Experience

Cycling Innovation Accelerator (C.I.A.)

• Business Consulting and Services
• 1 - 100 Employee

• Advisory Board Member

  • Dec 2022 - Present



Boards & More Group

• Austria
• Retail
• 1 - 100 Employee

• SQlab - Head of Marketing (interim, until Nov.23)

  • Dec 2022 - Present

• SQlab - Director Global Business Development

  • Apr 2022 - Present



Bogbi AS

• Norway
• Transportation, Logistics, Supply Chain and Storage

• Advisory Board Member

  • Jan 2022 - Present



Messe Muenchen

• Germany
• Events Services
• 400 - 500 Employee

• Cycling & New Mobility Category Manager: IAA Mobility

  • May 2021 - Dec 2021

• Cycling Category Manager: IAA Mobility

  • Oct 2020 - May 2021

  Main contact for all bicycle related stakeholders.In charge of: offerings, pricing, brand communications, partnerships and sales.About IAA Mobility:The leading international B2B2C platform for future mobility: cars, bicycles, LEVs, public transport, ... the full mobility chain. It presents physical products and new digital worlds. It gathers start-ups and established groups and combines intelligent transport solutions with visionary thinking. To put it in a nutshell: The new IAA is everything that will shape tomorrow's mobility and make it an experience.

• Cycling & Snowsports Community Manager: OutDoor by ISPO & ISPO Munich

  • Nov 2018 - Oct 2020

  In charge of bicycle & snowsports related brands at ISPO (biggest sportsgoods trade fairs worldwide, plus digital business solutions like ispo.com news and ISPO Open Innovation platforms). About ISPO:We are accelerating the global evolution of sports. Brands, wholesale, retail and consumers benefit from our services.We are the biggest sports trade show organizer worldwide, but we grew out of it, to deliver an all year around B2B2C approach utilizing our digital business solutions.



Leatt

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Global Marketing Manager - Moto & Bike

  • Feb 2017 - Oct 2018

  MarCom strategy & play out, coordination of 54 markets.New pan-EU e-commerce approach (sales volume up by almost 50% in one year)Heavily involved in product & pricing strategy, cutting down SKUs and enlonging product cycles.

• Global Marketing Manager - Bike

  • Jul 2016 - Jan 2017



Alternative 138 GmbH

• Co-Founder

  • Mar 2015 - Dec 2017

  Merger of Alternative PR (est.2009) & 138 MarCom (est.2010) /// EU-partner of US-based TRUE Communications /// Agency shares sold end of 2017.MarCom consulting & Pan-EU distributor coordination in brand & product related communications.Main clients: Giro (USA/helmets), Dainese (ITA/protection gear), Marin (USA/bikes), Wahoo (USA/electronics) Merger of Alternative PR (est.2009) & 138 MarCom (est.2010) /// EU-partner of US-based TRUE Communications /// Agency shares sold end of 2017.MarCom consulting & Pan-EU distributor coordination in brand & product related communications.Main clients: Giro (USA/helmets), Dainese (ITA/protection gear), Marin (USA/bikes), Wahoo (USA/electronics)



Boards & More GmbH

• Int. Marketing Manager - ION Bike

  • Mar 2012 - Mar 2015

  Launch (late fall 2012) & establish ION - a former watersports-only brand - in 34 cycling markets (EU, US, Asia, Oceania).60% over innitial business plan numbers (revenue & number of doors) after 3 years.Established a new marketing controlling structure at ION, that was later adapted company-wide, across all Boards&More brands. Launch (late fall 2012) & establish ION - a former watersports-only brand - in 34 cycling markets (EU, US, Asia, Oceania).60% over innitial business plan numbers (revenue & number of doors) after 3 years.Established a new marketing controlling structure at ION, that was later adapted company-wide, across all Boards&More brands.



138 MarCom

• Advertising Services

• Marketing Communications Manager (self-employed)

  • Dec 2010 - Mar 2012

  Marketing consultant & communications manager: international PR, corporate communications, content marketing, media & sponsoring consultancy. Marketing consultant & communications manager: international PR, corporate communications, content marketing, media & sponsoring consultancy.



RASOULUTION

• Germany
• Advertising Services
• 1 - 100 Employee

• Int. Communications Manager

  • Jul 2007 - Nov 2010

  A cycling-focused marketing-agency, initially specializing on athlete & event management.First building, then running the int. communications department. Key account manager responsible for all com-plans and budgets. A cycling-focused marketing-agency, initially specializing on athlete & event management.First building, then running the int. communications department. Key account manager responsible for all com-plans and budgets.



A&B One Kommunikationsagentur GmbH

• Germany
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Assistant

  • 2004 - 2005

  3rd biggest PR agency in Germany at that time.First intern, then full time PR assistant, before going back to university to graduate.Clients: consumer electronics (Fujitsu, Logitech, Navman) & B2B SAAS (Business Objects) 3rd biggest PR agency in Germany at that time.First intern, then full time PR assistant, before going back to university to graduate.Clients: consumer electronics (Fujitsu, Logitech, Navman) & B2B SAAS (Business Objects)



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Cameraman & -assistant: documentary, action sports & music

  • 2000 - 2003

  /// TV-formats (camera assistant): Arte Reportage, Spiegel & Stern TV, Bloomberg, RTL News /// Moving images production (cameraman): TTR World Snowboard Tour, ITF (International Turntable Federation) Tour, several single sports events, DVD content for brands like Flow Snowboards or Atomic Ski/// First job between A-level & university. /// TV-formats (camera assistant): Arte Reportage, Spiegel & Stern TV, Bloomberg, RTL News /// Moving images production (cameraman): TTR World Snowboard Tour, ITF (International Turntable Federation) Tour, several single sports events, DVD content for brands like Flow Snowboards or Atomic Ski/// First job between A-level & university.



Boards Unlimited GmbH

• Team & Event Management Assistant

  • 1998 - 1999

• Pro Athlete

  • 1996 - 1997



Rückenwind

• Germany
• Automotive
• 1 - 100 Employee

• Bicycle Mechanic

  • 1995 - 1995