Bassel Khaled
Marketing Lead at Bayti Rahati- Claim this Profile
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Arabic Native or bilingual proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Fundamentals of Digital Marketing
GoogleFeb, 2021- Oct, 2024
Experience
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Bayti Rahati
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United Arab Emirates
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Consumer Services
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1 - 100 Employee
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Marketing Lead
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Nov 2022 - Present
Developed a complete marketing and sales strategy for selling home services in Dubai using content and advertising on Google, Instagram, Facebook, and Dubizzle. Generated over 45000 impressions, 5000 reach, and 400 leads with an advertising budget of less than 1000 AED. Made engaging photo and video content of the home services being executed as well as scheduled their release on Instagram. Sold over 233 home cleaning, painting, handyman, home automation, and home moving services amounting to over 60,000 AED. Built referral programs that generated thousands worth of sales. Maintained client relationships by gathering feedback, reviews, and giving gift items. Distributed flyers and business cards to potential business partners. Developed a database tracking all completed services for clients, client feedback, as well as an analysis of what the marketing expenditure yielded on every platform. Pitched service contracts and referral programs to influencers, furniture stores, real estate developers, and other potential partners.
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Golin
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United States
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Public Relations and Communications Services
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700 & Above Employee
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PR Account Executive
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Mar 2022 - Oct 2022
Wrote press releases and feature stories for companies in the Tech and Automotive industries. Developed coverage reports of the media. Produced influencer profile databases and presentations for campaign use. Aided in crisis management for a Tech client. Started building media relations with Tech publications. Produced media lists for various clients. Performed a media audit for a tech client. Created a briefing document for spokespeople at a major Tech store opening. Hosted interviews with influencers and developed feature stories. Translated press releases, features, and interviews from English to Arabic and vice versa. Monitored Tech related news every week across all the major Tech publications in the region and made content recommendations for clients.
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Designfort
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Food and Beverage Social Media Intern
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Oct 2021 - Jan 2022
Created and executed the main Chiki campaign video brief for the Liwa oasis car show. Directed written, photo, and video content for the co-working space Techarc’s Instagram and developed their strategy. Directed written, photo, and video content as well as influencer communications for Grand Beirut’s Ghaf tree campaign. Handled social media community management, influencer communications, and content generation for Roasters cafe. Assisted in the content creation and copywriting for Boomah the first owl cafe in the middle east. Produced content for Chalk a new platform for users to get one-on-one lessons from experts in any subject.
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Salem Group
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Lebanon
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Business Consulting and Services
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1 - 100 Employee
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Fashion Social Media Intern
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May 2021 - Jul 2021
Worked on the marketing strategy for NitchD, a platform whose goal is to become consumers’ one-stop shop to all of Lebanon’s online fashion brands and a hub for fashion advice, news, and events. Produced content on Instagram to promote fashion brands and convert customers to buy fashion pieces on Nitchd.com. Launched influencer marketing campaigns and content for various product pieces from NitchD’s fashion brands. Worked on the marketing strategy for NitchD, a platform whose goal is to become consumers’ one-stop shop to all of Lebanon’s online fashion brands and a hub for fashion advice, news, and events. Produced content on Instagram to promote fashion brands and convert customers to buy fashion pieces on Nitchd.com. Launched influencer marketing campaigns and content for various product pieces from NitchD’s fashion brands.
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Logistics Executive
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Jan 2020 - Jan 2021
Assisted in site management tasks such as submitting progress reports based on UN formats, preparing snag lists, and monitoring foremen to ensure item completion on schedule. Conducted cost analysis for individual tender items with company partners to price tenders and won contracts with the UNDP, UNHCR, INTERSOS. Maintained supplier database of the most competitively priced materials and ensured project supplies were stored properly on site. Assisted in site management tasks such as submitting progress reports based on UN formats, preparing snag lists, and monitoring foremen to ensure item completion on schedule. Conducted cost analysis for individual tender items with company partners to price tenders and won contracts with the UNDP, UNHCR, INTERSOS. Maintained supplier database of the most competitively priced materials and ensured project supplies were stored properly on site.
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MM&A | Hill+Knowlton Strategies
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Latvia
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Public Relations and Communications Services
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1 - 100 Employee
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Technology Social Media Intern
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Oct 2019 - Oct 2019
Performed social media community management for a variety of accounts and trained in influencer profile presentations. Translated documents from Arabic to English and vice versa. Performed social media community management for a variety of accounts and trained in influencer profile presentations. Translated documents from Arabic to English and vice versa.
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Education
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2016 - 2019
American University of Beirut
Bachelor of Business Administration (B.B.A.), Business marketing
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