Experience

VMLY&R COMMERCE

• United States
• Advertising Services
• 700 & Above Employee

• Activations Director

  • Apr 2022 - Present

  Managing activations scope for the VMLY&R Commerce and the wider WPP network

• Account Director

  • Aug 2021 - Mar 2022

  Managing the RTA's Expo 2020 Dubai communication roll-outAssisting in activation and experiential projects for the network in the region



Freelance

• Dubai, United Arab Emirates

• Freelance Project Manager/Consultant

  • Apr 2020 - Jul 2021

  Working and consulting with various clients and businesses to develop and manage branding, communication and experiential projects in UAE and KSA Working and consulting with various clients and businesses to develop and manage branding, communication and experiential projects in UAE and KSA



sweetwater mea

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Senior Account Director

  • Oct 2019 - Mar 2021



Tonic International

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Branding Director

  • Oct 2018 - Oct 2019

  Leading the branding team on delivering unique and progressive branding projects for clients around the GCC for a variety of industries. Managing workflow, production, relationships and new business. Clients include Dubai Financial Market, Taaleem, Bellavia, Chalhoub Group (The Deal) among others. Leading the branding team on delivering unique and progressive branding projects for clients around the GCC for a variety of industries. Managing workflow, production, relationships and new business. Clients include Dubai Financial Market, Taaleem, Bellavia, Chalhoub Group (The Deal) among others.



sweetwater mea

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Senior Associate / Senior Regional Account Director

  • Feb 2010 - Oct 2018

  Delivering ATL and brand activation, project management, strategy, creative output, production management as well as team development and new business development. Clients include adidas, Reebok, British American Tobacco, Pepsico, Aujan, Lipton (KSA), Honda, Dorma and NIK Trading among others. Expanded the company’s service offering to include ATL services due to my advertising background. Delivering ATL and brand activation, project management, strategy, creative output, production management as well as team development and new business development. Clients include adidas, Reebok, British American Tobacco, Pepsico, Aujan, Lipton (KSA), Honda, Dorma and NIK Trading among others. Expanded the company’s service offering to include ATL services due to my advertising background.



TBWA\Raad

• United Arab Emirates
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Feb 2008 - Feb 2010

  Complete ATL / BTL responsibility under a Group Account Director and managing a team of 3 account executives. Clients included Visa, Mars (Galaxy & Jewels), Dubai International Financial Centre (DIFC), Texas Chicken, Beko and other smaller accounts. DIFC 2009 TVC was shortlisted at Cannes (TBWA/Raad, Dubai 2008). Complete ATL / BTL responsibility under a Group Account Director and managing a team of 3 account executives. Clients included Visa, Mars (Galaxy & Jewels), Dubai International Financial Centre (DIFC), Texas Chicken, Beko and other smaller accounts. DIFC 2009 TVC was shortlisted at Cannes (TBWA/Raad, Dubai 2008).



gsFITCH (brand strategy and design)

• Dubai

• Project Manager

  • Feb 2008 - May 2008

  During the mutual trial period, I worked on strategy and brand design for Mizin (Dubai Holding), Dubai Healthcare City (DHCC), Al Rajhi Cement, The Wave (Muscat), REO (Real-Estate Oman) and others. During the mutual trial period, I worked on strategy and brand design for Mizin (Dubai Holding), Dubai Healthcare City (DHCC), Al Rajhi Cement, The Wave (Muscat), REO (Real-Estate Oman) and others.



Brandcom ME

• Dubai

• Account Manager

  • Sep 2006 - Feb 2008

  Scope covered through the line communications management. Worked under a Group Account Director, managing 3 executives and assisting with new business pitches as well. Client portfolio included Tejari, Gowealthy.com, Guess Collection, Photolibrary, ETA Star and new business pitches. Developed organizational systems for regional media releases that was soon adopted by the Agency’s media buying partner – Initiative. Scope covered through the line communications management. Worked under a Group Account Director, managing 3 executives and assisting with new business pitches as well. Client portfolio included Tejari, Gowealthy.com, Guess Collection, Photolibrary, ETA Star and new business pitches. Developed organizational systems for regional media releases that was soon adopted by the Agency’s media buying partner – Initiative.



The Classic Partnership Advertising

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Jan 2004 - Sep 2006

  Reported to the Account Director and handled Dubai Islamic Bank and Mashreqbank in addition to projects for other agency accounts namely: Dubai Chamber of Commerce & UAE Ministry of Health. Regularly exceeded targets whilst in charge of the Agency’s highest billing clients. Reported to the Account Director and handled Dubai Islamic Bank and Mashreqbank in addition to projects for other agency accounts namely: Dubai Chamber of Commerce & UAE Ministry of Health. Regularly exceeded targets whilst in charge of the Agency’s highest billing clients.



PubliVision (became DDB)

• Damascus

• Executive Manager

  • Oct 2000 - Jan 2004

  Represented Horizon FCB, Publicis, BBDO and Euro RSCG in the Syrian market. Responsible for client servicing, media buying and planning, accounting and HR. Clients included OCP (Henkel’s distributor), Peugeot, Volvo etc. Prepared and lead the pitch presentation leading to the agency being awarded the Peugeot representation in 2003. Managed to maintain a profitable relationship with OCP at a time when this lucrative account was at the centre of very fierce competition from much larger agency brands. Show less



Iris Graphics / ASK web design

• Damascus

• Designer and Animator

  • Dec 1999 - Oct 2000

  Flash 5, Photoshop, Illustrator and Corel. Flash 5, Photoshop, Illustrator and Corel.