Experience

Nayel & Bin Harmal Investment Co

• United Arab Emirates
• Investment Management
• 1 - 100 Employee

• Director Of Marketing

  • Apr 2014 - Present

  • Demonstrate expertise in originating, developing, and launching innovative annual marketing business strategies. • Conceptualize, coordinate, and implement promotional advertising details for utilization in mall sales driven, entertainments, and promotion drive activities. • Review, assess, and improve the mall’s overall corporate identity while ensuring media engagement is within budgeted expenditures. • Contribute extensively to all aspects of strategic planning in accordance with the overall business development goals. • Conduct extensive statistical study and analysis in order to heighten knowledge regarding consumer behaviors. • Support executive management in implementing strategic decisions related to brands, tenant mix, and budget spending. • Create and sustain superior standards for mall displays as well as promotional, tenant kiosks, and interior and exterior displays. • Liaise with the marketing team, media, production, PR teams, and suppliers to ensure effective and efficient delivery of marketing campaigns.



Millene Trading

• Retail

• RETAIL BUSINESS MANAGER - SOURCING AND BUYING

  • Feb 2011 - Apr 2014

  • Employed control and authorization of overall daily retail activities with the goal of sourcing and procuring products that delivered the best value to the corporation. • Obtained, reviewed, and evaluated offers from various suppliers, local vendors, and retail competition. • Ascertained and eliminated barriers to new products entering the market as well as current key products. • Governed all activities related to eCommerce , private-sale, and direct-sale sourcing of products for online sales. • Formed and strengthened relationships with key suppliers in order to acquire the highest quality products at the best price.



Al Baraka Mall

• Jordan
• Leasing Real Estate

• GENERAL MANAGER Retail & Mall

  • Aug 2010 - Aug 2011

  • Navigated complex contract negotiations in regards to department store buying efforts. • Provided tactical leadership regarding store and specialty leasing as well as mall operational issues. • Presided over budgeting and monthly financial analysis while delivering reports to board members. • Carried out effective public relations initiatives. • Navigated complex contract negotiations in regards to department store buying efforts. • Provided tactical leadership regarding store and specialty leasing as well as mall operational issues. • Presided over budgeting and monthly financial analysis while delivering reports to board members. • Carried out effective public relations initiatives.



NESK Group of Trading Projects

• Retail
• 100 - 200 Employee

• EXECUTIVE - RETAIL COUNTRY MANAGER

  • Jun 2002 - Nov 2009

  Responsible of all aspects of the company retail operation.Provides leadership, direction and coordination to Brands/store Managers, HR, Accounting, IT and logistics functions to ensure achieving best team performance.Keep a close eye on a company's finances, monitor expenses coming up with new ways to generate income.Plan annual budgets, targets and readjust if needed.Attending Fairs to expand the company’s operation and searching for new business opportunities.Store Openings arrangements and follow up.Franchise agreements negotiations and coordinate the best implementation of each brand policies and procedures.Continues evaluation of overall operation and each brand/branch performance and renegotiate better deals with the suppliers if needed.P/L responsibilityAttending buying showrooms and plan purchasing budgets accordingly.Malls Negotiations for bet locations and deals.Follow up system procedures to ensure achieving best team performance.Working on growing the business profitably, increasing turnover and reaching the approved targets.Monitoring stock levels and making key decisions about stock controlNegotiate commercial terms (Gross Margin, Deliveries, discounts, stock...)Working towards an increased market share by exploiting opportunities and maximize profitability.

• Commercial Manager - Retail

  • Feb 2001 - Jun 2002



AFZA Trading

• Amman - Jordan

• Commercial Officer

  • Mar 2000 - Jan 2001



El-Zay Ready Wear Manufacturing

• Apparel & Fashion
• 1 - 100 Employee

• Purchasing & Logistics Assistant

  • Jan 1999 - Feb 2000

• Planning Manager Assistant

  • Oct 1994 - Dec 1998