Beatrice Boue
Brand Advisory Board at World Media Group- Claim this Profile
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English Native or bilingual proficiency
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French Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Marie HUGUENET
Beatrice has been leading the Rolex global media account at our media agency Mindshare. We worked together around markets coordination topics, from briefing to reporting and team trainings. Beatrice has helped me to coordinate markets initiatives & campaigns in a consistent way, while demonstrating the ability to develop, grow and extend a meaningful client relationship. Beyond a multichannel marketing experience, analytical skills and attention to detail, Beatrice has always been working for the benefit of the brand AND the network of agencies: she is a true client partner, strategic thinker and someone who holds herself accountable. She is not afraid of having the
Rosie Laurence
I have been lucky enough to know Bea both professionally and personally for almost 15 years. She is that rare gem - a truly inspirational and strategic leader. She can effortlessly transform teams, making them high performing and efficient, and her impact on clients business is profound, bringing her deep digital and media knowledge to bear to drive fundamental change.
Marie HUGUENET
Beatrice has been leading the Rolex global media account at our media agency Mindshare. We worked together around markets coordination topics, from briefing to reporting and team trainings. Beatrice has helped me to coordinate markets initiatives & campaigns in a consistent way, while demonstrating the ability to develop, grow and extend a meaningful client relationship. Beyond a multichannel marketing experience, analytical skills and attention to detail, Beatrice has always been working for the benefit of the brand AND the network of agencies: she is a true client partner, strategic thinker and someone who holds herself accountable. She is not afraid of having the
Rosie Laurence
I have been lucky enough to know Bea both professionally and personally for almost 15 years. She is that rare gem - a truly inspirational and strategic leader. She can effortlessly transform teams, making them high performing and efficient, and her impact on clients business is profound, bringing her deep digital and media knowledge to bear to drive fundamental change.
Marie HUGUENET
Beatrice has been leading the Rolex global media account at our media agency Mindshare. We worked together around markets coordination topics, from briefing to reporting and team trainings. Beatrice has helped me to coordinate markets initiatives & campaigns in a consistent way, while demonstrating the ability to develop, grow and extend a meaningful client relationship. Beyond a multichannel marketing experience, analytical skills and attention to detail, Beatrice has always been working for the benefit of the brand AND the network of agencies: she is a true client partner, strategic thinker and someone who holds herself accountable. She is not afraid of having the
Rosie Laurence
I have been lucky enough to know Bea both professionally and personally for almost 15 years. She is that rare gem - a truly inspirational and strategic leader. She can effortlessly transform teams, making them high performing and efficient, and her impact on clients business is profound, bringing her deep digital and media knowledge to bear to drive fundamental change.
Marie HUGUENET
Beatrice has been leading the Rolex global media account at our media agency Mindshare. We worked together around markets coordination topics, from briefing to reporting and team trainings. Beatrice has helped me to coordinate markets initiatives & campaigns in a consistent way, while demonstrating the ability to develop, grow and extend a meaningful client relationship. Beyond a multichannel marketing experience, analytical skills and attention to detail, Beatrice has always been working for the benefit of the brand AND the network of agencies: she is a true client partner, strategic thinker and someone who holds herself accountable. She is not afraid of having the
Rosie Laurence
I have been lucky enough to know Bea both professionally and personally for almost 15 years. She is that rare gem - a truly inspirational and strategic leader. She can effortlessly transform teams, making them high performing and efficient, and her impact on clients business is profound, bringing her deep digital and media knowledge to bear to drive fundamental change.
Credentials
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100% Programmatic - Level 2 Advanced
Havas UniversityAug, 2017- Nov, 2024 -
100% Programmatic - Level 1 The Fundamentals
Havas UniversityDec, 2016- Nov, 2024
Experience
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World Media Group
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Brand Advisory Board
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Nov 2022 - Present
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De Beers Group
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United Kingdom
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Global Head of Media
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Apr 2022 - Present
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Zenith
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United Kingdom
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Advertising Services
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700 & Above Employee
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Global Business Director
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Oct 2020 - Apr 2022
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Mindshare
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United Kingdom
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Advertising Services
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700 & Above Employee
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Partner
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Mar 2018 - Apr 2020
• Rolex Global Media lead, oversaw international media planning and buying team, led central media governance, and shaped client content partnership agenda and digital offering. • Implemented innovative strategies that developed campaigns and optimised the end-to-end digital process as well as media and tech partners. • Optimised client satisfaction, operational efficiency and team performance through new ways of working and encouraging colleagues to use initiative and take ownership of tasks. Show less
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Arena Media UK
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Managing Partner
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Sep 2013 - Feb 2018
• Directed UK accounts across all digital performance platforms and brand-led multimedia advertisers. Achieved full client service satisfaction. • Spearheaded Arena’s “agency of change for growth” strategy and embedded the creativity and digital growth culture within the Arena team. • Led team that activated a Eurostar content campaign that won Brand Republic Digital Award and Travel Marketing Award for Best Use of Social. • Directed UK accounts across all digital performance platforms and brand-led multimedia advertisers. Achieved full client service satisfaction. • Spearheaded Arena’s “agency of change for growth” strategy and embedded the creativity and digital growth culture within the Arena team. • Led team that activated a Eurostar content campaign that won Brand Republic Digital Award and Travel Marketing Award for Best Use of Social.
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MEC UK
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London, United Kingdom
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Business Director
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Jan 2006 - Aug 2013
Played a lead role in delivering against MEC’s shared vision to be clients’ most trusted business partner. Enhanced quality of work and profitability across a £MM client portfolio that encompassed Pharma, Retail, F&B and FMCG. Headed the Danone Activia account, taking it from a niche challenger brand to become leader in an especially competitive market in just three years. In 2012 the results were incremental sales of £58.6 million, a net profit of £3.6 million and an ROI of 23%. Won an IPA Silver Effectiveness Award for Danone Activia in 2008 and again 2012. Show less
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Carat
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United Kingdom
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Advertising Services
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700 & Above Employee
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International Strategy
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Jul 2004 - Nov 2005
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OMD UK
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Media Manager
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Feb 2000 - Jul 2004
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Education
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1993 - 1998
Université Toulouse 1 Capitole
Maitrise, Droit des affaires -
1998 - 1999
Bournemouth University
MA, Marketing Communications -
1997 - 1998
Cardiff University / Prifysgol Caerdydd
ERASMUS Law Diploma, Law
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