Beatriz González García

C Communications & Content Marketing Manager at Ontruck
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Contact Information
us****@****om
(386) 825-5501
Location
Madrid, Community of Madrid, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • French Full professional proficiency
  • English Full professional proficiency
  • German Limited working proficiency
Skills

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Beatriz Gonzalez fue mi compañera en un curso de Inglés en el extranjero. Desde el primer momento mostró una gran dedicación y esfuerzo para llevar a cabo los objetivos planteados. Es una persona positiva y luchadora que siempre te intentará sacar una sonrisa llegando a crear un ambiente de trabajo rodeado de optimismo y motivación.

Juan Abarca

Además de su excelente rendimiento académico destaco su absoluta dedicación y afán de superación en cualquier proyecto que ha desarrollado.

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Credentials

  • Adobe Photoshop
    CÁLAMO&CRAN: profesionales del lenguaje
    Dec, 2020
    - Sep, 2024
  • Delivering Client Success Certification
    HubSpot
    Jun, 2017
    - Sep, 2024
  • Introduction to Marketing
    Coursera Verified Certificates
    May, 2015
    - Sep, 2024
  • Inbound Marketing
    HubSpot
    Aug, 2020
    - Sep, 2024
  • Google Analytics Individual Qualification
    Google
  • HubSpot Marketing Software
    HubSpot
    Aug, 2020
    - Sep, 2024
  • HubSpot Agency Partner Certification
    HubSpot
    Jun, 2017
    - Sep, 2024
  • Content Marketing Certification
    HubSpot
    Jul, 2017
    - Sep, 2024

Experience

  • Ontruck
    • Spain
    • Freight and Package Transportation
    • 1 - 100 Employee
    • C Communications & Content Marketing Manager
      • Jul 2021 - Present

      Ontruck es una plataforma digital de transporte de mercancías por carretera. Mediante la combinación de tecnologías de análisis de datos e inteligencia artificial, Ontruck está transformando el sector del transporte de mercancías • Desarrollo y ejecución de la estrategia de contenido internacional • Investigación de tendencias en el sector logístico, transporte y Supply Chain • Coordinación de equipos internos y externos para extraer la información clave y definir el enfoque de cada contenido • Diseño y producción de distintos tipos de contenido: artículos, casos de éxito, ebooks, infografías, newsletters… en ES, FR y EN • Gestión de redes sociales B2B • Keyword research y optimización de contenido SEO • Gestión de agencias externas • Estrategia de comunicación online y offline & PR • Seguimiento y control de objetivos y KPI Show less

  • Súmate Marketing Online
    • Spain
    • Senior Inbound & Content Marketing Consultant | B2B & B2C Marketing
      • Feb 2016 - Present

      Súmate is an international Digital Marketing Agency that offers Inbound & Content Marketing, SEO, SEA, and Data & Analytics services.• Inbound & Content Marketing Project Management: content strategy planning, scheduling, keyword research, SEO optimized copywriting in all types of formats (blog posts, ebooks and whitepapers, infographics, case studies, landing pages, email marketing campaigns, social media posts...). Offline content: media management and writing of press releases, brochures and catalogs.• Organization of writers, translators and designers’ teams with tools such as Trello or Slack. Collaboration with other agency/client departments: graphic design, sales, SEA and SEO. Quality control of content prior to delivery to the client.• Creation of B2B and B2C Buyer Personas and Buyer's Journey mapping.• Design, retouching and editing of digital images with Photoshop.• Community Management on social networks (LinkedIn, Twitter, Facebook and Instagram) and ad creation for different channels.• Lead generation campaigns management with HubSpot: workflows’ design and email marketing, landing pages, forms and database management.• CMS management: WordPress, HubSpot, Liferay.• Selection and control of KPI and reporting of results. Content audits. Show less

    • Business Development Consultant
      • Dec 2014 - Present

      • B2B Sales management: presentation of digital marketing projects to clients from a great variety of sectors.• Analysis of the brand’s situation regarding its digital visibility: SEO, SEA, social media strategy, Inbound & Content marketing, internationalization processes.• Elaboration of market studies and reports. Cold calls.

