Experience

Biopet ltd

• Israel
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Chief Executive Officer

  • Feb 2022 - Present

• VP Marketing

  • Dec 2014 - Feb 2022

  Biopet Ltd., part of the Maabarot Products Group, is the oldest and leading company in Israel for the manufacturing and marketing of pet food and accessories. Biopet currently offers a quality selection of products for a full, healthy life for pets across 5 segments: nutrition, healthcare, grooming, training & behavior and travel & home collection.Among my responsibilities:- Building a marketing and sales strategy as a derivative of the company's business goals.- Leading strategic processes from inception right through to sales, with a scope of tens of millions of NIS per year.- Development of a digital strategy and its application in all channels: building B2B and B2C systems that interface with each other, data and CRM management, smart Store Locator, development and expansion of activities on social networks.- Liaising with international suppliers.- Development of new brands, products and categories.- Costing, pricing and budget management amounting to NIS 10 million.- Managing a team of 6 employees. Reporting to the company's board of directors. Show less

• Category Manager

  • Apr 2010 - Nov 2014

  Building a B2B and B2C strategy for the five leading brands in the company.Introduction of the "ACANA" international premium brand to the market and its transformation into the largest and leading brand in its category.Management of the company's innovation and development forum. Budget management, costing and pricing.



Biopet ltd

• Israel
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager

  • 2008 - 2009

  Building a differentiation strategy between the various markets in order to create value and profitability for retailers). Management of the leading dog brand "Bonzo". Expanding the brand’s product range while entering new and complementary categories. Building a differentiation strategy between the various markets in order to create value and profitability for retailers). Management of the leading dog brand "Bonzo". Expanding the brand’s product range while entering new and complementary categories.



Holmes Place International

• Portugal
• Wellness and Fitness Services
• 700 & Above Employee

• Nutritional Diet Club Coacher

  • Apr 2003 - Apr 2007

  Director of Development of Weight Loss Workshops for “The Holmes Place" chain: Building lecture outlines, training for new dietitians, managing the array of workshops across 3 clubs. Director of Development of Weight Loss Workshops for “The Holmes Place" chain: Building lecture outlines, training for new dietitians, managing the array of workshops across 3 clubs.



Materna Ltd.

• Israel

• Senior Medical Representative

  • Apr 2004 - Mar 2007

  Materna Industries manufactures and markets baby nutrition products in Israel and around the world. The company has been considered the market leader for the past 20 years. - Responsibility for contacting and liaising with doctors and nurses in the Sharon area as well as department heads in hospitals. - Dissemination of product literature, providing lectures, and creating collaborations with opinion leaders such as directors of nutritional services in hospitals and the directors of pre-term infant wards. Show less



Meshek Tzuriel

• Israel

• Cheif Nutritionalist

  • Jun 2002 - Apr 2004

  Development and marketing support for the company's soy products, including tutorials and lectures for professional nutritionist and for the broad public (with an emphasis on the health and environmental benefits of the products). Participation in the forums for the development of new soy products. Building trading plans with leading retailers. Support for the company's customer service. Development and marketing support for the company's soy products, including tutorials and lectures for professional nutritionist and for the broad public (with an emphasis on the health and environmental benefits of the products). Participation in the forums for the development of new soy products. Building trading plans with leading retailers. Support for the company's customer service.