Experience

Valve+Meter Performance Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Strategist

  • Feb 2023 - Present

  Research, develop, and communicate strategic marketing plans to meet client goals. Lead and optimize marketing efforts for company and client campaigns, and collaborate with multifunctional teams to execute them. Align marketing efforts with overall business strategies.• Facilitate two to four discovery workshops and strategy deliveries per month. Primary contact for scheduling activities and coordination of deliverables.• Review performance results to ensure consistency with initial strategy proposals. Identify new opportunities for expansion of customer engagement.• Achieve a close rate in excess of 90% from strategy proposal to recurring client agreement. Show less

• Marketing Manager

  • Jun 2018 - Jan 2023

  Managed marketing campaigns for a rapidly growing full-service marketing agency. Performed competitive analyses for new client prospecting, measure and report on key performance indicators as identified in creative briefs, made recommendations for improvement and implemented refinements for superior results. • Channel lead for all client email marketing programs. Oversaw campaign strategy, design, implementation and metrics for 30 to 35 accounts, totaling more than 60,000 monthly sends. Reviewed ongoing results against annual budgets. Recommended and tested enhancements.• Coordinated integrated marketing programs across marketing operations departments, including design, content, pay per click (PPC), search engine optimization (SEO), social media, and direct mail. Proposed projects to maximize integrated multichannel reach.• Identified and leveraged data points for enhanced consumer segmentation and targeting. Refined customer personas to ensure consistent, focused messaging in marketing communications.• For year ended June 30, 2022, improved year-over-year opens by 159.3% and clicks by 108.0%. Period client revenue increased by 24.4% with average-ticket increase of 85%. Show less



Aubry Lane

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Marketing Director

  • Sep 2017 - Jun 2018

  Implemented and monitored marketing plans to drive growth in brand awareness and revenue for a retail consumer technology company. Developed strategy and content to increase engagement with target demographic groups. Reviewed analytics to determine success of digital advertising campaigns and effectiveness of SEO efforts, interpreted trends to improve reach. • Initiated strategic business plan for launch of a new product line. Oversaw introduction of current products into international markets in Mexico and Brazil. • Directed a diverse in-house marketing team of 10 to 15 social media specialists, content producers, graphic designers, and web and user experience (UX) developers. Led weekly creative meetings, assigned and tracked status of marketing project deliverables. • Redesigned ecommerce shopfront for advertising campaigns, seasonal promotions, and web hosting platform transition. Created and curated content for social media advertising. Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Marketing Strategy Consultant

  • Jun 2011 - Jun 2018

  Contributed marketing and management expertise to projects for a variety of small businesses, community organizations, and professional groups. Inspired organizations to work as quickly and efficiently as possible, with the greatest stakeholder satisfaction and at the lowest cost. • Pursued a self-designed course of independent study and readings in marketing and business management techniques and methods. Emphasized topics such as content, digital marketing, Google Analytics, SEO, and integrated marketing strategy for the hospitality sector. • Increased proficiency in budgeting, scheduling, and resource allocation management. Show less



Telamon

• France
• Real Estate
• 1 - 100 Employee

• Program Manager

  • Jan 2014 - Sep 2015

  Directed all aspects of the project management life cycle for multiple concurrent initiatives. Identified business needs and performance expectations to ensure the correct service response, recruited team members, and responded to unforeseen changes. Championed required modifications to related policies. • Accountable to more than 60 clients in 35 to 40 international locations for scheduling activities, coordination and routing of deliverables, escalating any issues, and collaborating with team members to identify new opportunities for expansion of customer engagement. • Increased channel resale program performance by more than 200% in FY2015. • Ensured that greater than 95% of projects were delivered within estimated time and budget parameters, and compliant to established business and functional processes. • Proposed creation of a project office to realize benefits from centralization of scalable business functions, and to share best practices across the organization. • Earned Award of Excellence from corporate sales team for “willingness and ability to learn and quickly adapt within a changing environment”. Show less