  • Ideal Education Group Enforex/don Quijote
    • Course Counselor
      • Jul 2013 - Nov 2014

      Ideal Education Group is a one of the main players in the foreign language education sector. I worked for the don Quijote brand, which is specialized in the organization of Spanish courses for foreigners in Spain and Latin America. • B2C sales management to future Spanish students from the American & French markets. • Achievement of monthly and quarterly sales targets. • Creation of commercial leaflets in English, Spanish and French. Ideal Education Group is a one of the main players in the foreign language education sector. I worked for the don Quijote brand, which is specialized in the organization of Spanish courses for foreigners in Spain and Latin America. • B2C sales management to future Spanish students from the American & French markets. • Achievement of monthly and quarterly sales targets. • Creation of commercial leaflets in English, Spanish and French.

  • Woodrow Wilson International Center for Scholars
    • Marketing and Communications Officer
      • Mar 2013 - Jun 2013

      The Wilson Center is an important American think tank. • Edit media advisories and contact reporters to promote the Center’s events • Monitor news coverage and produced the daily newsletter “Wilson in the News” • Help to manage the social media presence of the Wilson Center in Facebook and Twitter • Develop and maintain press lists and databases of national and international journalists The Wilson Center is an important American think tank. • Edit media advisories and contact reporters to promote the Center’s events • Monitor news coverage and produced the daily newsletter “Wilson in the News” • Help to manage the social media presence of the Wilson Center in Facebook and Twitter • Develop and maintain press lists and databases of national and international journalists

  • The Bottom Line - University of California Santa Barbara
    • News Reporter
      • 2012 - 2013

      The Bottom Line is the official newspaper of the University of California Santa Barbara (UCSB). • Wrote articles news for the newspaper’s digital version. • Covered events at the USCB. The Bottom Line is the official newspaper of the University of California Santa Barbara (UCSB). • Wrote articles news for the newspaper’s digital version. • Covered events at the USCB.

  • ERAI
    • France
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Assistante de Communication
      • Jun 2012 - Aug 2012

      ERAI is a consulting firm that helps French companies to internationalize their business. • Wrote press releases of the International Relations department’s events. • Researched economic information from the countries which have relations with ERAI. • Translated documents in Spanish, English and French • Assisted in the organization of events and elaboration of the department’s budget ERAI is a consulting firm that helps French companies to internationalize their business. • Wrote press releases of the International Relations department’s events. • Researched economic information from the countries which have relations with ERAI. • Translated documents in Spanish, English and French • Assisted in the organization of events and elaboration of the department’s budget

  • EuroNews
    • France
    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Journalist
      • May 2012 - May 2012

      Euronews is a pan-European television news network that aims to cover world news from a pan-European perspective. • Wrote and recorded business and international news as well as covered the EU institutions • Worked in coordination with a team of 11 international journalists in a fast-paced environment • Assisted the Spanish team of journalists in translations in Spanish, English and French Euronews is a pan-European television news network that aims to cover world news from a pan-European perspective. • Wrote and recorded business and international news as well as covered the EU institutions • Worked in coordination with a team of 11 international journalists in a fast-paced environment • Assisted the Spanish team of journalists in translations in Spanish, English and French

  • Unidad Editorial
    • Spain
    • Media Production
    • 500 - 600 Employee
    • Business Journalist
      • Jun 2011 - Aug 2011

      El Mundo is the second largest printed daily newspaper in Spain. • Wrote business news for the newspaper’s website and print version • Managed the business section website in coordination with the home page’s team • Covered press conferences in business and politics topics El Mundo is the second largest printed daily newspaper in Spain. • Wrote business news for the newspaper’s website and print version • Managed the business section website in coordination with the home page’s team • Covered press conferences in business and politics topics

Education

  • UCSB
    Bachelor's degree, Communication and Global Studies
    2012 - 2013
  • Université Jean Moulin (Lyon III)
    Master 1 - DEUF Diplôme d’Etudes Universitaires Françaises, Communication et Information
    2011 - 2012
  • Universidad Complutense de Madrid
    Journalism, Facultad Ciencias de la Información
    2008 - 2013

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