Account Director

• Apr 2021 - Present

Marketing Project Manager

• Jul 2019 - Mar 2021

Brand Manager

• Jan 2018 - Mar 2019

Ensured credible, consistent and transparent messaging across the business and its audiences including consumers, farmers and industry stakeholders.Key Responsibilities• Developed marketing and communications strategy to demonstrate transparency and build trust with consumer audiences• Supported consumer and health professional marketing plans across advertising channels, public relations and digital platforms• Synthesised insights from nutrition science, consumer behaviour and knowledge of the external nutrition environment to inform messaging and align with research, policy and regulatory work• Acted as media spokesperson for health and nutrition opportunities and emerging issues• Developed and implemented brand strategy and application across advertising, digital platforms, educational and technical materials and corporate publications. Show less

Consumer Marketing Project Manager

• Nov 2013 - Jan 2018

• Developed and implemented marketing plans targeting physically active Australians, sports professionals and fitness trainers with nutrition messages around weight loss, muscle mass and hydration, including the translation of scientific messages appropriate for audience• Managed partnerships with the Australian Institute of Sport (AIS) and Sports Dietitians Australia• Worked collaboratively with third party organisations to create co-branded nutrition content• Managed project timelines, budgets and evaluation Show less

Consumer Marketing Project Co-ordinator

• Feb 2013 - Nov 2013

• Implemented marketing plans targeting physically active Australians, sports professionals and fitness trainers with nutrition messages around weight loss, muscle mass and hydration, including the translation of scientific messages appropriate for audience

Nutrition Cadet

• Feb 2012 - Feb 2013

• Provided nutrition guidance on regulatory, policy, research and marketing and communications activities• Completed independent projects including white papers, scoping exercises and literature reviews