Basma Serag

Senior Communications Director at Blue Communications Network
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Contact Information
us****@****om
(386) 825-5501
Location
EG
Languages
  • Arabic -
  • English -
  • French -

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Experience

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Senior Communications Director
      • Jul 2022 - Present

    • Egypt
    • Advertising Services
    • 1 - 100 Employee
    • Senior Events Manager
      • Oct 2020 - Aug 2022

      Co- Manage and supervise events team to develop client proposals and implement event activities - Organize and direct main Presidential Events. - Work on movies and documentaries productions when needed for events - Organize and work on all event related activities including event production, art direction...etc. - Build strong relationships and networks with clients and third parties related to the clients - Analyze and evaluate media coverage whenever required - El Dome Program Manager: - El Dome is the first ever and largest talent show in Egypt, in search for talents in acting, singing and TV presenting in all 27 governorates in Egypt - Responsible for all project details and following up on all content, logistical and production details related to the program - Managing the post-program details with all selected winners and potential new talents - Golden Mummies Parade Senior Event Manager Show less

    • Egypt
    • Non-profit Organizations
    • 1 - 100 Employee
    • Steering Committee Member
      • Apr 2017 - Sep 2021

      - External Relations, including governmental relations and other partners. - Copy writer - Special Events/Initiatives - External Relations, including governmental relations and other partners. - Copy writer - Special Events/Initiatives

    • Egypt
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Account Director
      • Mar 2020 - Oct 2020

    • International Trade and Development
    • 700 & Above Employee
    • Consultant
      • Jan 2018 - Dec 2019

      • Conducting research to identify the potential areas of reforms between the different stakeholders in the Egyptian context, and researching good case practices in the region and others and identifying the lessons learnt. • Supporting the Governance team in other tasks including carrying out tasks such as documentation, data collection and write-ups using data analysis. • Undertaking various support capacities in the governance unit, including the drafting of minutes and keeping abreast of the project teams' data and support needs, in addition to assisting in preparation and logistical planning for various events, e.g. conferences, workshops, negotiations, etc. • Tracking assigned task/project steps/timetables, coordinate with relevant staff and provide assistance and/or information on project-related matters. • Providing research and administrative support to the Governance GP and the Equitable Growth, Finance and Institutions team in other tasks as requested by the Program Leader. Show less

    • Member of the Presidential Leadership Program
      • Jan 2016 - Dec 2017

      Participant, Presidential Leadership Program, February 2016 – to date · A training program run by the President’s Office. The program tackles Social, Economic and Political sectors with the aim of qualifying a caliber of young people that can be of addition to the community. · Organized the First World Youth Forum Sharm El Sheikh 2017, - Core Team member of the organizing committee, coordinating external relations, specifically governmental relations/partners. · Conducting various types of research in relation to public policy · Organizing various presidential events including the national youth conferences held in different governorates. · Assisted in organizing the First National Youth Conference, October 2016. · Assisted in organizing the First Egyptian Government Simulation, one of 10 members, responsible of content. Show less

    • Egypt
    • Higher Education
    • 700 & Above Employee
    • Research Specialist
      • Dec 2014 - Dec 2016

       Fieldwork Researcher in SAHWA Project [EU Commission funded project] SAHWA is a project researching Youth in the South-Mediterranean Countries Responsible for setting and writing detailed research plan Conducting fieldwork in 4 governorates including the following deliverables:- 4 Focus Groups- 6 Narrative Interviews- 3 Focused Ethnographies

    • Teaching Assistant, History Department
      • Sep 2014 - Dec 2014

      -Responsible of a total of 50 students-Grading and assisting students with assignments and other responsibilities-Teaching few classes

    • United Arab Emirates
    • Banking
    • 700 & Above Employee
    • Retail Special Projects Officer
      • Dec 2013 - Aug 2014

      · Working in the head office in the retail-banking department. · Responsible of all special projects in Retail including: - Assess and Prepare Branch Study of Beni-Suef Branch - Re-branding Project - Branches Renovation - Assess and Prepare Branch Study of GUPCO Branch · Reporting directly to the Deputy Head of Retail Banking. · Working in the head office in the retail-banking department. · Responsible of all special projects in Retail including: - Assess and Prepare Branch Study of Beni-Suef Branch - Re-branding Project - Branches Renovation - Assess and Prepare Branch Study of GUPCO Branch · Reporting directly to the Deputy Head of Retail Banking.

    • France
    • Banking
    • 700 & Above Employee
    • Retail Integration Officer
      • Mar 2013 - Dec 2013

      · Worked in the head office in the retail-banking department. · Responsible of the integration project in the retail-banking department. · Coordinated between BNPP and Emirates NBD on merging the two banks together. · Reported directly to the Deputy Head of Retail Banking. · Worked in the head office in the retail-banking department. · Responsible of the integration project in the retail-banking department. · Coordinated between BNPP and Emirates NBD on merging the two banks together. · Reported directly to the Deputy Head of Retail Banking.

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Local Committee Vice-President of Outgoing Global Community Development Program
      • Jan 2012 - Dec 2012

      · Led a team of 40 members from different backgrounds and different campuses. · Worked in an Executive Board of 7 people as one team. · Provided over 110 abroad internships to different students around Cairo. · Led a team of 40 members from different backgrounds and different campuses. · Worked in an Executive Board of 7 people as one team. · Provided over 110 abroad internships to different students around Cairo.

Education

  • The American University in Cairo
    Masters of Public Policy, Public Policy
    2015 - 2017
  • Cairo University
    Master's degree, European Mediterranean Studies
    2013 - 2016
  • The American University in Cairo
    Bachelor of Arts (B.A.), Political Science
    2011 - 2013

Community

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