Experience

IBM

• China
• Software Development
• 700 & Above Employee

• Global Advisor, Market Intelligence - High End Infrastructure

  • May 2010 - Present

  As a Market Development & Insights Professional, I have a unique role of acting as a consultant, strategist, researcher and data analyst. I have the ability to deeply understand client goals and deliver information, insight and recommendations to help the client achieve them. From advising on market expansion, client acquisition, and competitor displacement to recommending new ways to combat disruption, I provide a lens to markets that is integral to any data-driven strategy and direction.

• Market Development Advisor - Smarter Planet, Industries and Client Dynamics

  • Aug 2004 - May 2010

  Applied the ability to effectively learn, select and apply market intelligence methodologies to vet data sources and analyst reports, gather and analyze data, generate insights and visualize/present results, as well as to develop and conduct a hypothesis test.

• Market Data Strategist

  • Sep 1996 - Aug 2004

  Responsibilities included the deep analysis of data and then determining the best way to represent it visually to managers and stakeholders. Ensured quality assurance and process documentation and defined Key Performance Indicators (KPIs). Assessed and determined the success of marketing campaigns and tactics.

• Corporate Trainer

  • Mar 1993 - Aug 2004

  Developed, implemented and taught various corporate training topics from software usage to topics on data market strategy to employees, giving them the skills they need to succeed in their jobs.

• Telecenter Developer and Lead

  • Mar 1993 - Sep 1996

  Responsible for the set up and development of an inbound and outbound telecenter. Coordination of equipment set up, contracting telemarketing and managing contractor relationship, deveoping training materials and workshops to further the success of telecenter. Set up and analyze results of telemarketing projects.

• Telecenter Developer and Lead

  • Aug 1991 - Mar 1993

  Fostered the setup logistics of a telecenter. Developed training materials and workshops to further the success of local telecenter. Trained and supervised all telemarketers.