Beatrix Trepess

Customer Retention Manager at Szallas.hu Zrt
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Contact Information
us****@****om
(386) 825-5501
Location
Budapest, Budapest, Hungary, HU
Languages
  • English Native or bilingual proficiency
  • Hungarian Native or bilingual proficiency
  • German Limited working proficiency
  • Italian Limited working proficiency
  • Spanish Elementary proficiency

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Bea 2017 márciusától 2017 júliusáig volt tagja 12 hetes gyakornoki tréning programunknak, ahol 40 óra online marketing elméleti oktatás mellett 80 óra szakmai gyakorlaton is részt vett. A képzés során megismerte az online marketing stratégia és eszköztár kapcsolatát a tartalom marketinggel, valamint az online tartalmak üzleti jelentőségét, helyét és súlyát. A gyakorlati idő alatt több területen is kipróbálta magát. Az elméleti oktatás alapján önállóan kis csoportban elkészített stratégia kivitelezése során több online eszközt is alkalma nyílt élesben kipróbálni. Például az alábbiakat is: - hírlevél írás, - meta leírás és címsor megfogalmazása, - infografika készítés, - blogcikk írás, - weboldal érkezési oldal megírása, - kulcsszavak kutatása és felhasználása a tartalomkészítés során, - facebook, instagram, pinterest posztok elkészítése, - üzleti Youtube csatorna tartalomkezelése, - online statisztikák értelmezése. Beával könnyű volt együtt dolgozni a feladatok során, nyitott, szolgalmas csapatjátékosnak bizonyult. A feladatokkal járó akadályokat jól vette, szinte alig kellett javítani a leadott anyagaiban. Szakmai tanácsok és az újabb tudásanyag beépítésével folyamatos javította munkája minőségét. Fogalmazása gördülékeny, rá tudtunk bízni angol nyelvű háttérkutatást igénylő feladatokat is. Valamint élesben részt vett egy mini online stratégia kivitelezésében, így megtapasztalta a feladatok tervezésének és megvalósításáank ellentmondásait is. Blogunkban publikált cikkei: http://blog.punchprojects.com/2017/05/penge-megoldasok-digitalis-marketingben.html http://blog.punchprojects.com/2017/07/a-perszonalizalt-tartalommartketingrol.html http://blog.punchprojects.com/2017/07/tartalommarketing-koktelmenu.html VARGA NÓRA ONLINE MARKETING STRATÉGIAI TANÁCSADÓ PUNCH PROJECTS

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Credentials

  • German Language Certificate (B2 level)
    Goethe-Institut e.V.
    Jun, 2014
    - Nov, 2024
  • International English Language Certificate (C1 expert level)
    City & Guilds
    Feb, 2013
    - Nov, 2024
  • European Computer Driving Licence (ECDL)
    ECDL Foundation
    Jan, 2012
    - Nov, 2024
  • Google Adwords Video Advertising Certification
    Google
    Jul, 2017
    - Nov, 2024

Experience

  • Szallas.hu Zrt
    • Hungary
    • Travel Arrangements
    • 1 - 100 Employee
    • Customer Retention Manager
      • Jun 2022 - Present

      Szallas.hu is the biggest online travel agent and accommodation booking site in Hungary with 85% brand recognition, 10 million website visitors per year, 850 000+ yearly bookings, and 4.1 billion HUF yearly revenue. It is the flagship brand of Szallas Group, the largest regional player of the CEE region with 12 online travel products and more than 87 thousand bookable accommodation providor partners.Responsibilities:🔹 managing Szallas.hu's email marketing strategy in a team of 2,🔹 researching the new group level Loyalty Platform,🔹 creating the brand's Design System in cooperation with the UX team,🔹 taking part in planning integrated and omni-channel marketing campaigns. Show less

    • Social Media, PR & Online Marketing Manager
      • Dec 2019 - Jun 2022

      Responsibilities: strengthening emotional bond with our customers, sparking conversation and generating traffic via engaging social media & PR activities. As part of the marketing team, I also take part in creating integrated brand campaign strategies.Achievements:🔸 Chosen as "Employee of the Year" in 2020🔸 Earned viral media hype in the "Swedish meatball" topic by being the first "third-party" brand to comment under Lidl's iconic post (Jan 2020)🔸 Won 1st prize @ national Young Cannes Lions competition in Young Marketer category in 2020, therefore represented Hungary at Cannes Lions International Festival of Creativity in 2021🔸 Shortlisted (top 7) Young Marketer at Cannes in 2021🔸 Launched branded TikTok channel in Feb (2022), reaching over 1 million monthly views by May and 15k followers by July with winning content strategy Show less

  • M7 Tabak Nagykanizsa
    • Hungary
    • Retail
    • Social Media Marketing Expert
      • May 2014 - Dec 2021

      M7 Tabak is a small family business dedicated to creating a family-friendly space in the lovely town of Nagykanizsa, Hungary. Other than serving coffee and drinks, and selling tobacco products, we offer quality entertainment with a 9D VR movie system, a fun terrace with table footie and a safe garden with a bouncy castle for our smallest visitors. Responsibilities: 🔹 creating and managing Facebook & Instagram content to build awareness and engagement 🔹 answering customer messages, reviews, and comments 🔹 launching and targeting Facebook and Google ad campaigns, managing online strategy 🔹 developing website and blog for the business 🔹 organising special events Accomplishments: 🔸 Won special prize "Üzlet a közösségépítésért" (Business for the Community) on "Az Év Boltja" (Shop of the Year) competition in 2019 🔸 Shortlisted on "Az Év Boltja" (Shop of the Year) competition in tobacco shop category in 2018 Show less

