation SEO optimisation of website copy, blog content, along with technical aspects Building and managing email campaigns. Including; writing emails, creating in depth journeys, building emails & reviewing analytics. Leading and managing, along with the creation, of both general marketing and campaign specific marketing for clients Reporting on all marketing analytics, and creating strategic decisions for the direction of marketing based off this Show less



YELLOW Marketing Programme

• Marketing Executive

  • Mar 2018 - May 2022

  Stepping up to Senior and taking control of new employee training, managing junior staff members and ensuring quality control across all aspects of the team Account management of multiple clients across various industries in both B2B and B2C Creating, designing and scheduling regular social media schedules and campaigns across Facebook, Twitter, LinkedIn and Instagram Planning, creating and managing and building various Google search, shopping & display advertising campaigns. Managing SEO performance of clients, including the copywriting and SEO optimisations of blogs and website copy. Creating and running various social media advertising campaigns across; Facebook, Instagram, Twitter, LinkedIn. Writing the ad copy and creatively generating campaign ideas, image concepts and some design work along side this. Building and managing email campaigns. Including; writing emails, creating in depth journeys, white labelling, building emails & reviewing analytics. Managing websites of clients; creating landing pages, editing content, Wordpress predominantly. Press releases; writing, editing and contact search. Working closely with video, photography and design teams to generate creative and unique content, aligning with industry specific trends. Strong emphasis of account management, with daily check ins and ensuring clients and stakeholders are happy and their needs are met. Generating creative and successful marketing strategies and campaign plans, and creating the work for these. Onboarding, and presentation experience, onboarding clients with weekly calls, client and competitor research, website audits, buyer personas, monthly full analytic reports. Experience within tracking using Google tag manager, Google analytics and pixels across social media platforms. Show less



Fat, Funny and Fabulous/ Sass Won't Quit

• Freelance Blogger

  • Jan 2014 - Jan 2020

  Create and maintain a large online presence daily through social media and blogging. Use social media as a key marketing tool to share my blog posts to new readers, engaging with a community of over 500 and inciting conversation through my content. Proven track record of increasing reach, engagement and readership. Rebranding with a new name, official domain and using Wordpress as the content management system. Featured writer on websites such as Student World Online and Gay Star News. Create and maintain a large online presence daily through social media and blogging. Use social media as a key marketing tool to share my blog posts to new readers, engaging with a community of over 500 and inciting conversation through my content. Proven track record of increasing reach, engagement and readership. Rebranding with a new name, official domain and using Wordpress as the content management system. Featured writer on websites such as Student World Online and Gay Star News.



Liverpool John Moores University

• United Kingdom
• Higher Education
• 700 & Above Employee

• Digital Marketing Intern

  • Feb 2017 - Dec 2017

  Duties included: having a role in the strategic marketing of the Leadership and Development Foundation, creating a wide range of online and offline promotional materials including posters, leaflets and brochures, acting as a digital marketing consultant for other departments to fulfill their digital marketing needs, overhauling the existing website through creating new web designs and liaising with the IT department to get these online, managing the website using a content management system, assisting in coordination of internal marketing to the wider organisation, producing engaging copy for a variety of audiences. Show less



University of Liverpool

• United Kingdom
• Higher Education
• 700 & Above Employee

• Digital Marketing Intern

  • Jul 2016 - Dec 2016

  Duties included: developing and maintaining numerous social media accounts including Facebook, Twitter and YouTube through regular updates and content creation to increase the reach of these accounts, researching and planning student events from idea generation, marketing the event and post-event analysis, creating a wide range of content including posters, leaflets, videos, copy and web articles, analyzing the success of social media campaigns and website content, engaging with the student community via our online touch points and recruiting a number of students to help at events and processing their documents and timesheets through payroll Show less



Tesco PLC

• Appliances, Electrical, and Electronics Manufacturing

• Customer Assistant

  • Nov 2014 - Jun 2016

  Serving customers on the till, keeping the store tidy, providing customers with a high standard of customer service to ensure brand loyalty, restocking the shelves, paying strong attention to detail to ensure shop is presented as best as it possibly can. Serving customers on the till, keeping the store tidy, providing customers with a high standard of customer service to ensure brand loyalty, restocking the shelves, paying strong attention to detail to ensure shop is presented as best as it possibly can.



