Especialista de Proposta de Valor B2B

• Apr 2023 - Present

- Responsável pela frente de proposta de valor B2B na diretoria de marketing - Desenvolvimento e gerenciamento de produtos de internet: Banda Larga PME, Dados Avançados e SVAs corporativos - Criação de ofertas e gestão de estratégia de preço do portfólio B2B - Gestão de stakeholders: time de pré-vendas, comercial B2B, branding, digital, jurídico, financeiro e engenharia - Responsável pela avaliação de mercado e pricing do segmento Atacado - Responsável pela frente de proposta de valor B2B na diretoria de marketing - Desenvolvimento e gerenciamento de produtos de internet: Banda Larga PME, Dados Avançados e SVAs corporativos - Criação de ofertas e gestão de estratégia de preço do portfólio B2B - Gestão de stakeholders: time de pré-vendas, comercial B2B, branding, digital, jurídico, financeiro e engenharia - Responsável pela avaliação de mercado e pricing do segmento Atacado

B2B Sales Ops Coordinator

• Sep 2022 - Mar 2023

- Responsible for the activation plan of real estate agencies through regionalization strategies of engagement clusters- B2B sales funnel and conversion managementStructuring processes and tools to enhance B2B sales team productivityPoC with sales team and product/technology, focused on improving the B2B partners' (real estate agencies and brokers) experience- PoC with growth | performance marketing area to increase Loft's lead generation for real estate agencies- Analysis and extraction of insights from different clusters and regions- Custom report and dashboard creation for the sales team on different platforms (sheets, data studio, CRM) Show less

Growth Operations Specialist

• Feb 2022 - Sep 2022

- Growth Ops: Leader of the front for acquiring new customers and top of the funnel (B2B and B2C) for expansions- Stakeholder management: CRM, performance marketing, paid media, SEO, trade marketing, and branding- Development of incentive campaigns and partnerships with the local sales team- Sales funnel management- Custom report, report creation, and lead qualification analysis

Growth Marketing Consultant

• Oct 2021 - Feb 2022

- PO (Product Owner) of the acceleration squad | Vivo Fibra cities growth with low performance. Focus on regionalized demands to acquire and retain customers.- Communication plan design- Multidisciplinary team leadership- Data analysis for generating insights- 360 marketing plan formatting for each city- Offer tests and customer clustering by profile

Marketing Consultant

• Apr 2020 - Oct 2021

- Leader of the SP Capital squad, leading a multidisciplinary team (channel, regional, products) focused on prospecting customers, revenue generation, and leading the Banda Larga market share through a transversal marketing plan.- Member of the regional acceleration squad in partnership with an external consultancy.Main activities:- Scenario creation based on complex data, market research, and studies, offer recommendations, and analysis of the feasibility of proposed actions- Mapping of the main KPIs and scenario analysis of each city, generating insights for the regional.- Formatting of specific offers (pricing) for clusters in different regions of Brazil Show less

Senior Marketing Analyst

• May 2019 - Mar 2020

- Financial analysis and project viability- Evolution and deepening of indicators (revenue, sales, product penetration, etc.)- Mapping and diagnosis of cities with Vivo Fibra presence- Responsible for the budget and revisions of new launched cities

Marketing Trainee

• Oct 2017 - Apr 2019

Participant of the Trainee program 2017-2019. Main projects:- Pricing: formatting of Banda Larga + TV offer BPs, estimating sales and revenue increase- Global Project to integrate Netflix into Vivo TV's content offers: responsible for the communication and promotion plan of the partnership.- Digital broadband and mobile plan offer simulator (customer totalization).- Job rotation in "Televendas": mobile chip delivery project at the customer's home

Marketing Analyst

• Apr 2016 - Sep 2017

- Management of the digital marketing structure of the startup: responsible for the lead generation and capture tool (RD Station), creating interaction funnels with the customer - Creation of OKR content: Blog, e-books; reformulation of the Definitive OKR Guide - Onboarding of clients to the tool and workshops on methodology (e.g. Cielo) - Development of sales proposals for small businesses - Management of the digital marketing structure of the startup: responsible for the lead generation and capture tool (RD Station), creating interaction funnels with the customer - Creation of OKR content: Blog, e-books; reformulation of the Definitive OKR Guide - Onboarding of clients to the tool and workshops on methodology (e.g. Cielo) - Development of sales proposals for small businesses

International Marketing Analyst

• Feb 2015 - Mar 2016

Responsible for selling sponsorships and developing the marketing plan for the international guide "How to do Business and Invest": monitoring KPIs, planning channels (online, events, and physical distribution). Promoting business between Brazil and the USA through the organization of international missions and events. Responsible for selling sponsorships and developing the marketing plan for the international guide "How to do Business and Invest": monitoring KPIs, planning channels (online, events, and physical distribution). Promoting business between Brazil and the USA through the organization of international missions and events.

Trade Credit and Political Risk Analyst

• Feb 2014 - Jan 2015

Support for Political Risk and Credit Risk areas by formulating market reports, organizing spreadsheets, and brokering/selling insurance to small and medium-sized enterprises. Support for Political Risk and Credit Risk areas by formulating market reports, organizing spreadsheets, and brokering/selling insurance to small and medium-sized enterprises.

Procurement Intern

• Jan 2013 - Sep 2013

(Internship Program) Support for the procurement area, mainly in the Marketing & Events segment; financial negotiation with suppliers and internal customers, spreadsheet organization, and market analysis. (Internship Program) Support for the procurement area, mainly in the Marketing & Events segment; financial negotiation with suppliers and internal customers, spreadsheet organization, and market analysis.

Marketing

• Mar 2011 - Oct 2012

Involvement in the main marketing and promotion actions of the Junior Enterprise, such as banner formulation and design. Participation in the formulation and management of two internationalization and commercial promotion projects for FIESP (2011/2012): DECONCIC II Project: Responsible for the cell on the Beijing Olympics; formulation of a market study to support the Rio de Janeiro Olympics. Abicab Project: Project on the internationalization of candy and sweet brands to Peru and Bolivia. Responsible for the marketing analysis and product marketing cell. Show less

English Teacher

• Jan 2012 - Jul 2012