Bat El Asulin

Chief Executive Officer at SunDo
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Contact Information
Location
Israel, IL
Languages
  • English Professional working proficiency
  • French Professional working proficiency
  • Hebrew Native or bilingual proficiency

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Bio

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Experience

    • Belgium
    • Health and Human Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • 2018 - Present

      SunDo is a platform that connects farmers and volunteers for meaningful and enjoyable farming assistance. With the SunDo app everyone can find the right activity at the right time and place. I lead a team of 9 people. We raised $2 million in 2018. Formed the company from an idea to a revenue generating operation. Hired the initial team to realize the vision and execute on the mission. Raised initial funding to enable scaled growth in the Israeli target market. Oversaw product development as well as market development. Continued expansion of the team and business towards making SunDo the gold standard in connecting farmers to available labor. Show less

    • Non-profit Organizations
    • 1 - 100 Employee
    • Deputy CEO
      • 2016 - 2018

      Responsible for the governmental money collection and recruit to the organization (~ 17M NIS) construction of the “Agriculture volunteering council” – leading and guiding the council which enfolds all the organizations which operate volunteers in agriculture. Establishing the basis for a start-up – daughter company of “Hashomer” organization. Responsible for the governmental money collection and recruit to the organization (~ 17M NIS) construction of the “Agriculture volunteering council” – leading and guiding the council which enfolds all the organizations which operate volunteers in agriculture. Establishing the basis for a start-up – daughter company of “Hashomer” organization.

    • Strategic manager Hadera and Netania
      • 2013 - 2016

      Establishment of a municipal strategic plan , in cooperation with municipal educational management team, creation of an interface with various managerial bodies in the city ( municipality CEO, economical company CEO, tourism company CEO, non-formal and leisure association CEO and more ) leading the team of trainers who instruct educational innovation in the schools while creating a common language , connecting and networking of teachers and head masters. Establishment of a municipal strategic plan , in cooperation with municipal educational management team, creation of an interface with various managerial bodies in the city ( municipality CEO, economical company CEO, tourism company CEO, non-formal and leisure association CEO and more ) leading the team of trainers who instruct educational innovation in the schools while creating a common language , connecting and networking of teachers and head masters.

    • Coordinator of the youth movements and volunteers at Hadera municipality
      • 2012 - 2013

      Outstanding achievements: 200% growth in youth movements. Establishment of a meaningful round table amongst all the youth movements, a forum which is still active and operates egalitarian and transparent division of budgets, requests and common proposals to the Mayor. Creation of communal activity at least twice a year by all youth movements’ representatives. Developing a unique seminar to all the youth movements’ guides: the seminar was designed by the graduate coordinators under my guidance, goals were strengthening of the ties of the various youth movements and learning from each other’s advantages and strengths. Mediating between the movements and other municipal organizations by creating communication platforms to deepen the connection between the schoolteachers’ and the guides by organizing common activities, agriculture farm, municipal library, various associations, welfare department etc .Development of encouragement and exposure platform for high school graduates, to the pre-military volunteering programs (from 0 to 70 graduates this year) establishing one big group out of all the city volunteers, allowing them to get municipal recognition thus participate in various fun experiences as well as helping the city increase its volunteers’ bank and commit them to municipal tasks. Show less

    • Israel
    • Armed Forces
    • 700 & Above Employee
    • Reserve force officer at the Home Front Command
      • 2002 - 2006

    • Physical Education Officer, Artillery Corps
      • 2000 - 2002

      Training both the commanding officers and fighting units, as well as training and commanding my team ofPE trainers

    • “Golany” Physical Education trainer
      • 1999 - 2000

      With excellence

Education

  • University of Haifa
    Bachelor of Arts - BA, Art Anthropology & Sociology

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