Experience

Triangle Media House

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Founding Director

  • Jan 2021 - Present

  Dubai / Riyadh



Motorsport Network

• United States
• Media and Telecommunications
• 100 - 200 Employee

• Middle East Director

  • Aug 2020 - Present

  Dubai, United Arab Emirates Motorsport Network is a media organization that owns and operates several Motorsport IP's globally. Namely motorsport.com, motor1.com, MotorsportTV and Motorsport Games. As the head of Motorsports Network Middle East, I am leading the roll-out of these IPs in Arabic in order to produce quality motoring content and coverage for the motorsport & automotive audience in the Middle East.



Rising Giants Network

• United Arab Emirates
• Media Production
• 1 - 100 Employee

• Co-Founder

  • Jul 2020 - Present

  Rising Giants Network is a podcast company dedicated to moving podcasts forward. Our Arabic and English shows are available on all podcast apps. Check out risinggiantsnetwork.com



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Regional Head of Content Programming - Middle East & Africa

  • Jul 2018 - Aug 2020

  Dubai, United Arab Emirates Looking after the content & digital programming strategies of the Red Bull Media Network in the Middle East & Africa regions. Ensuring all owned, earned & managed channels under the media network are running relevant and meaningful content that directly contributes to building strong, consistent and scalable audience groups.

• Regional Digital Manager (Middle East and Africa regions)

  • Nov 2016 - Aug 2020

  Dubai, United Arab Emirates MEWAP Communications team, assigned to GCC, Levant & Africa. - Main digital lead for 10+ countries in Middle East and Africa regions - Set overall strategic direction and objectives for both Middle East and Africa markets in order to grow the Red Bull media network - Plan and lead digital campaigns for Red Bull events, launches and initiatives - Foster cross-market collaboration in order to enhance efficiencies, reduce silos, expand reach of region-agnostic content… Show more MEWAP Communications team, assigned to GCC, Levant & Africa. - Main digital lead for 10+ countries in Middle East and Africa regions - Set overall strategic direction and objectives for both Middle East and Africa markets in order to grow the Red Bull media network - Plan and lead digital campaigns for Red Bull events, launches and initiatives - Foster cross-market collaboration in order to enhance efficiencies, reduce silos, expand reach of region-agnostic content and share best-case studies - Establish an informed content strategy based on insights, analytics and communication principles - Introduce and build a regional structure for reporting and planning - Build KPIs that inspire growth: establish measurement methods that are based on an audience-centric approach - Consistently develop webinars, trainings and strategic workshops for markets in order to support in both personal and professional growth - Monitor trends in various markets and help explore the potential of newly discovered opportunities - Work with underdeveloped markets on a phased approach to launching digital platforms as well as seamless roll-out



ENOC

• Mexico
• Advertising Services

• Corporate Digital Manager - Function Head

  • Mar 2014 - Nov 2016

  Dubai, UAE Global capacity - Dubai, UAE Marketing, ENOC Group of companies - Recruited to develop and fully build the Social Media and digital strategic way-forward for the ENOC group of companies [over 30 businesses]; both on a local and international level. - Developed the internal structure of the digital function and introduced a ‘hub’ program in order to integrate and include 8 personnel in building a strong and reliable digital presence. - Developed strategies for… Show more Global capacity - Dubai, UAE Marketing, ENOC Group of companies - Recruited to develop and fully build the Social Media and digital strategic way-forward for the ENOC group of companies [over 30 businesses]; both on a local and international level. - Developed the internal structure of the digital function and introduced a ‘hub’ program in order to integrate and include 8 personnel in building a strong and reliable digital presence. - Developed strategies for ENOC’s main streams of businesses, including the companies international operations. - Launched full discovery operation to audit ENOC's digital landscape. - Leading the complete digital landscape revamp for the ENOC group. - Leading the app-build strategy for the ENOC group. - Executive and cross-functional buy-in to digital way-forward. - Strategic cross-governmental content integration in order to influence public behavior. - Developed robust, targeted and consistent customer journey strategy across digital touch points. - Managed complete and complex RFP process which required an agency to work on across various industries. Show less



General Motors

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Social Media Manager - Middle East Region

