Beatrice Pratellesi

Content Manager & Copywriter at Network Comunicazione
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Contact Information
us****@****om
(386) 825-5501
Location
Milan, Lombardy, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency
Skills

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Credentials

  • TOEFL iBT (score: 104)
    American Institute of Language Studies
    Oct, 2013
    - Nov, 2024

Experience

  • Network Comunicazione
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Content Manager & Copywriter
      • Jul 2021 - Present

      * B2B and B2C Brand Storytelling - Defining brands' content strategy and tone of voice to communicate values, mission and objectives. * Copywriting & Content Writing - Defining and implementing campaigns' creative concepts. Writing copy, feature articles, websites text, interviews, digital formats, social media editorial plans. * Research and Analysis: Assessing competitive arena, benchmark, target audiences, trends and users insights to drive strategy decisions. * Employer branding activities - Creating offline and online campaigns to engage employers and communicate company's key values and objectives. Show less

  • Mediaset
    • Italy
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Content Editor - Le Iene TV show
      • Jan 2018 - Jul 2021

      * Web Content Writing & Video Editing - Writing editorial contents for the tv shows’ website audience: news, video, interviews, features articles.* Social Media Management - Day by day communication activities on Social Media (tot. 7 mln followers on FB and IG).* New Formats Writing - Defining and writing new digital formats and branded content.* User insights analysis - Report writing using Webtrekk.

    • Social Media Management Internship
      • May 2017 - Dec 2017

      * Social Media Management for "Le Iene" Tv show's social media platforms (Fb, Ig, Tw).

  • Burson-Marsteller
    • United States
    • Public Relations and Communications Services
    • 500 - 600 Employee
    • PR & Communication Internship
      • Jan 2017 - Apr 2017

      * Developed analytical skills by designing and implementing communication strategies * Honed written and verbal communication skills by writing press releases and talking to the press * Developed analytical skills by designing and implementing communication strategies * Honed written and verbal communication skills by writing press releases and talking to the press

  • I Neuroni delle scelte
    • Press Office and Moderator
      • Jun 2016 - Nov 2016

      Workshop "I Neuroni delle scelte. I processi decisionali e la neuroeconomia", U.O. Neurology, Prato, Italy Workshop "I Neuroni delle scelte. I processi decisionali e la neuroeconomia", U.O. Neurology, Prato, Italy

  • I Neuroni delle Muse
    • Prato, Italia
    • Press Office
      • Jul 2015 - Nov 2015

      Workshop "I neuroni delle muse", U.O. Neurology, Prato, Italy Workshop "I neuroni delle muse", U.O. Neurology, Prato, Italy

Education

  • Università IULM
    Executive Master in Data Analysis for Marketing, Focus on Artificial Intelligence and Big Data for Marketing
    2022 - 2022
  • Università di Pisa
    Laurea Magistrale in Filosofia e Forme del Sapere, Philosophy
    2014 - 2016
  • Università di Pisa
    Laurea triennale in Filosofia, Philosophy
    2011 - 2014
  • Cardiff University / Prifysgol Caerdydd
    English, Communication &Philosophy
    2012 - 2013

Community

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