Experience

Optimum

• United States
• Telecommunications
• 1 - 100 Employee

• SVP Brand, Marketing & Media -- B2C, B2B & Mobile

  • May 2022 - Present

  New York City Metropolitan Area • Rebranded Suddenlink to Optimum, unifying one national brand, Optimum, and with a new brand promise “Get Closer, Go Farther.” The rebrand raised brand perceptions, prospect consideration, and delivered a 175% increase in media driven leads. Spearhead segment marketing strategy and plans, including local, sponsorship, and community initiatives driving increased growth in key markets. • Lead brand, marketing, and media strategy and activation. Drive brand awareness, engagement, and B2C… Show more • Rebranded Suddenlink to Optimum, unifying one national brand, Optimum, and with a new brand promise “Get Closer, Go Farther.” The rebrand raised brand perceptions, prospect consideration, and delivered a 175% increase in media driven leads. Spearhead segment marketing strategy and plans, including local, sponsorship, and community initiatives driving increased growth in key markets. • Lead brand, marketing, and media strategy and activation. Drive brand awareness, engagement, and B2C, B2B, and Mobile growth for the company through 360 integrated brand, marketing, and media activations. Steer a team of 75 professionals across disciplines. Effectively manage key agency partners of record across brand, marketing, and media.

• SVP Brand, Marketing & Media -- Consumer Services (B2C/Mobile)

  • Nov 2021 - May 2022

  New York City Metropolitan Area • Led brand, marketing, and media strategy and activation. Drive brand awareness, engagement, and B2C and Mobile (did not have B2B during this time period) growth for the company through 360 integrated brand, marketing, and media activations. Steer a team of 75 professionals across disciplines. Effectively manage key agency partners of record across brand, marketing, and media.



JPMorgan Chase & Co.

• United States
• Financial Services
• 700 & Above Employee

• Executive Director, Head of Brand Experience & Development, Private Bank

  • Nov 2018 - Nov 2021

  Greater New York City Area • Rebranded the Private Bank and launched first ever targeted acquisition marketing campaign driving over $100MM in net new revenue via thousands of new clients. Designed website innovation, with lead-gen content marketing initiative. Launched and grew the Private Bank’s first Instagram channel. • Led global brand marketing strategy and activation for the Private Bank. Drove brand awareness, engagement, and client growth for the firm through 360 integrated brand marketing and activations… Show more • Rebranded the Private Bank and launched first ever targeted acquisition marketing campaign driving over $100MM in net new revenue via thousands of new clients. Designed website innovation, with lead-gen content marketing initiative. Launched and grew the Private Bank’s first Instagram channel. • Led global brand marketing strategy and activation for the Private Bank. Drove brand awareness, engagement, and client growth for the firm through 360 integrated brand marketing and activations. Managed key components of brand with a team of five comprising brand strategy, experience, and development including content, media, research, and insights. Spearheaded annual budget of $30MM. Show less



Rémy Cointreau

• France
• Beverage Manufacturing
• 700 & Above Employee

• Brand Director Rémy Martin, The Americas

  • Apr 2016 - Nov 2018

  Greater New York City Area • Raised brand perceptions, increased pricing, and volume on the Remy Martin portfolio, launched new permanent SKU innovation “Tercet”, and sold-out limited editions in record time. Developed new music program with Live Nation, Big Sean, and DJ Mustard, deepening target audience engagement. • Led consumer marketing for Remy Martin. Drove brand awareness, engagement, loyalty, and growth for through 360 integrated brand marketing and communications. Managed all components of marketing with a… Show more • Raised brand perceptions, increased pricing, and volume on the Remy Martin portfolio, launched new permanent SKU innovation “Tercet”, and sold-out limited editions in record time. Developed new music program with Live Nation, Big Sean, and DJ Mustard, deepening target audience engagement. • Led consumer marketing for Remy Martin. Drove brand awareness, engagement, loyalty, and growth for through 360 integrated brand marketing and communications. Managed all components of marketing with a team of four including brand, media, content, e-commerce, CRM, loyalty, events, and PR. Show less



The Leading Hotels of the World

• United States
• Hospitality
• 200 - 300 Employee

• Senior Director, Global Brand Marketing

  • Dec 2012 - Apr 2016

  Greater New York City Area • Rebranded Leading Hotels launching new global brand platform, “Remarkably Uncommon.” Increased offer driven revenue by 23% and hotel engagement by 37% through innovating offer portfolio. • Responsible for all key global brand and marketing efforts, including consumer marketing strategy, creative, media, offers, and partnerships including with key financial services partners Amex, Mastercard, and Visa, with a team of seven. Refreshed B2B sales enablement strategy and toolkit.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Director, Strategic Marketing Initiatives, Amex Publishing

  • Jan 2012 - Dec 2012

  New York, New York • Doubled revenue from $4M to $8M through leading Amex Publishing’s strategic marketing and cross-brand business development with American Express key merchants, charge card, and travel partners.

