UX/UI, Content, and Front-end dev

• Mar 2023 - Present

Growth Marketer

• Jan 2022 - Mar 2023

So far in this role, I have:- Built different Lead Journeys and co-created the material to be used (documents, landings and email campaigns)- Detected Prey use cases to start updating our Buyer Persona- Organized Prey uses and experience in value propositions to test in ads- Began defining AB tests using copywriting and heat maps- WIP: Building the commuinications campaign from a specific audience group of Prey users, where I have investigated said audience, designed the lead journeys and content for each step, centralized all available material in a Notion page, and managed the team for execution of everything needed. Show less

Sales Enablement & Content Specialist

• Dec 2020 - Mar 2022

This role was mostly part of a transition to what is my current role in Marketing. As part of the process, I also trained new members of the Sales team, and organized a manual for good practices in Sales and Support.I raised a reselling model oriented to MSP, which included:- Investigating our MSP users and prospects by interviews and past case records. I ran some interviews and searched for useful material to identify MSP's pain and needs, and kickstarted a design for a specialized MSP Prey Panel. - Co-wireframed an MSP landing site with our web designer, and wrote the copy for it.- I elaborated a Narrative Case Study of one of our MSP users, from the outline and leasing agreement to the final writing. The only thing I didn't do here was the final design.- Recorded a live Prey Demo, and also made the Demo Tours that you can see below. Show less

Sales Representative

• Aug 2015 - Dec 2020

• Prospecting and development of new inbound leads• KPI and quarterly sales strategy development• Development of the inbound sales funnel (Pipedrive CRM)• Reseller and partnership opportunity manager• Automation of sales engagement sequences (Outreach)• Planning and production of sales collateral documentation• Doing trial activations and live product demos for prospects• Manage account payments and contracts (Worldplay/Braintree/Chargebee)• User feedback and bug collection for product teamAmong the significant changes I made for Prey in this role, is the officialization of Sales Enablement documentation (I made the first ones and then began to just send the texts to our designer), and the establishment of our Reseller model and its requerements, rules and benefits. Show less

Customer Happiness Agent

• May 2015 - Aug 2015

• Point of contact for customers in English and Spanish• Support and technical troubleshooting with users and customers• User feedback gathering and prioritization for new feature development• Planning and production of product knowledge base

Video Editor

• May 2012 - Jan 2013

• Compositing and editing of informative videos • Sound-track and CGI editing • Creation of shooting scripts • Production of institutional and sales videos • Compositing and editing of informative videos • Sound-track and CGI editing • Creation of shooting scripts • Production of institutional and sales videos