Head of Key Accounts, ASEAN

• Sep 2021 - Present

Head of Sales and Business Development, E1 Consumer Devices, Asia-Pacific

• Sep 2019 - Aug 2021

• Created new strategic business opportunities, partnerships and alliances for new startup.• Performed market analysis and identified sales opportunity and market trends for new product.• Contributed to Sales forecasts and commitments.• Identifies product roadmap features and priorities• Defining the pricing and commercial strategy with Product Management• Supporting commercial negotiations throughout the sales cycle• Aligning commitment between Marketing, Product, Services and Support• Establishing business cases for key initiatives and manage associated offers Show less

Regional Account Director (Edge Compute), Sales and Partnership

• Dec 2016 - Aug 2019

Identify, create and managing new strategic business opportunities involving edge compute IaaS ecosystem, partnerships and alliances with Service Providers, Content Providers and Enterprise in 8 countries. Accountable for Edge Cloud Platform sales including securing short and long-term profitable business for Ericsson Edge Gravity through proactive business development, contributing to sales forecasts and commitments including managing the Edge Gravity delivery resources.

Business Development Director (Media & Broadcast), Asia-Pacific

• Dec 2013 - Nov 2016

Responsible for the development of new business in Telecom, Media and ICT related industries across Asia-Pacific.• Identify right sales strategies for direct and channel sales with regards to new growth areas• Motivate multi-functional team to develop sales and delivery strategy for the region• Drives changes, infuse transformation and motivate performance driven culture• Engaged with C-level executives and turn their needs into business opportunities• End to end solution sales via strategic consulting, business plan & solution development.• Execute account management, create and maintain strong sales pipeline• Evangelize solution, build relationships and open up opportunities for channel partners. Show less

Sales Development Director, Asia-Pacific

• Jan 2012 - Nov 2013

Drive sales development efforts across Asia-Pacific in the TV Broadcast, Satellite, Cable and Telco digital distribution, OTT, CDN, LTE Broadcast, Web services, Content Management and System Integration market segments.• Recognized as a key sales contributor in Ericsson for Year 2013-2014.• Tasked with growing the client base and achieving corporate objectives.• Shaping new business strategy by identifying and qualifying new opportunities• Present and consult with senior level management on business trends with a view to developing new services, products, and distribution channels.• Identify opportunities for services and distribution channels that will lead to an increase in sales.• Using knowledge of the market and competitors, develop unique selling propositions and differentiators. Show less

Product Services Sales Director, Asia-Pacific

• Sep 2009 - Dec 2011

Create and sell competitive products/services solutions through a consultative approachinvolving one or set of product areas/services for one or many accounts. Cross group collaboration with multiple internal stakeholders including R&D, marketing, regions and product management. Providing solution architect expertise to major operators, cable operators and broadcasters across. Successful penetration and expansion to new geographies such as Taiwan, Japan and Korea.

Solution & Product Sales Manager, Global

• Apr 2007 - Sep 2009

Support IPTV pre-sales presentation, analysis of customer RFx as well solution design and dimensioning activities. Act as the primary point-of-contact between Sales and our internal marketing, service delivery and regions. Respond to all technical clarifications and support the market unit accounts with sales, pricing, technology strategies and technical contract negotiations. Prepared training and workshops in various subjects and conducted classes to 70-80 employees. Identify and execute improvements in sales support to be more efficient by developing collaborating tools. Show less

Customer Solutions Sales Manager

• Feb 2005 - Mar 2007

Heavily involved in the early delivery of IMS to three major accounts within Scandinavian, Eastern and Western Europe region. Having worked in a solution area providing key account management with bid and cross product area technical sales support including delivery of services. Provide technical sales support and formulate winning competitive IMS solution for major telecommunications operators in Europe.

Lead Solutions Architect

• Jan 2002 - Jan 2005

Sales push and driver of Service Layer and Telecom management portfolio for South East Asia with primary focus in 3G, MSDP, Billing and Charging, MSP, ADC, MMS and Mobile TV. Develop customer needs and act as marketing and business builder for early technologies. Also domain expert for products within Digital Media. Sales push and driver of Service Layer and Telecom management portfolio for South East Asia with primary focus in 3G, MSDP, Billing and Charging, MSP, ADC, MMS and Mobile TV. Develop customer needs and act as marketing and business builder for early technologies. Also domain expert for products within Digital Media.

M2M/Telematics Business Consultant

• May 2000 - Dec 2001

Undertake the development of telematics and machine-to-machine (M2M) communications based solutions particularly for the operators and small medium industries. Participated in pre-sales activities, project management and demonstration of Ericsson products. Deliver expert consulting to M2M, Telematics and e-Learning ecosystems. Built $5 million funnel in Telematics and M2M space. Partnered with multiple application and integration vendors. Evangelist spokesperson for technical personnel and upper levels of managements. Show less

M2M / IoT Principal Software Engineer

• Jan 1999 - Apr 2000

Founded startup company together with two other directors, a Malaysian based business incubator for technology startups & innovators with M2M and Telematics. We provide customized solution in the M2M technology value chain in Malaysia. Responsible for solution design, overall product life cycle of the M2M portfolio within Industry and Society solution space. This includes marketing, product definition, roadmap management and development of M2M embedded software applications for Ericsson Business Consulting (Malaysia). Show less

SDH Capacity Planning Engineer

• Nov 1997 - Feb 1998

Support SMN/SCN network architecture planning, capacity planning and traffic arrangement of SDH Radio transmission for Sydney Olympics 2000 project. Coordinate and work closely with network integrity services team, external contractors and maintenance team in the relocation of Cable TV project. Support SMN/SCN network architecture planning, capacity planning and traffic arrangement of SDH Radio transmission for Sydney Olympics 2000 project. Coordinate and work closely with network integrity services team, external contractors and maintenance team in the relocation of Cable TV project.

Lineman

• Aug 1990 - Jul 1992