Beáta Fajkusz

Co-Founder at Amaze 360
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Contact Information
us****@****om
(386) 825-5501
Location
The Hague, South Holland, Netherlands, NL
Languages
  • Hungarian Native or bilingual proficiency
  • English Full professional proficiency
  • Dutch Limited working proficiency

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Experience

    • Netherlands
    • Software Development
    • 1 - 100 Employee
    • Co-Founder
      • Feb 2021 - Present
    • Netherlands
    • Entertainment
    • 1 - 100 Employee
    • Co-Founder
      • Aug 2018 - Present
    • Food & Beverages
    • Co-Founder
      • Oct 2015 - Present
    • Netherlands
    • Events Services
    • Owner, Marketing Coordinator, Business Developer
      • Jul 2013 - Present

      - Reviewed and adapted online marketing strategy: determined Facebook strategy, researched online advertisement opportunities and partners, managed Direct-Mail database and campaign - Reviewed and adapted offline marketing strategy: determined ATL materials ‘s strategy and explored forward partnerships - Responsible for SEO and Facebook page analysis - Reviewed marketing materials and creative content - Responsible for determining pricing and discount strategy - Supported event management, controlling and organizing team buildings and games - Managed webpage development: prepared contents, redesigned and edited the website - Helped designing and building the game (scenarios) Show less

    • Hungary
    • Banking
    • 100 - 200 Employee
    • Junior Product Marketing Manager
      • Dec 2011 - Jun 2013

      - Supported product introduction (premium-private mortgage loan, personal loan, fixed fx rate): prepared cost-benefit analyses, marketing materials, sales support materials and supported writing business cases - Coordinated direct-mail campaigns: segmented client portfolio, prepared and had DM letters designed, organized sending letters, monitored sales, analyzed campaign efficiency - Collaborated with marketing communication department and creative agency on marketing campaigns and creative materials (e.g.: flyers, posters, DM letters, online materials) - Prepared regular and ad hoc reports - Conducted competitor and market analysis on monthly basis - Responsible for regularly re-pricing the private lending products, assisted in determining the private loans’ pricing strategy - Supported “Rebranding project”: prepared product catalogue about all of the private lending products, prepared analysis, reports and descriptions about the private lending business unit - Supported the webpage development project, managed private lending product contents - Supported official enquiries requests: collected information from other departments or the branch network, prepared reports, collected data Show less

    • Marketing Trainee
      • Dec 2010 - Dec 2011

      - Supported telesales campaign management: segmented the customer base, analyzed campaign efficiency on daily basis - Created and reviewed campaign materials - Conducted competitor analysis: updated the competitor analysis documents on daily basis - Supported telesales campaign management: segmented the customer base, analyzed campaign efficiency on daily basis - Created and reviewed campaign materials - Conducted competitor analysis: updated the competitor analysis documents on daily basis

    • Hungary
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Trainee
      • May 2010 - Dec 2010

      - Assisted in marketing strategy consulting: researched and prepared marketing materials - Supported website development and PR projects - Handled ad hoc and regular administrative tasks - Assisted in marketing strategy consulting: researched and prepared marketing materials - Supported website development and PR projects - Handled ad hoc and regular administrative tasks

    • Hungary
    • Telecommunications
    • 100 - 200 Employee
    • Marketing Trainee
      • May 2008 - Apr 2010

      - Supported content management: responsible for Video on Demand (VoD) content on the system, built content management database - Collaborated on the customer retention and satisfaction project: contributed to product development with testing, created customer satisfaction questionnaire and analyzed questionnaire data - Assisted in product development: organized and coordinated approximately 100 household tests: segmented and contacted the potential testers, organized the service implementation, collected feedbacks and forwarded them to the responsible teams - Supported marketing communication: wrote monthly newsletters, reviewed marketing communication materials (e.g.: radio spots, billboards, flyers) and facilitated campaigns - Administrated VoD, testing and gift items database, HR materials Show less

Education

  • University of Pécs
    Bachelor's degree, Political Science
    2012 - 2014
  • Budapest Corvinus University
    Master's degree, Marketing
    2010 - 2012
  • Budapest Corvinus University
    Bachelor's degree, Commerce and Marketing
    2006 - 2009
  • Révai Miklós Gimnázium
  • Révai Miklós Gimnázium

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