• Senior Manager, Centurion "Black Card" Product Management

  • Aug 2009 - Jan 2012

  New York, NY • Spearheaded innovation, developing new partnerships with top global automotive brands such as Ferrari, Tesla, and Jaguar by launching Centurion Auto. Designed and launched Centurion Wine benefit with LVMH and other top wine and spirits brands. Grew cardmember spending by double digits in the automotive, wine, and spirits categories. Built and launched Ferragamo and DVF brand collaborations.

• Manager, Global Brand Management

  • Aug 2006 - Aug 2009

  New York, NY • Steered high-profile Amex global brand initiatives including co-brand partnerships, card design, identity, and naming. Led innovation projects, such as launching Amex’s first social media handles on Twitter, and recording and implementing Amex’s first audio brand identity, and airport lounge interior design.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Executive (P&G + International Olympic Committee)

  • Aug 2005 - Aug 2006

  New York, NY • Directed integrated marketing strategies and campaigns for Procter & Gamble’s oral care brands and the IOC. Executed strategy of general market advertising, including broadcast, print, online, out-of-home, mobile, and in-store campaigns. Managed production budget of $40MM. Led cross-agency status.



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Business Development Manager + Account Executive (GE + DaimlerChrysler)

  • May 2004 - May 2005

  Beijing, China • Fronted China business development efforts and led regional marketing for BBDO key global accounts DaimlerChrysler and GE. Launched the Chrysler 300C model in China selling out allocation in one quarter. Drove awareness growth and leads to Chrysler dealers through strategy and execution of marketing programs, events, and PR. Leveraged GE 2004 Olympics data to determine GE’s 2008 Olympics strategy, goals, and activation plans. Participated in local audience research and analysis.



Noble and Greenough School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Development Officer, Teacher, Coach and Community Service

  • Dec 2002 - May 2004

  Dedham, MA • Oversaw strategy and execution of the communications plan for a $100M fundraising campaign. Led Boston Marathon fund, doubling funds raised. Taught photo/film, coached squash, and led community service.



Rhode Island School of Design

• United States
• Higher Education
• 700 & Above Employee

• Museum Development & Curatorial Intern

  • Jan 2000 - Dec 2001

  Providence, Rhode Island • Worked during school as a RISD museum development function intern, and also supported the curatorial department on marque exhibition fundraising efforts, donor engagement/communications and event production.



Christie's

• United Kingdom
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Photography Department Intern

  • Jun 2001 - Aug 2001

  New York, New York • Summer Intern in the Christie's department of photography. Supported and was mentored by Bryce Wolkowitz (formerly of Christie's, now Director of www.brycewolkowitz.com gallery in NYC).



Harvard University

• United States
• Higher Education
• 700 & Above Employee

• Development Intern

  • Jan 2000 - Dec 2000

  Cambridge, Massachusetts • Worked in between going to school at Brown University and Hobart & William Smith Colleges as a Harvard University development function intern, supporting annual fundraising efforts, donor engagement/communications and event production.



Baltimore Orioles

• United States
• Spectator Sports
• 400 - 500 Employee

• Summer Photographer

  • Jun 2000 - Aug 2000

  Baltimore, Maryland • Selected from thousands of applicants to be one of two summer photographers. Supported and was mentored by legendary Sports Illustrated and long-time Baltimore Orioles team photographer, Jerry Wachter. Covered and photographed all home games on the field, in the dugout/stands, during pre-game ceremonies, at community/press events and for indivudual player press coverage.



Magnum Photos

• United States
• Photography
• 200 - 300 Employee

• Photography Intern

  • Jun 1999 - Aug 1999

  New York, New York • Summer intern at the iconic photography agency, founded by Henri Cartier-Bresson, Robert Capa, George Rodger and David Seymour. Worked as an assistant photo editor and digital archivist.