Brand Manager EMEA

• Mar 2022 - Present

Trade Marketing Manager

• Jun 2018 - Mar 2022

Assistant Brand Manager

• Jan 2017 - May 2018

Key Responsibilities: • Managing Calpol in Ireland with full brand responsibility (worth up to €11M): from media planning to activations, market performance, NPD; budget and P&L; • Responsible for Calprofen performance and re-launch in UK, including product optimisation, media and promotional planning; • Leading e-commerce for Calpol UK and developing the long-term strategy for the brand online; Key achievements: • Landed in full the media plan and pharmacy activations in Ireland for 2017. Thanks to a strong plan, Calpol has achieved 48% share in paediatric analgesics (+1.8pts vs YA); • Managed to launch Calpol sachets in Ireland (a $800K RSV opportunity): from business case creation to delivery to retailers in just 8 months (4 months ahead of scheduled timing) thanks to resilience and collaboration with cross-functional stakeholders; • Developed an online strategy (from search to sales) for Calpol UK based on the current performance and market research’s insights; • Shaped 2018 plans for Calprofen and Calpol in Ireland aligning ATL and BTL and collaborated with the medical team for new winning claims and creatives. Show less

Assistant brand manager

• Jan 2016 - Dec 2016

Key Responsibilities:• Managing part of the wet infant portfolio (jars, trays, pots, juices) worth £18M and being responsible for the segments performance and their P&L• Project leader of innovation projects and range rationalisation projects across the portfolio• Developing and executing ATL and BTL activities for Heinz Baby Food within budgetKey Achievements:• Planned and executed in full the shopper marketing plans for H2 2016 across the major Mults that increased brand visibility and positively impacted brand sales• Successfully transferred the Heinz Baby Club activities onto a newly launched Facebook page (Heinz Baby UK); over-achieved engagement rate benchmark with 63%• Successfully led a Hooklogic campaign for the Heinz Baby brand which led to +700% ROAS• Kicked off and leading an innovation project to reformulate 30+ skus Show less

Category Manager

• Apr 2015 - Jan 2016

Key Responsibilities:• Delivering category growth and incremental sales for Heinz through development of shopper focused partnerships, using insights (channel, customer, shopper, consumer, mission) to develop & customise category strategies through range and space, promotions, formats, shopper marketing and retail execution• Recommendations on range (including NPD and donor sku), fixture and promotions for Sainsbury's and Waitrose.• Support Category development by implementing the vision and the category value drivers (biggest focus on sauces and sides & easy meals)Key Achievements:• Driven the listing of NPD “duo pots” in Waitrose • Driven the listing of mayonnaise NPD in Sainsbury’s which has led to increased Heinz share of visible space (+20%) and the development of a shopper focused fixture Show less

Marketing Insights

• Jul 2014 - Apr 2015

Key Responsibilities: • Management of all the research steps both for quantitative and qualitative analysis. • Interpretation and creation of market research briefs, according to the needs and the objectives of the clients. • Set up and follow up of an online panel made of loyalty card owners for ongoing tracking and ad-hoc analysis. • Test on advertisements both above and below the line, before and post the release; product tests (labels, new product lines, new packaging…); brand and departments monitoring. Key Achievements: • Developed research for Carrefour re-branding • Set up various qualitative research for the private label (Baby, wine) Show less

Assistant Category Manager

• Dec 2013 - May 2014

During my internship I was responsible for assortment and sales analysis for the category; product selection; promotion and wider marketing activities (POS and leaflets). During my internship I was responsible for assortment and sales analysis for the category; product selection; promotion and wider marketing activities (POS and leaflets).

Assistant Marketing Manager

• Mar 2013 - May 2013

During my internship I created and organised marketing collaterals (CRM, promotions etc) and assisted the Regional Marketing Director with PR and the organization of events. During my internship I created and organised marketing collaterals (CRM, promotions etc) and assisted the Regional Marketing Director with PR and the organization of events.