Experience

Vinta Software

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Business Executive

  • Jan 2023 - Present

  As a Business Executive at Vinta Software, I am responsible for driving revenue growth and establishing successful partnerships with clients from different industries. Vinta is a consulting and software development firm that assists its clients to create and evolve successful products through a collaborative and sustainable culture.



PariPassu

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Commercial Manager | Head of Sales

  • Jan 2021 - Oct 2022

  Florianópolis, Santa Catarina, Brazil As Commercial Manager I was responsible for the entire sales operation and customer retention of the company (Software as Service B2B), directly leading 3 Coordinators and 1 Supervisor, in addition to a team of 20 people in a hybrid model (remote and presencial). Reported directly to the company's Directors and Partners, monitoring metrics such as MRR, CAC, LTV, Churn and Efficiency Rates at all stages of the funnel. I planned and prioritized the commercial strategies that we would carry out… Show more As Commercial Manager I was responsible for the entire sales operation and customer retention of the company (Software as Service B2B), directly leading 3 Coordinators and 1 Supervisor, in addition to a team of 20 people in a hybrid model (remote and presencial). Reported directly to the company's Directors and Partners, monitoring metrics such as MRR, CAC, LTV, Churn and Efficiency Rates at all stages of the funnel. I planned and prioritized the commercial strategies that we would carry out with the teams. Participated in routines to encourage team engagement, with moments of strategy review, monitoring and recognition. Established and reviewed SLA's between Commercial and other areas of the company (Marketing, Product and Custommer Success). I gained advanced knowledge of CRM Hubspot while leading the deployment of the platform. I also took over the management of Large Accounts (Key Accounts), carrying out prospecting trips and negotiations for complex projects with major national and international players in the food industry.

• Commercial Coordinator

  • Jan 2020 - Dec 2020

  Florianópolis, Santa Catarina, Brazil In the role of Coordinator, in addition to the Commercial Management responsibilities that I already had in the previous position, I was also challenged to lead the customer retention area during the COVID-19 pandemic, when the market was extremely sensitive. I structured strategies to reduce the impacts on churn rate, in addition to carrying out segmented reactivation campaigns that allowed us to end the year with a very positive result in revenue. I structured all the processes and routines… Show more In the role of Coordinator, in addition to the Commercial Management responsibilities that I already had in the previous position, I was also challenged to lead the customer retention area during the COVID-19 pandemic, when the market was extremely sensitive. I structured strategies to reduce the impacts on churn rate, in addition to carrying out segmented reactivation campaigns that allowed us to end the year with a very positive result in revenue. I structured all the processes and routines that allowed us to work 100% remotely during this period. I also deepened my knowledge in the customer journey, starting the specialization of a cell in the team for farmer prospecting (up sell and cross sell). I conducted a development plan for leadership with some of my subordinates and at the end of the process I prepared 3 coordinators who made it possible for me to move on to new challenges in the company.

• Commercial Supervisor

  • Jan 2018 - Dec 2019

  Florianópolis, Santa Catarina, Brazil I structured from scratch the processes of the Inside Sales area (inbound and outbound): hiring, onboarding, playbook, metrics and goals. My routine involved presenting the results of the area to the management and board, forecasting, sales coaching with the team, 1:1 meetings and prioritization of operational sales strategies. I understood that Marketing and Sales needed to work side by side, so I actively contributed to the Inbound Marketing strategy: content production, construction of… Show more I structured from scratch the processes of the Inside Sales area (inbound and outbound): hiring, onboarding, playbook, metrics and goals. My routine involved presenting the results of the area to the management and board, forecasting, sales coaching with the team, 1:1 meetings and prioritization of operational sales strategies. I understood that Marketing and Sales needed to work side by side, so I actively contributed to the Inbound Marketing strategy: content production, construction of marketing automations in RD Station for lead nurturing, SLA between areas and constant feedback from the campaigns. In addition, we had the migration from Sales Force to Pipedrive, where I led the structuring of the sales funnel in the new CRM, reports and properties for management. In the same period, I also implemented the Meetime software for Inside Sales with all the structuring of prospecting cadences.

• Commercial Analyst

  • Dec 2015 - Dec 2017

  Florianópolis, Santa Catarina, Brazil I was responsible for the prospection and sales of new deals. It were part of my routine: qualification calls (SDR), meetings to present the company's solutions (SR), proposal structuring and negotiation. I also did market and competition studies (hidden customer). I was very interested in building relationships and that's why I had the opportunity to be a part of implementations of our software and custommer services. In this role, I started the development of my analytical skills by… Show more I was responsible for the prospection and sales of new deals. It were part of my routine: qualification calls (SDR), meetings to present the company's solutions (SR), proposal structuring and negotiation. I also did market and competition studies (hidden customer). I was very interested in building relationships and that's why I had the opportunity to be a part of implementations of our software and custommer services. In this role, I started the development of my analytical skills by structuring reports and indicators of the projects I guided with our clients.



West Hills Farm (Sumich Group)

• Trainee

  • 2011 - 2012

  Lancelin, WA (Australia) Farm located in Australia and owned by Sumich Group, a company with over 50 years of experience in the fresh produce export trade to Singapore, Malaysia, Hong Kong, Taiwan, Korea, Japan, China, Thailand, UK, Europe and the East Medium. In addition to being the property with the second largest carrot production in the world, with 800 ha cultivated and a weekly harvest of 2,000 tons, West Hills Farm has achieved international Hazard Analysis and Critical Control Points (HACCP) certification in… Show more Farm located in Australia and owned by Sumich Group, a company with over 50 years of experience in the fresh produce export trade to Singapore, Malaysia, Hong Kong, Taiwan, Korea, Japan, China, Thailand, UK, Europe and the East Medium. In addition to being the property with the second largest carrot production in the world, with 800 ha cultivated and a weekly harvest of 2,000 tons, West Hills Farm has achieved international Hazard Analysis and Critical Control Points (HACCP) certification in all operations on the property. - Planning and application of fertilizers and pesticides through central pivot system; - Planning and irrigation through central pivot system; - Adjustment and operation of agricultural machinery (soil preparation and harvest); - Selection by quality parameters in post-harvest processing (Packing House); - Experiments for growing new varieties. Show less



Embrapa

• Brazil
• Farming
• 700 & Above Employee

• Research Scholarship

  • 2009 - 2011

  Seropédica, Rio de Janeiro, Brazil The Brazilian Agricultural Research Corporation (Embrapa) is a public research institution linked to the Ministry of Agriculture, Livestock and Supply of Brazil, which in 40 years of history has leveraged the country's food production with the development of productive technologies. I worked in the Biotechnology Laboratory of Embrapa Agrobiology in the research lines of: - Evaluation of the cellular growth of nitrogen fixing bacteria, with the objective of producing inoculants to… Show more The Brazilian Agricultural Research Corporation (Embrapa) is a public research institution linked to the Ministry of Agriculture, Livestock and Supply of Brazil, which in 40 years of history has leveraged the country's food production with the development of productive technologies. I worked in the Biotechnology Laboratory of Embrapa Agrobiology in the research lines of: - Evaluation of the cellular growth of nitrogen fixing bacteria, with the objective of producing inoculants to increase the biomass in sugarcane crops; - Monitoring and evaluation of organic fertilizers and substrates for seedlings produced from composting grasses and legumes. Show less