ONE FELL SWOOP LIMITED

• United Kingdom
• Performing Arts

• Social Media Marketing Intern

  • Jan 2015 - Apr 2015

  Duties included: developing and maintaining social media accounts including Facebook, Twitter, Tumblr, Instagram and YouTube, increasing the reach and following of these accounts via content creation, engaging with numerous communities of over 10,000, increasing Tumblr following by 200%, analyzing the success of these pages, scheduling tweets using Hootsuite, writing press releases for local events, writing articles for ‘Click Liverpool’ about upcoming events, create mailing lists and newsletters using Mailchip, researched blogs, websites and email contacts to send press information to and working on the marketing of ‘Africa Oye’ and ‘Threshold’ Festivals. Show less



Middle Distance

• Marketing Intern

  • Jan 2015 - Apr 2015

  Duties included: researching potential clients and inputting their contact details onto a database, sending prospective sales emails to potential clients, researching venues to place advertising in, segmenting audiences for clients to create an efficient marketing strategy. Duties included: researching potential clients and inputting their contact details onto a database, sending prospective sales emails to potential clients, researching venues to place advertising in, segmenting audiences for clients to create an efficient marketing strategy.



SOUTH LIVERPOOL HOMES LIMITED

• Freelance Videographer

  • Jun 2012 - Jun 2014

  Produced a variety of promotional films of which I was co-director, researcher, producer, editor and camera operator for. Also had chance to shadow Marketing and Communications team gaining experience in social media, creating promotional online and offline content and handling press enquiries. Produced a variety of promotional films of which I was co-director, researcher, producer, editor and camera operator for. Also had chance to shadow Marketing and Communications team gaining experience in social media, creating promotional online and offline content and handling press enquiries.



Looprevil Radio

• Radio Presenter

  • Nov 2011 - May 2014

  Produce and present weekly two hour live broadcast, whilst creating regular features and managing social media presence to market ourselves. Produce and present weekly two hour live broadcast, whilst creating regular features and managing social media presence to market ourselves.

• Student Advocate

  • Jan 2014 - Apr 2014

  Welcomed prospective students to the building, signed them in, directed them to their interviews, gave tours of the buildings & answered any queries that were asked. Welcomed prospective students to the building, signed them in, directed them to their interviews, gave tours of the buildings & answered any queries that were asked.



Lime Pictures

• United Kingdom
• Media Production
• 300 - 400 Employee

• Shadow Runner

  • Jul 2013 - Oct 2013

  Duties included: Travelling artists between costume, makeup & sets, locking off set during filming, organizing background artists, attending to the needs of cast & crew, crossing off scenes when they are completed. Duties included: Travelling artists between costume, makeup & sets, locking off set during filming, organizing background artists, attending to the needs of cast & crew, crossing off scenes when they are completed.



Ocean Media Group Ltd.

• United Kingdom
• Events Services
• 1 - 100 Employee

• Events Intern

  • Jun 2013 - Aug 2013

  Acting as a runner during events whilst helping research, organize and plan future events. Shadowed the social media team closely and shadowed the press office. Acting as a runner during events whilst helping research, organize and plan future events. Shadowed the social media team closely and shadowed the press office.

• Administration Intern

  • Feb 2008 - Aug 2011

  In school holidays I used to go and help in the office as work experience. Assisted with the planning of diversionary youth activities for the local community; general administration work such as filing & ordering stationary; heavy involvement in customer relations through answering incoming phone calls & helping customers on reception, shadowing business meetings; organising & serving buffets for external meetings. In school holidays I used to go and help in the office as work experience. Assisted with the planning of diversionary youth activities for the local community; general administration work such as filing & ordering stationary; heavy involvement in customer relations through answering incoming phone calls & helping customers on reception, shadowing business meetings; organising & serving buffets for external meetings.