Marketing Manager

• Jun 2023 - Present

Marketing Lead

• Aug 2022 - Jun 2023

Marketing & Communications Specialist

• Apr 2021 - Aug 2022

- Created omnichannel sales, awareness and educational campaigns focused on the customer journey and experience.- Distributed regular and ongoing email communications to multiple audiences across multiple companies (50,000+ customers). Introduced templates for consistency and email segmentation strategy for targeted comms. - Established and maintained brand, web and writing style, email and social media guidelines, including diversity and accessibility best practices.- Designed and implemented a website in-house in less than 6 weeks, introducing educational content and a modern experience for thousands of customers. Implemented SEO best practices, lead capture and contact forms to provide seamless customer service and support.- Developed and executed a successful annual event strategy, bringing 20+ information sessions to 2,200+ customers. Includes strategy, coordination, promotion and reporting.- Managed all corporate social media accounts across three entities (LinkedIn, Instagram, Twitter, Facebook and Google). - Provided ongoing support and guidance for my team- Acted as the Marketing team's Subject Matter Expert and key stakeholder during Salesforce and Pardot scoping, testing and implementation Show less

Communications & Marketing Coordinator

• Aug 2017 - Apr 2021

- Collaborate with clients and stakeholders to scope, plan and implement marketing and communication strategies and tactics support business goals, reporting on progress and results- Establish and maintain brand, web and writing style, email and social media guidelines and best practices- The primary administrator for websites, marketing automation and social media platforms, leading and supporting front-end design and content development maintenance- Develop and maintain content calendars and scheduling on digital platforms- Analyze and report on digital content performance to optimize activities- Design and publish digital and physical brochures, booklets and information pieces- Lead and support planning and executions of member and customer-focused events, tradeshows, presentations and sponsorship initiatives Show less

Graphic Designer

• Aug 2014 - Aug 2017

Email Marketing • Planned, designed and executed email marketing campaigns while up keeping the company brand • Sent weekly emails to over 30,000 customers, targeted to a variety of customer types including Wholesale, Professional and Retail. • Assisted Marketing Director design and execute automated email target campaigns, including up-selling and newsletter welcome series. • Familiar with: MailChimp, Infusionsoft. Print • Primary contact for print materials, including product information booklets, internal and external forms, etc. • Assisted Marketing Director with print-advertising campaigns, including design, purchasing and administration follow-through. • Designed 24-page catalog, displaying a large number of products in an organized and aesthetic manor. Worked with printing companies to order, print and distribute over 100,000 catalogs nation-wide. • Designed 10x20' billboards displayed Canada-wide in English & French • Familiar with: QuarkXPress, Adobe Creative Suite Online & Web • Assisted in the maintenance of multiple commerce websites, including updating product copy and images, tracking inventory, creating sales campaigns and mocking-up landing pages • Designed web-targeting ads, for both new and existing customers • Familiar with: 3dCart, AdRoll Social • The primary manager of all social media accounts • Increased engagement and followers on all platforms through both organic and paid methods • Familiar with: Facebook, Twitter, Instagram, YouTube, LinkedIn, Pinterest, Hootsuite & Nuvi Writing • Updated product copy for multiple mediums including print and online • Wrote blog posts, press releases, email campaigns and articles • Familiar with: Microsoft Suite, WordPress, Google Docs Other • Assisted Marketing Director with updating and maintain brand standards in all mediums, including print, web, television and promotional • Helped the team create, maintain and organize all marketing efforts, including budget tracking Show less

Business Development Assistant

• Apr 2012 - Dec 2016

• Developed and initiated a social media strategy, engaging users and allowed the company to have an online presence (included website redesign assistance). • Wrote, designed, and distributed multiple print newsletters (included online version), which reached over 500 customers. • Designed majority of in-store signage and advertising, including event coordination and promotion. Working and interacting with co-workers and external companies; project and time management; inputting and retrieving information; creating and designing company documents; displaying products in an organized, effective and aesthetic way; building the company image, and assisting with the development of company branding; in charge of social media aspects of the company including facebook, twitter, instagram and pinterest. Show less