Beatriz Duarte
Brand Partnerships and Collaborations Manager at FARM Rio- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Português Native or bilingual proficiency
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Bio
Credentials
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Branding: Strategy and Management of a Brand
FirjanOct, 2018- Nov, 2024
Experience
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FARM Rio
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Retail Apparel and Fashion
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700 & Above Employee
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Brand Partnerships and Collaborations Manager
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Jul 2019 - Present
- Manage diverse projects per year for FARM Rio Global and Brazil, including global partnerships sold worldwide with Adidas, Levi’s & Starbucks.- Participate in negotiations with all the different partners from Brazil to North America and Europe. - Lead a multi-disciplinary Agile squad, making sure impactful results are delivered on time and by understanding the priorization and requirements of each project.- Supervise from in-house creative and marketing teams to external stakeholders, advising on the execution of brand strategies.- Manage multiple workstream timelines in an ever-changing evironment.- Assure, together with the communications teams, marketing and branding goals of increasing brand awereness and strength are achieved. Show less
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Product Development Analyst - Fashion Design team
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Jun 2018 - Jul 2019
- Managed the biggest apparel line of the brand, with almost 200 styles/SKUs per season.- Made detailed tech packs of the collection for different garment makers and suppliers. - Oversaw the whole life cycle of each garment, from first concepts to the development of trims, samples and final approval. - Developed every CAD of the line, understanding its details and the positioning of elements/graphics; specially with placement prints.- Proposed products, shapes and styles based on trend researchs and storytelling of each collection aligned with sales performance. Show less
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Branding & Visual Communication Analyst
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Mar 2018 - Jun 2018
- Researched references, fashion newness and trends to create concepts and moodboards for new brand strategies, initiatives and creation processes. - Organized creative workshops while participating in meetings with all creative directors to conceive seasonals brand storytelling.- Supported the creative direction of campaigns, since pre-production to launch conceptions.
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Assistant Fashion Designer - International Expansion Project
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Nov 2017 - Mar 2018
- Acted as an assistant in FARM Rio's collections with ANTHROPOLOGIE, who is one of the main wholesale partners of the brand.- Made a large amount of detailed tech packs per season for garment suppliers in Europe and Asia, including all the requirements for each trim development.- Handled all the international shipment of samples, paper patterns, paper prints and artwork files for the suppliers.- Developed every CAD, detailing each specification and positioning of elements/graphics (specially with placement prints). Show less
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Assistant Fashion Designer
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Jan 2017 - Nov 2017
- Acted in the Footwear & Accessories line, part of the Fashion Design department.- Followed all the development process of each product with diverse suppliers and vendors, while making sure they were up to date with any specifications, changes or approvals.- Handled the whole life cycle of each style, from first concepts to the development of trims, samples and final approval. - Supported the fashion designer on the creation of detailed tech packs of the collection. - Adapted files and artworks to the requiremensts of each style, using softwares such as Photoshop and Illustrator. Show less
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Grupo SOMA
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Brazil
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Apparel & Fashion
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700 & Above Employee
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Creative Direction Internship
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Mar 2016 - Dec 2016
Estágio com a Direção Criativa da marca FYI Store: participação desde a concepção e conceituação de uma coleção (escolha de um tema para inspiração, definição de cartela de cor e moodboard a ser apresentado às estilistas), ao acompanhamento do processo de desenvolvimento da coleção pelas estilistas (desenho e criação das primeiras peças à aprovação das mesmas). Além disso, acompanhava a Diretora Criativa nos workshops e montagens para as campanhas da marca. Estágio com a Direção Criativa da marca FYI Store: participação desde a concepção e conceituação de uma coleção (escolha de um tema para inspiração, definição de cartela de cor e moodboard a ser apresentado às estilistas), ao acompanhamento do processo de desenvolvimento da coleção pelas estilistas (desenho e criação das primeiras peças à aprovação das mesmas). Além disso, acompanhava a Diretora Criativa nos workshops e montagens para as campanhas da marca.
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University of Dundee
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United Kingdom
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Research Services
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700 & Above Employee
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Summer Work Placement
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Jun 2015 - Jun 2015
Designer of the ISAM's Culture and Arts Festival (DJCAD) exhibition. Designer of the ISAM's Culture and Arts Festival (DJCAD) exhibition.
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Education
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2012 - 2016
Pontifícia Universidade Católica do Rio de Janeiro
Bachelor's degree, Fashion/Apparel Design -
2020 - 2021
Estácio
Master of Business Administration - MBA, Communication and Marketing for Digital Medias -
2015 - 2015
University of the Arts London
Short Program, Fashion Merchandising -
2014 - 2015
The University of Dundee
Exchange Program, Graphic Design
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