Experience

GreenEarth

• India
• Design Services
• 1 - 100 Employee

• Designer, Proprietor

  • Dec 1998 - Present

  West Bengal Launched this enterprise in 1998 to help village-based handicraft artisans find a profitable market for high quality, eco-friendly craft product. I provide design, technical, and marketing assistance to the groups I work with such as mat weavers from Medinipur; Bamboo artisans from Malda and Medinipur; Sitalpati weavers from Cooch Behar. The products are retailed through craft boutiques and exhibitions.



Rural Development Centre of IIT, Kharagpur

• Design consultant & Trainer

  • 1997 - 1998

  Kharagpur Area, India To ensure sustainability of the craft project for the artisans previously trained under the Manjusha project, I was entrusted to work with them to provide further training and market linkages.



WYSIWYG Communications

• Design Consultant

  • 1995 - 1997

  Kolkata Area, India Trained the team to design packaging, brochures and a variety of publicity materials.



Manjusha, the West Bengal Handicrafts Marketing Organization

• Design consultant

  • Jan 1996 - Aug 1996

  Kolkata Designed and trained village-based people to make easily marketable products using a locally grown grass.



Pause & Effect

• Co-founder

  • 1988 - 1990

  Kolkata Area, India Co-founded ‘Pause & Effect’, a space design consultancy, with an architect associate. Designed the interior and exterior spaces of a number of offices, cafes, restaurants, guesthouses, and a children’s play area, along with an architect associate. The clients included Response Advertising Pvt. Ltd; Mileage Advertising Limited; Jhawar & Co. Stock brokers; Unimonde International; Kopran Chemical Company Pvt. Ltd.; Indian Steel & Wire Products: (office cum guest house); Ahaar & Tava… Show more Co-founded ‘Pause & Effect’, a space design consultancy, with an architect associate. Designed the interior and exterior spaces of a number of offices, cafes, restaurants, guesthouses, and a children’s play area, along with an architect associate. The clients included Response Advertising Pvt. Ltd; Mileage Advertising Limited; Jhawar & Co. Stock brokers; Unimonde International; Kopran Chemical Company Pvt. Ltd.; Indian Steel & Wire Products: (office cum guest house); Ahaar & Tava (restaurants), Keventer’s Frooti Factory (Reception and Directors bungalow), Rollick Ice-Cream (chain of parlours). Show less



Response India Pvt Ltd

• India
• Advertising Services
• 1 - 100 Employee

• Art Director

  • 1985 - 1988

  Kolkata Area, India Designed campaigns for companies such as Calcutta Chemicals, Jenson & Nicholson, and Boroline. Conceived the entire campaign, logo, packaging, and publicity, for various FMCG products, such as ‘Lavender Dew’, ‘Aramusk’ and ‘Armour Quartz’ (the latter two won the Communication Arts Guild awards).



Unnayan (an NGO working with the urban poor)

• Communication Designer

  • 1981 - 1984

  Kolkata • Designed various communication aids to facilitate dialogue and participatory decision making. • Conceived low-cost educational aids for underprivileged communities using waste material from offices.



Chitrabani (an audio-visual research & communication centre)

• Communication Designer

  • 1981 - 1984

  Kolkata Area, India • Designed exhibitions, brochures, posters, and audio-visuals for the Institute and various NGOs. • As part of a photographers’ team designed an audio-visual called ‘Mediation’, for use in communication seminars by Father Gaston Roberge, director of Chitrabani. • Designed a book and a travelling photographic exhibition titled People of Calcutta, for Chitrabani. (Conceptualised the theme and selected about 300 photographs, from a collection of over 1,500 by some of the best… Show more • Designed exhibitions, brochures, posters, and audio-visuals for the Institute and various NGOs. • As part of a photographers’ team designed an audio-visual called ‘Mediation’, for use in communication seminars by Father Gaston Roberge, director of Chitrabani. • Designed a book and a travelling photographic exhibition titled People of Calcutta, for Chitrabani. (Conceptualised the theme and selected about 300 photographs, from a collection of over 1,500 by some of the best documentary photographers from Kolkata. I also designed and supervised the exhibition panels and the display and placement of the exhibition.) Show less