Experience

Phoenicia Group

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Area Sales Representative

  • Dec 2009 - Present



QualPro Limited: AL ALALI

• 1 - 100 Employee

• Area Sales Manager

  • 2007 - Aug 2009

  Qualpro Distribution is the distributors of the Al Alali in UAE. Al Alali is one of the leading companies in the food industry across the Middle-East. Job Responsibilities: Managing and directing the sales team. To ensure that the maximum numbers of SKU’s are available for sales at all the time. To achieve the volume and line sales targets that are set by company. Participate in the development of new products to meet the market needs. Responsible for the administration and field supervision of all principal’s promotional and activities. Budget and spend controlling. To be responsible for the development, implementation and checking of all promotional plans and strategies for our existing and new products. Ability to do sales & market analysis, find the weakness and strength of market through analysis.; Trade Marketing Executive Responsibility: AGENCIES AND TRADING - ABU DHABI Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives market characteristics and cost effectiveness. Develop pricing strategies, balancing company objectives and customer satisfaction. Formulate direct and coordinate marketing activities, policies to promote products, sales and export plans. Negotiate contracts with vendors and develop distribution strategies. Conduct business intelligence and market research to understand and assess customer needs. Potential / trend of new and existing markets perform competition analysis. Use sales forecasting and strategic planning to ensure the sale and Show less



Al Seer

• United Arab Emirates
• Manufacturing
• 700 & Above Employee

• Merchandiser Supervisor / Trade Marketing Executive

  • Jan 2004 - Jan 2007

  Al Seer (Agencies & Trading Co.) is an experienced provider of a professional end-to-end distribution service for International Brand such as : RB, Kraft, Colgate, Kimberly Clark and Nestle. Responsible for the supervision, training and development of the Merchandisers. To maintain and develop good relationships with all customers. To control all Point of Sales Materials. Preparing marketing reports, competitor activity analysis and principle briefings. Al Seer (Agencies & Trading Co.) is an experienced provider of a professional end-to-end distribution service for International Brand such as : RB, Kraft, Colgate, Kimberly Clark and Nestle. Responsible for the supervision, training and development of the Merchandisers. To maintain and develop good relationships with all customers. To control all Point of Sales Materials. Preparing marketing reports, competitor activity analysis and principle briefings.



Spinneys Abu Dhabi L.L.C

• United Arab Emirates
• Food and Beverage Services
• 100 - 200 Employee

• Sales Territory Executive

  • Jan 2000 - Jan 2004

  Job Responsibilities:Works as a Territory Executive and Sales Representative to sell Nestle product line.To ensure that the maximum numbers of SKU’s are available for sales at all the time.To make sure that these products are merchandised to achieve the maximum impact on shelf with the highest number of facing possible.To report regularly on all competitors activities, consumer promotion and any other market information requested.Maintain a high standard of both personal appearance and sales materials at all the times.To achieve the volume and line sales targets that are set by managers. Show less

• Merchandiser

  • Jan 1998 - Jan 2000

  To ensure that our products are Visible, Available, Clean, Attractive and Convenient.To make sure that the right Point of sales Materials are used in the place and right time.