Experience

Glassroom

• Canada
• Advertising Services
• 1 - 100 Employee

• Director, Digital Performance Media

  • Aug 2021 - Present



Media Experts

• Canada
• Advertising Services
• 100 - 200 Employee

• Manager, Performance Media

  • Apr 2021 - Aug 2021

• Supervisor, Performance Media

  • Sep 2020 - Mar 2021



Re-Mind PHD

• France
• Advertising Services
• 100 - 200 Employee

• Assistant Digital Media Manager

  • Feb 2020 - Jul 2020

  (*Internship required to obtain Master's degree) - Assisted in developing marketing strategies (acquisition, brand awareness, retention) - Helped design and execute 360 digital marketing plans (display, social, PPC, programmatic...) - Optimized and managed media campaigns with a logic of profitability Clients : AXA Insurance France, AXA Bank France (*Internship required to obtain Master's degree) - Assisted in developing marketing strategies (acquisition, brand awareness, retention) - Helped design and execute 360 digital marketing plans (display, social, PPC, programmatic...) - Optimized and managed media campaigns with a logic of profitability Clients : AXA Insurance France, AXA Bank France



Media Experts

• Canada
• Advertising Services
• 100 - 200 Employee

• Supervisor, Search Marketing

  • Mar 2018 - Sep 2018

  - Built strong client relationships while maintaining thorough knowledge of client business for strategy development and management of paid search accounts.- Promoted innovative thinking to continuously drive business and marketing results for clients.- Managed, coached and supervised a dedicated team of Search Marketing Analysts.- Established team processes to ensure continuous improvement in performance and accountability.Clients: Bell Canada (Mobility, Residential Services, Business Services), Lucky Mobile Show less

• Senior Analyst, Search Marketing (PPC & SEO)

  • Apr 2017 - Feb 2018

  - Performed quality control on all team outputs including reports, analyses, & campaign setups.- Contributed to the coaching and development of junior team members.- Provided thought leadership and driving strategy for PPC & SEO accountsClients: Bell Canada, Lucky Mobile, MINI Cooper, Corby Spirit and Wine (The Glenlivet, Jameson, Absolut Vodka, Malibu Rum, Jacob's Creek, Stoneleigh, Campo Viejo)

• Analyst, Search Marketing (SEO & PPC)

  • Mar 2015 - Mar 2017

  - Developed SEO & local search audits, content strategies, and site migration recommendations.- Focused on improving the quality and performance of PPC & SEO campaigns. - Handled on-site KPI tracking, paid & organic search synergies.Clients: TD Bank, MINI Cooper, Umbra, Corby Spirits and Wine, Hankook Tire

• Coordinator, Search Marketing (PPC & SEO)

  • Jun 2014 - Feb 2015

  - Designed, built, optimized, and improved campaigns in a performance-driven environment.- Managed and reported on SEM performance through analytics & bid management platforms.- Conducted keyword research, analysis, bucketing, and matching for both PPC and SEO purposes.Clients: TD Bank, Corby Spirits and Wine, Institute of Communication Agencies.



Pyramid Atlantic Art Center

• Silver Spring, MD

• Special Projects Intern

  • May 2013 - Aug 2013

  - Conceptualized and designed a website for Pyramid Atlantic’s art shop - Coordinated and managed events, along with an online fundraiser, while reaching out to corporate donors and sponsors - Developed a teen summer art program around the theme of social justice and teen homelessness - Conceptualized and designed a website for Pyramid Atlantic’s art shop - Coordinated and managed events, along with an online fundraiser, while reaching out to corporate donors and sponsors - Developed a teen summer art program around the theme of social justice and teen homelessness



McCord Stewart Museum

• Canada
• Museums
• 1 - 100 Employee

• Development Intern

  • Sep 2012 - Dec 2012

  - Performed a market research on Montreal’s cultural institutions while focusing on their financial standing, sources of funds and strategic positioning -Researched young professional groups and crowdsourced fundraising to develop strategies to increase involvement of people aged 18 to 35 and venture into online fundraising - Built a corporate donor database (covering 1990’s to present) - Performed a market research on Montreal’s cultural institutions while focusing on their financial standing, sources of funds and strategic positioning -Researched young professional groups and crowdsourced fundraising to develop strategies to increase involvement of people aged 18 to 35 and venture into online fundraising - Built a corporate donor database (covering 1990’s to present)



Apathy is Boring - L'apathie c'est plate

• Canada
• Civic and Social Organizations
• 1 - 100 Employee

• Communications and Translation Intern

  • Aug 2011 - Dec 2011

  -Researching and developing best practices and new organizational systems related to the Street Teams program, volunteer recruitment, volunteer contracts, training manuals and distribution of promotional materials -Translating of e-newsletters, internal documents, artist interviews and promotional materials from English to French -Assisting the Communications department with social media content, promotion plans and its dissemination -Researching and developing best practices and new organizational systems related to the Street Teams program, volunteer recruitment, volunteer contracts, training manuals and distribution of promotional materials -Translating of e-newsletters, internal documents, artist interviews and promotional materials from English to French -Assisting the Communications department with social media content, promotion plans and its dissemination



Scouts Canada

• Canada
• Non-profit Organizations
• 200 - 300 Employee

• Summer Camp Coordinator

  • May 2010 - Aug 2010

  -Supervised camp counsellors and coordinated them with volunteers and camp staff, while running a weekly summer camp program. -Applied problem solving methods with underprivileged children (some with maladjustments or disabilities) while ensuring their safety and security. -Created a database for campers and staff, filed registration forms and payments -Supervised camp counsellors and coordinated them with volunteers and camp staff, while running a weekly summer camp program. -Applied problem solving methods with underprivileged children (some with maladjustments or disabilities) while ensuring their safety and security. -Created a database for campers and staff, filed registration forms and payments