Experience

Just a Little Data / Unlock Knowledge

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Analista de CRM/Planner Pleno

  • Oct 2022 - Present

  Planner, Innovation and Creative at Pernod Ricard. Analysis, consumer segmentation and building relationship journeys, focusing on performance, email marketing, social media, inbound Marketing and Branded Content. Survey of information, competitors, communication material, trends and innovations; Desktop search and field research; Layout and preparation of presentations for projects; Creation of communication briefings for Design and briefings for Consumer Insights; Analysis and… Show more Planner, Innovation and Creative at Pernod Ricard. Analysis, consumer segmentation and building relationship journeys, focusing on performance, email marketing, social media, inbound Marketing and Branded Content. Survey of information, competitors, communication material, trends and innovations; Desktop search and field research; Layout and preparation of presentations for projects; Creation of communication briefings for Design and briefings for Consumer Insights; Analysis and interpretation of data to generate insights; strategies; Data analysis for studies and optimizations; CRM planning and operation (segmentation, rules and automation flows); Support the development of campaign reports and dashboards; Working with Scrum and agile methodology. Tools: ClickUp Show less Planner, Innovation and Creative at Pernod Ricard. Analysis, consumer segmentation and building relationship journeys, focusing on performance, email marketing, social media, inbound Marketing and Branded Content. Survey of information, competitors, communication material, trends and innovations; Desktop search and field research; Layout and preparation of presentations for projects; Creation of communication briefings for Design and briefings for Consumer Insights; Analysis and… Show more Planner, Innovation and Creative at Pernod Ricard. Analysis, consumer segmentation and building relationship journeys, focusing on performance, email marketing, social media, inbound Marketing and Branded Content. Survey of information, competitors, communication material, trends and innovations; Desktop search and field research; Layout and preparation of presentations for projects; Creation of communication briefings for Design and briefings for Consumer Insights; Analysis and interpretation of data to generate insights; strategies; Data analysis for studies and optimizations; CRM planning and operation (segmentation, rules and automation flows); Support the development of campaign reports and dashboards; Working with Scrum and agile methodology. Tools: ClickUp Show less



Stellantis

• Netherlands
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Analista de CRM/Loyalty Pleno

  • Feb 2022 - Aug 2022

  Responsible for managing Fiat's relationship program, "Fiat Lovers". Briefing and monitoring of agency production, management of Fiat fan clubs, creation and measurement of projects for program members and non-members (boosts, memorable experiences, Lovers bonuses, etc.), Itaúcard partners frontline, organization of brand events and measurement of results for the period. Tools: Trello, Google drive, Data Studio. Responsible for managing Fiat's relationship program, "Fiat Lovers". Briefing and monitoring of agency production, management of Fiat fan clubs, creation and measurement of projects for program members and non-members (boosts, memorable experiences, Lovers bonuses, etc.), Itaúcard partners frontline, organization of brand events and measurement of results for the period. Tools: Trello, Google drive, Data Studio.



SBA Edge Brasil

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Analista de marketing

  • Jan 2021 - Feb 2022

  Responsible for the Marketing and Communications department. Social Selling Analysis, Outbound and Inbound Mkt, B2B Business, Market Research, Affiliate and Influencer Program, Strategic Planning of Projects and Campaigns, Brand Humanization, Scope and Project Creation, Brand Restructuring and Innovation, Events, Co-Marketing , Budget controller, Main contact with agency and suppliers. Tools: Ramper, Neoway, Wordpress, Dynamics CRM. Responsible for the Marketing and Communications department. Social Selling Analysis, Outbound and Inbound Mkt, B2B Business, Market Research, Affiliate and Influencer Program, Strategic Planning of Projects and Campaigns, Brand Humanization, Scope and Project Creation, Brand Restructuring and Innovation, Events, Co-Marketing , Budget controller, Main contact with agency and suppliers. Tools: Ramper, Neoway, Wordpress, Dynamics CRM.



UOL

• Brazil
• Software Development
• 700 & Above Employee

• Account Manager I

  • Aug 2020 - Nov 2020

  Negotiation/Publicity: Responsible for the beverage portfolio; Key Clients of the wallets: Ambev, Heineken, Diageo, Amstel, Coca-Cola and PEPSICO Creation and updating of dashboards, planning and prospection of media campaigns, content projects and events, monitoring and relationship with customers, trading desks and agencies, seeking to optimize results and generate new business opportunities, management, analysis and constant optimization of advertising campaigns. content, display… Show more Negotiation/Publicity: Responsible for the beverage portfolio; Key Clients of the wallets: Ambev, Heineken, Diageo, Amstel, Coca-Cola and PEPSICO Creation and updating of dashboards, planning and prospection of media campaigns, content projects and events, monitoring and relationship with customers, trading desks and agencies, seeking to optimize results and generate new business opportunities, management, analysis and constant optimization of advertising campaigns. content, display, video and native ads. Tools: Google Ad Manager, AppNexus, Google Analytics, UOL Ads. Show less Negotiation/Publicity: Responsible for the beverage portfolio; Key Clients of the wallets: Ambev, Heineken, Diageo, Amstel, Coca-Cola and PEPSICO Creation and updating of dashboards, planning and prospection of media campaigns, content projects and events, monitoring and relationship with customers, trading desks and agencies, seeking to optimize results and generate new business opportunities, management, analysis and constant optimization of advertising campaigns. content, display… Show more Negotiation/Publicity: Responsible for the beverage portfolio; Key Clients of the wallets: Ambev, Heineken, Diageo, Amstel, Coca-Cola and PEPSICO Creation and updating of dashboards, planning and prospection of media campaigns, content projects and events, monitoring and relationship with customers, trading desks and agencies, seeking to optimize results and generate new business opportunities, management, analysis and constant optimization of advertising campaigns. content, display, video and native ads. Tools: Google Ad Manager, AppNexus, Google Analytics, UOL Ads. Show less



Zettle by PayPal

• Sweden
• Financial Services
• 200 - 300 Employee

• Assistente de marketing

  • Jan 2019 - Nov 2019

  Creation and measurement of digital campaigns, A/B testing, paid traffic, Email Marketing, Strategic planning of Push and Pull campaigns, Capture and Sanitation of the customer base leads, Relationship with suppliers and partners, Events, Brand humanization, primary contact with the Swedish matrix. Tools: Salesforce, MailChimp, Jira.

• Assistente comercial

  • Jan 2018 - Dec 2018

  Service and Support to the Commercial Representative; Creation of Representatives records, updating dashboards, creating product training, incentive campaigns, sales funnel, prospecting leads, assistance in face-to-face events. Tools: Salesforce, Jira.

• Support Specialist

  • Aug 2016 - Jan 2018

  Customer Service and Support (Email, Phone, WhatsApp, Social Networks, Chat); Responsible for the FLS Brazil box; Assistant in the Risk and Fraud Prevention area; Tools: Salesforce, Jira.