  • Apr 2012 - Mar 2014

  Dubai, UAE Marketing, Chevrolet, GMC and Cadillac - Responsible for Middle East Social Media strategic approach (GCC & Levant markets). - Managed agency recruitment process from RFP up till the selection phase. - Built the Social Media function in General Motors Middle East. - Working with analytics and various tools to build great content. - Set measurable KPIs based on ‘engagement’, ‘action response time’ and ‘fan growth’. - Led the Development of complete… Show more Marketing, Chevrolet, GMC and Cadillac - Responsible for Middle East Social Media strategic approach (GCC & Levant markets). - Managed agency recruitment process from RFP up till the selection phase. - Built the Social Media function in General Motors Middle East. - Working with analytics and various tools to build great content. - Set measurable KPIs based on ‘engagement’, ‘action response time’ and ‘fan growth’. - Led the Development of complete Social Media strategies for all GM Brands: Chevrolet, GMC, and Cadillac. - Case study achievement on the launch of the 2014 GMC Sierra (Excellence in cross-functional integration and social strategy). - Utilize various digital touch points to create engaging content, and a consistent customer journey. - Utilization and management of Social Media budget on various social platforms, as well as exclusive partnerships and content creation. - Full cross-functional integration: Integration of goals and objectives across the organization in order to promote a 'one voice' market strategy. - Full campaign management of all GM launches across the digital landscape. - Work and integrate with GMIO (international operations) and regional countries to have consistency in GM's digital tone-of-voice, and leverage the fans/followers of each Social Platform. - Working with digital partners to create exclusive content and campaign amplification.

• Assistant Marketing Manager - Middle East Region

  • Feb 2010 - Jul 2012

  Marketing, Chevrolet SUVs and GMC - Established 360 marketing plans for various Chevrolet and GMC launches in the GCC, specifically in KSA. - Worked with regional countries to develop fan clubs, relevant activations and customer appreciation events. - Worked with other manufactures for cross marketing opportunities - Participated in flawless launches programs - Developing market-based price proposals for all Chevrolet and GMC SUVs/Trucks from North… Show more Marketing, Chevrolet SUVs and GMC - Established 360 marketing plans for various Chevrolet and GMC launches in the GCC, specifically in KSA. - Worked with regional countries to develop fan clubs, relevant activations and customer appreciation events. - Worked with other manufactures for cross marketing opportunities - Participated in flawless launches programs - Developing market-based price proposals for all Chevrolet and GMC SUVs/Trucks from North America to South Korea - Working closely and daily with GM platforms in North America, South Korea and Thailand on product packaging, product launches and Sales Volumes - Building Chevrolet and GMC websites along with the appointed digital agency



TBWA

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Senior Account Management Executive - Middle East Region

  • Sep 2006 - Feb 2010

  MENA Regional team/Hub - Leading, Arranging, coordinating, and inspiring 360 campaigns - Working with online media agencies to ensure campaigns are adequately translated in all online communication - Working on the global Nissan Patrol Launch, responsible for execution of BTL and online initiatives - Acting as client advisor on marketing communication solutions - Developing and leading on TVC production - Ensure an adequate and precise flow… Show more MENA Regional team/Hub - Leading, Arranging, coordinating, and inspiring 360 campaigns - Working with online media agencies to ensure campaigns are adequately translated in all online communication - Working on the global Nissan Patrol Launch, responsible for execution of BTL and online initiatives - Acting as client advisor on marketing communication solutions - Developing and leading on TVC production - Ensure an adequate and precise flow of information between client and creative team – to ensure best possible marketing communication outcome - Leading and training interns - Working on Agency based pitches and arranging ‘disruption’ workshops

• Senior Account Management Executive - Middle East Region

  • Sep 2006 - Sep 2007

  Dubai, United Arab Emirates Account Management – MARS GCC. / Galaxy - Responsible for day-to-day Galaxy communication activities - Developing creative briefs and working closely with creative team to develop adequate/effective branding for Galaxy and Jewels - Leading all BTL project for the various Galaxy brands. - Managing projects with creative, traffic department, and client. - Working closely with clients on seasonal plans, and new packaging.