Beata Kuś
Senior Paid Search Specialist at eDreams ODIGEO- Claim this Profile
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English Full professional proficiency
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Polish Native or bilingual proficiency
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German Full professional proficiency
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Spanish Limited working proficiency
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Russian Elementary proficiency
Topline Score
Bio
Petter Larsen
Beata is an aspiring leader in digital. We worked on two projects together (Infringement and B2B) and Beata had the lead on both. She is a great project leader and communicator and both projects turned out successfully in her leadership!
Vera van der Wel
I worked together with Beata in the PPC team at Avis, where Beata managed many accounts in highly fluctuating markets. She is very good at multitasking, working on many projects at the same time, however always ready for something new or helping out others. She is very analytical and comes up with solutions quickly. Besides that, she is good with people, a real teamplayer. I like working with Beata because of her efficiency and open attitude, and definitely also because she is always fun to work with!
Petter Larsen
Beata is an aspiring leader in digital. We worked on two projects together (Infringement and B2B) and Beata had the lead on both. She is a great project leader and communicator and both projects turned out successfully in her leadership!
Vera van der Wel
I worked together with Beata in the PPC team at Avis, where Beata managed many accounts in highly fluctuating markets. She is very good at multitasking, working on many projects at the same time, however always ready for something new or helping out others. She is very analytical and comes up with solutions quickly. Besides that, she is good with people, a real teamplayer. I like working with Beata because of her efficiency and open attitude, and definitely also because she is always fun to work with!
Petter Larsen
Beata is an aspiring leader in digital. We worked on two projects together (Infringement and B2B) and Beata had the lead on both. She is a great project leader and communicator and both projects turned out successfully in her leadership!
Vera van der Wel
I worked together with Beata in the PPC team at Avis, where Beata managed many accounts in highly fluctuating markets. She is very good at multitasking, working on many projects at the same time, however always ready for something new or helping out others. She is very analytical and comes up with solutions quickly. Besides that, she is good with people, a real teamplayer. I like working with Beata because of her efficiency and open attitude, and definitely also because she is always fun to work with!
Petter Larsen
Beata is an aspiring leader in digital. We worked on two projects together (Infringement and B2B) and Beata had the lead on both. She is a great project leader and communicator and both projects turned out successfully in her leadership!
Vera van der Wel
I worked together with Beata in the PPC team at Avis, where Beata managed many accounts in highly fluctuating markets. She is very good at multitasking, working on many projects at the same time, however always ready for something new or helping out others. She is very analytical and comes up with solutions quickly. Besides that, she is good with people, a real teamplayer. I like working with Beata because of her efficiency and open attitude, and definitely also because she is always fun to work with!
Credentials
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Data Driven Strategic Thinking
SpringboardJul, 2022- Nov, 2024 -
Sustainable Development
International Business Management Institute (IBMI)May, 2022- Nov, 2024 -
Microsoft Advertising Certified Professional
MicrosoftNov, 2019- Nov, 2024 -
Google Ads Search Certification
Google AdsMar, 2023- Nov, 2024 -
Shopping Ads Certification
Google AdsApr, 2022- Nov, 2024 -
Search Ads 360
Google AdsFeb, 2022- Nov, 2024 -
Google Ads Display Certification
Google AdsMar, 2020- Nov, 2024 -
Kenshoo Search Certification
KenshooOct, 2019- Nov, 2024 -
Adthena Certification
AdthenaJul, 2018- Nov, 2024 -
DAF (Deutsch als Fremdsprache C1)
Volkshochschule Oldenburg -
Recruiting: Talent Aquisition and Hiring
Udemy -
Statistics for Data Science and Business Analysis
Udemy
Experience
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eDreams ODIGEO
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Spain
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Technology, Information and Internet
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700 & Above Employee
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Senior Paid Search Specialist
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Mar 2023 - Present
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HP
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Senior Paid Search Specialist
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Jan 2022 - Mar 2023
• Budgeting, forecasting, management of the PPC campaigns. • A/B Testing. • Communication, and relationship management with the multiple market stakeholders. • Budgeting, forecasting, management of the PPC campaigns. • A/B Testing. • Communication, and relationship management with the multiple market stakeholders.
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Avis Budget Group
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United States
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Travel Arrangements
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700 & Above Employee
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Senior Paid Search Specialist
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Jul 2021 - Jan 2022
• Reporting, forecasting, and communication with the upper-level management. • Reporting, forecasting, and communication with the upper-level management.
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Avis Budget Group
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United States
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Travel Arrangements
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700 & Above Employee
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Paid Search Specialist
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May 2018 - May 2020
• PPC strategy development for B2B and B2C accounts in various paid search channels. • Complete set up of new processes and accounts in different channels. • Management and optimization of multiple accounts in different languages. • Performance optimization. • A/B testing. • PPC strategy development for B2B and B2C accounts in various paid search channels. • Complete set up of new processes and accounts in different channels. • Management and optimization of multiple accounts in different languages. • Performance optimization. • A/B testing.
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Crealytics
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Germany
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Internet Publishing
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100 - 200 Employee
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Digital Marketing Specialist
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Dec 2015 - May 2018
• Maintenance and optimization of search and shopping accounts in Google and search accounts in Microsoft Ads. • Maintenance and optimization of search and shopping accounts in Google and search accounts in Microsoft Ads.
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FIT Reisen
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Germany
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing and Sales Trainee
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Jan 2015 - Oct 2015
• Content management and creation for the website www.spadreams.pl• Preparation and execution of newsletters and press releases.• SEO and SEM• Management of the social media community.• Communication with Polish, English, and German-speaking clients.
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Digital Marketing Intern
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Oct 2014 - Jan 2015
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CASAMUNDO GmbH
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Hamburg, Germany
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SEO Intern
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Apr 2014 - Sep 2014
• Onsite and Offsite optimization of the website. • Competitive analysis with the help of tools like Alexa and Google Analytics. • Onsite and Offsite optimization of the website. • Competitive analysis with the help of tools like Alexa and Google Analytics.
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Education
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2015 - 2018
Universität Passau
Master’s Degree, International Cultural and Business Studies -
2010 - 2014
Uniwersytet w Białymstoku
Bachelor's degree, International Economics -
2012 - 2013
Carl von Ossietzky Universität Oldenburg
Erasmus Exchange, Economics -
2009 - 2012
Uniwersytet w Białymstoku
Bachelor's degree, English Studies
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