  • Self Employed
    • United States
    • 700 & Above Employee
    • Freelance Marketing Consultant
      • Feb 2019 - Oct 2020

      I am always open to support projects that bring a brighter, more sustainable future. I dedicate my time and marketing experience to clients who believe in similar values as myself, to help them grow and reach their goals. These projects involve marketing strategy, planning, and execution mainly on digital marketing channels. Depending on the project, some campaigns run on offline channels too or involve PR. Major projects: 🔸 Freelancer Festival Budapest: social media management (Jan-Apr 2019) 🔸 Hoppácska Restaurant: digital marketing (May 2019 - Mar 2020) 🔸 "Együtt könnyebb" Női Egészségért Alapítvány: Instagram strategy and content creation (Jun-Sep 2021) Smaller projects: 🔸 BrainBar Budapest: social media management as a volunteer (May 2019) 🔸 Beyond Visual: B2B marketing consultation (Jan-Feb 2020) Show less

  • COMNICA
    • Hungary
    • Telecommunications
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2019 - Nov 2019

      Comnica delivers internet-based communication services and contact center solutions. The company is active in 40+ countries connecting 100+ local and international networks. Responsibilities: 🔹 generating leads and supporting sales funnels with paid Facebook, LinkedIn & Google campaigns 🔹 strategically strengthening the brand's online presence by creating content for social media & blog 🔹 designing B2B sales content: articles, brochures, flyers, whitepapers etc. 🔹 redesigning marketing performance reports based on Google Analytics data 🔹 coordinating SEO and PPC agency, implementing SEO improvements on website 🔹 taking part in market research, PR, event marketing, and product launch campaigns Show less

  • CodeBerry Programming School
    • Hungary
    • Education Administration Programs
    • 1 - 100 Employee
    • English Hungarian Translator
      • Jul 2017 - Mar 2019

      CodeBerry is an online programming school, founded by some awesome guys in Budapest, Hungary. After succeeding on the Hungarian market, the next step was going international. Here's where I came in: I translated articles and course material to and from English. Enroll in some of the courses to see my work or follow the blog linked below for engaging insights on programming and entrepreneurship! CodeBerry is an online programming school, founded by some awesome guys in Budapest, Hungary. After succeeding on the Hungarian market, the next step was going international. Here's where I came in: I translated articles and course material to and from English. Enroll in some of the courses to see my work or follow the blog linked below for engaging insights on programming and entrepreneurship!

  • Person
    • Hungary
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior Social Media Manager
      • May 2018 - Jan 2019

      Created engaging social media content and strategy to tell stories of fantastic brands like 3M, Coca-Cola, HB Reavis, Bátor Tábor, PaintCocktail and more.Main tasks:🔹Creating social media campaign strategy and creative concepts🔹Copywriting SM content optimised for target groups, goals, platforms, and SEO🔹Editing and localising visuals🔹Account management🔹Coordinating PPC team🔹Analysing and reporting KPIs🔹Following and identifying industry trendsTools: HeyOrca, Zoomsphere, Spredfast, MailChimp, Facebook Business Manager, Google Ads and Analytics, LinkedIn Marketing Solutions, Instagram, Snapchat, Adobe Photoshop, iMovie, Wordpress, Podio, TimeCamp Show less

    • PR Intern
      • Jan 2018 - May 2018

      Told stories of fantastic brands like 3M, Budapest Airport, Škoda, Coca-Cola, PaintCocktail, and more via words, visuals, events, and influencers.Responsibilities:🔹 Media monitoring and reporting for clients🔹 Copyrighting, proofreading, editing, and translating press releases and articles🔹 Follow-up calls with journalists and influencers to achieve more coverage🔹 Taking part in creative concept and strategy creation🔹 Managing acquisitions🔹 Keeping up to date with media contacts and industry trends🔹 Event organisation and management Show less

  • Punch Projects
    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Content Marketing Intern
      • Mar 2017 - Jul 2017

      Managed social media platforms such as Facebook, Instagram, Pinterest and Google+. Wrote articles for the Punch Projects blog (see some linked below). Conducted keyword research and wrote copy for websites and landing pages, dedicated to improving SEO results. Created engaging visual content with the help of Canva and other tools and programs. Managed social media platforms such as Facebook, Instagram, Pinterest and Google+. Wrote articles for the Punch Projects blog (see some linked below). Conducted keyword research and wrote copy for websites and landing pages, dedicated to improving SEO results. Created engaging visual content with the help of Canva and other tools and programs.

Education

  • Corvinus University of Budapest
    Bachelor's degree, Commerce and Marketing
    2015 - 2019
  • Farkas Ferenc Zene és Aranymetszés Művészeti Iskola
    Music
    2003 - 2015
  • Erdős Pál Matematikai Tehetséggondozó Iskola
    Mathematics
    2013 - 2013

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