Bastien Retaud

PR & Guest Experience Manager at The Wild by Interni
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Paris Metropolitan Region, FR
Languages
  • Français Native or bilingual proficiency
  • English Full professional proficiency
  • Espagnol Limited working proficiency
  • Italien Elementary proficiency

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Experience

    • Greece
    • Hospitality
    • 1 - 100 Employee
    • PR & Guest Experience Manager
      • May 2022 - Present
    • France
    • Retail Luxury Goods and Jewelry
    • 100 - 200 Employee
    • Flagship Store Director
      • Apr 2020 - May 2022
    • Netherlands
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Directeur Flagship
      • Sep 2018 - Apr 2020

    • Directeur Adjoint Flagship
      • Feb 2016 - Sep 2018

    • United Kingdom
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Retail Operations
      • Apr 2015 - Jan 2016

       Helped the Retail Executives in the definition and roll-out of the retail performance strategy (Retail Best Practices, KPI monitoring, retail tools, skills to be developed...)  Contributed to the creation and implementation of action plans to achieve the sales target, to apply the VM and product assortments guidelines, to improve the daily life within the stores and to promote a customer care approach… in an appropriate and timely manner,  Participated in the implementation of new retail training modules (aimed at stimulating the sales force and increase the turnover)  Answered procedures and standards-related requests onsite and effectively communicated with the Retail Management, shop staff, and other Trinity personnel, cascading information as relevant Show less

    • France
    • Retail Apparel and Fashion
    • Head of Marketing and Sales
      • Aug 2014 - Dec 2014

       Reported to CEO and responsible for 6 people  Defined and implemented strategic and market plans  Managed the budget of the marketing & retail division  Built and developed successful business partnerships with buyers and key influencers to increase the products’ distribution and promotion.  Managed worldwide selective distribution, (retail and wholesale)  Drawn up the collection briefings  Established the sales forecasts and coached the sales force  Planned and organized promotional activities: from small local trade demonstrations to international shows Show less

    • France
    • Consumer Services
    • 300 - 400 Employee
    • Innovation & Product Marketing Manager
      • Mar 2014 - Aug 2014

       Designed marketing materials  Optimized John Paul’s relations with its clients  Conducted on-going analysis of market trends and participated in product developments  Conducted innovative projects on customer relationship management in white label  Implemented a new reporting solution and managed the creation of a datawarehouse  Participated in getting new markets and clients  Designed marketing materials  Optimized John Paul’s relations with its clients  Conducted on-going analysis of market trends and participated in product developments  Conducted innovative projects on customer relationship management in white label  Implemented a new reporting solution and managed the creation of a datawarehouse  Participated in getting new markets and clients

    • France
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Press and Public Relations Luxury Division
      • Jun 2013 - Oct 2013

       Anticipated consumer trends and developed creative communication strategies for consumer and luxury product campaigns.  Event production, public relations, press relations, BtoB and BtoC outreach: Includes fashion shows, store openings, brand launches, brand communication, product placement, sponsorships and retail promotions.  Anticipated consumer trends and developed creative communication strategies for consumer and luxury product campaigns.  Event production, public relations, press relations, BtoB and BtoC outreach: Includes fashion shows, store openings, brand launches, brand communication, product placement, sponsorships and retail promotions.

    • United States
    • Photography
    • 1 - 100 Employee
    • Assistant Project Manager & Event Coordinator
      • May 2012 - Sep 2012

       Artist management and representation / Photo shoots and fashion shows organization  Suppliers and service providers coordination  Planning and Budget preparation  On-site monitoring  Artist management and representation / Photo shoots and fashion shows organization  Suppliers and service providers coordination  Planning and Budget preparation  On-site monitoring

    • Junior Marketing Consultant
      • Sep 2011 - Apr 2012

       Conducted market research and introduced the company on the European market  Conducted market research and introduced the company on the European market

    • Marketing and Communication Assistant
      • Jun 2011 - Oct 2011

       Organized the Salon of Prêt-à-Porter (Ready to Wear) and fashion shows  Managed the client’s portfolio  Managed the Film production and photo shoots  Organized the Salon of Prêt-à-Porter (Ready to Wear) and fashion shows  Managed the client’s portfolio  Managed the Film production and photo shoots

    • Italy
    • Retail Luxury Goods and Jewelry
    • 500 - 600 Employee
    • Sales Executive
      • Jun 2011 - Jul 2011

       Achieved daily sales objectives  Improved customer loyalty  Contributed in product placement and maintained store inventory  Achieved daily sales objectives  Improved customer loyalty  Contributed in product placement and maintained store inventory

    • United States
    • Apparel & Fashion
    • 700 & Above Employee
    • Team Manager and Sales Counselor
      • Jun 2010 - Feb 2011

       Managed the trainees. In charge of their objectives / Team organization  Performed sales work and achieved daily objectives (€40K to €120K)  Developed strong commercial relationships with customers  Contributed in merchandising and maintained store inventory  Managed the trainees. In charge of their objectives / Team organization  Performed sales work and achieved daily objectives (€40K to €120K)  Developed strong commercial relationships with customers  Contributed in merchandising and maintained store inventory

    • France
    • International Trade and Development
    • 1 - 100 Employee
    • Customer Care Executive
      • 2009 - 2010

    • Front Office Manager
      • 2009 - 2009

Education

  • ISTEC École Supérieure de Commerce et Marketing
    Bac + 5, Master en Marketing International du Luxe
    2009 - 2014
  • San Francisco State University
    Exchange Program, International Marketing - Public Relations - Advertising - Communication
    2013 - 2013
  • ISB, International School of Business
    Exchange Program - Semester Abroad, International Business - Marketing - Accounting Management
    2010 - 2011

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