Beáta Fajkusz
Co-Founder at Amaze 360- Claim this Profile
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Hungarian Native or bilingual proficiency
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English Full professional proficiency
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Dutch Limited working proficiency
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Bio
Experience
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Amaze 360
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Netherlands
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Software Development
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1 - 100 Employee
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Co-Founder
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Feb 2021 - Present
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Amaze VR
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Netherlands
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Entertainment
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1 - 100 Employee
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Co-Founder
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Aug 2018 - Present
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Lekker Hungary Ltd.
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Food & Beverages
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Co-Founder
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Oct 2015 - Present
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Amaze Escape Events
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Netherlands
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Events Services
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Owner, Marketing Coordinator, Business Developer
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Jul 2013 - Present
- Reviewed and adapted online marketing strategy: determined Facebook strategy, researched online advertisement opportunities and partners, managed Direct-Mail database and campaign - Reviewed and adapted offline marketing strategy: determined ATL materials ‘s strategy and explored forward partnerships - Responsible for SEO and Facebook page analysis - Reviewed marketing materials and creative content - Responsible for determining pricing and discount strategy - Supported event management, controlling and organizing team buildings and games - Managed webpage development: prepared contents, redesigned and edited the website - Helped designing and building the game (scenarios) Show less
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Sberbank Hungary
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Hungary
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Banking
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100 - 200 Employee
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Junior Product Marketing Manager
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Dec 2011 - Jun 2013
- Supported product introduction (premium-private mortgage loan, personal loan, fixed fx rate): prepared cost-benefit analyses, marketing materials, sales support materials and supported writing business cases - Coordinated direct-mail campaigns: segmented client portfolio, prepared and had DM letters designed, organized sending letters, monitored sales, analyzed campaign efficiency - Collaborated with marketing communication department and creative agency on marketing campaigns and creative materials (e.g.: flyers, posters, DM letters, online materials) - Prepared regular and ad hoc reports - Conducted competitor and market analysis on monthly basis - Responsible for regularly re-pricing the private lending products, assisted in determining the private loans’ pricing strategy - Supported “Rebranding project”: prepared product catalogue about all of the private lending products, prepared analysis, reports and descriptions about the private lending business unit - Supported the webpage development project, managed private lending product contents - Supported official enquiries requests: collected information from other departments or the branch network, prepared reports, collected data Show less
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Marketing Trainee
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Dec 2010 - Dec 2011
- Supported telesales campaign management: segmented the customer base, analyzed campaign efficiency on daily basis - Created and reviewed campaign materials - Conducted competitor analysis: updated the competitor analysis documents on daily basis - Supported telesales campaign management: segmented the customer base, analyzed campaign efficiency on daily basis - Created and reviewed campaign materials - Conducted competitor analysis: updated the competitor analysis documents on daily basis
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atman marketing
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Hungary
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Advertising Services
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1 - 100 Employee
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Marketing Trainee
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May 2010 - Dec 2010
- Assisted in marketing strategy consulting: researched and prepared marketing materials - Supported website development and PR projects - Handled ad hoc and regular administrative tasks - Assisted in marketing strategy consulting: researched and prepared marketing materials - Supported website development and PR projects - Handled ad hoc and regular administrative tasks
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Invitel
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Hungary
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Telecommunications
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100 - 200 Employee
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Marketing Trainee
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May 2008 - Apr 2010
- Supported content management: responsible for Video on Demand (VoD) content on the system, built content management database - Collaborated on the customer retention and satisfaction project: contributed to product development with testing, created customer satisfaction questionnaire and analyzed questionnaire data - Assisted in product development: organized and coordinated approximately 100 household tests: segmented and contacted the potential testers, organized the service implementation, collected feedbacks and forwarded them to the responsible teams - Supported marketing communication: wrote monthly newsletters, reviewed marketing communication materials (e.g.: radio spots, billboards, flyers) and facilitated campaigns - Administrated VoD, testing and gift items database, HR materials Show less
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Education
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University of Pécs
Bachelor's degree, Political Science -
Budapest Corvinus University
Master's degree, Marketing -
Budapest Corvinus University
Bachelor's degree, Commerce and Marketing -
Révai Miklós Gimnázium
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Révai Miklós Gimnázium