Experience

First Tech Federal Credit Union

• United States
• Financial Services
• 700 & Above Employee

• Senior Product Marketing Manager

  • Jul 2020 - Present

  Portland, Oregon Metropolitan Area • Lead digital marketing strategy, execution and measurement for multiple products at one of the largest credit unions in the nation. • Oversee multi-channel member acquisition, engagement and retention campaigns.



CrowdStreet

• United States
• Financial Services
• 100 - 200 Employee

• Partner Marketing Manager

  • Mar 2020 - May 2020

  Portland, Oregon, United States • Grew the Partner Marketing channel to account for over 30% of all paid leads while maintaining the lowest acquisition cost and the highest conversion rate among paid channels. • Worked directly with external partners to drive leads and sales by promoting our products. • Created and implemented strategic messaging campaigns tailored to partner’s audience. • Managed channel budget and responsible for forecasting and reporting on key metrics.

• Marketing Manager

  • Mar 2018 - Mar 2020

  Portland, Oregon Area • Responsible for developing and executing demand gen, engagement and retention strategies across digital channels. • Oversaw and executed organic social marketing campaigns on Twitter, LinkedIn, and Facebook that increased post engagement by 62% year-over-year, and grew followers by an average of 54% across all platforms. • Established a new strategy for paid social advertising campaigns that increased conversion rates while significantly decreasing consumer acquisition cost. •… Show more • Responsible for developing and executing demand gen, engagement and retention strategies across digital channels. • Oversaw and executed organic social marketing campaigns on Twitter, LinkedIn, and Facebook that increased post engagement by 62% year-over-year, and grew followers by an average of 54% across all platforms. • Established a new strategy for paid social advertising campaigns that increased conversion rates while significantly decreasing consumer acquisition cost. • Built the strategy for a nationwide event program focused on increasing customer engagement that resulted in a 125% average increase in attendee investment amounts post-event. • Developed the partner marketing channel from the ground up, and as the program grew, I was promoted to program owner.



JLL

• United States
• Real Estate
• 700 & Above Employee

• Associate, Marketing and Business Development

  • Apr 2017 - Mar 2018

  Portland, Oregon Area • Served as a marketing and brand agency executing campaigns for a portfolio of 20+ commercial real estate clients • Led in-house design team in developing client websites and media campaigns (social, email marketing, and ABM) • Managed rebranding projects and go-to-market strategy for several prominent office buildings inclusive of logo development, large-format signage production, print materials, and marketing videos • Drove new client growth by developing and presenting over 20… Show more • Served as a marketing and brand agency executing campaigns for a portfolio of 20+ commercial real estate clients • Led in-house design team in developing client websites and media campaigns (social, email marketing, and ABM) • Managed rebranding projects and go-to-market strategy for several prominent office buildings inclusive of logo development, large-format signage production, print materials, and marketing videos • Drove new client growth by developing and presenting over 20 client pitches to national firms • Portfolio included 8M+ s.f. real estate, or 14% of total office space in the Portland market.

• Marketing and Research Assistant

  • Mar 2015 - Apr 2017

  Portland, Oregon • Responsible for marketing a portfolio of commercial real estate assets for sale to global institutional buyers. • Created marketing content for over $300M worth of notable real estate buildings in the Northwest. • Developed flyers, signage, and email campaigns using InDesign, Illustrator, and Photoshop. • Produced content for the monthly customer newsletter.



Girls on the Run International

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Program Coordinator

  • Mar 2014 - Jun 2014

  Corvallis, Oregon Area



PacTrust

• United States
• Real Estate
• 1 - 100 Employee

• Intern

  • Jun 2010 - Jan 2014

  Portland, Oregon Area