Founder & President

• Sep 2020 - Present

Interim Head of Communications

• Apr 2019 - Jul 2020

- Led team of six science communicators, reporting directly to the president of the institute. - Managed all aspects of external and internal communications. - Member of the institute's Management Advisory Group. - Focused specifically on thought leadership strategies, issues management, and media relations. SBPdiscovery.org - Led team of six science communicators, reporting directly to the president of the institute. - Managed all aspects of external and internal communications. - Member of the institute's Management Advisory Group. - Focused specifically on thought leadership strategies, issues management, and media relations. SBPdiscovery.org

Senior Manager, Corporate Communications & Media Relations

• Jun 2017 - May 2019

- Led all elements of external communications for the health system. - Managed corporate and crisis communications as well as media relations for Stanford Health Care. - Developed and implemented communications strategies to position Stanford Health Care as the leader in academic medicine in Northern California and a top destination for medical care on a global stage. - Oversaw communications for recognitions that position the health system among its peers, including Stanford Health Care's first listing ever in the top 10 on U.S. News & World Report's Honor Roll of the best hospitals in the nation in 2017. - Worked with C-level executives on thought-leadership strategies as well as social media engagement, including the establishment of Stanford Health Care's CEO blog. - Collaborated with other stakeholders within Stanford University to cross-promote and leverage existing content and channels, particularly with the Stanford School of Medicine. - Led efforts to increase influencer engagement and the establishment of an ambassador program on social media. stanfordhealthcare.org Show less

Director of Media Relations

• Aug 2015 - May 2017

- Developed and directed integrated traditional and social media strategy for various service lines at UHealth - the University of Miami Health System. - Oversaw internal and external communications for cancer, research, and translational medicine. - Worked with researchers, doctors, patients, and leadership to identify and tell compelling stories. - Collaborated with local, regional, national, and international media to highlight key differentiators and to position key opinion leaders. - Directed media and communications strategy for presence at industry conferences (AACR, ASH, ASCO, SABCS, etc.) - Wrote speeches and talking points for leadership. Worked with CEO, COO, and directors on internal and external communications pieces for all audiences. - Partnered with Philanthropy on cases for support and donor communication materials. uhealthsystem.com Show less

Manager, Communications

• Dec 2011 - Aug 2015

- Oversaw the institute's bio-business and trade-media relations; also national lay-media outlets. - Managed relationships with various vendors, incl. PR agencies, designers, Cision, Newswise, and EurekAlert! - Wrote and distributed institute press releases (recruits, science news, community news); developed other institute outreach materials (brochures, fact sheets, bios. etc.). - Oversaw the institute's social media channels (Facebook, Twitter, LinkedIn, YouTube). - Editor of the institute's science blog Beaker; regular contributor. - Managed traditional and social-media reporting; oversaw compilation of media metrics and reports. - Managed the marketing and outreach activities for the Florida Translational Research Program (joint initiative with the Florida Department of Health). - Interim editor and regular contributor to Sanford-Burnham's quarterly magazine Portal. - Developed paid-advertising campaigns for Sanford-Burnham's Metabolic Origins of Disease symposium series and the Florida Translational Research Program. - Oversaw execution of marketing program for the 2014 Metabolic Origins of Disease symposium; developed symposium booklet (idea to final product). - Contributed content to the relaunch of the institute's website in early 2012. - Developed institute's employee social-media guidelines. - Secured coverage about institute news and stories in The Economist, the BBC, NPR, Reuters, the Huffington Post, Al Jazeera America, FOX News, Florida Trend, Forward Florida, Orlando Business Journal, Orlando Sentinel, San Diego Business Journal, U-T San Diego, as well as numerous bio-business and trade publications. Supported placements in Fortune Magazine, The Hill, The New York Times, the New Yorker, Scientific American, Times of Israel, and The Wall Street Journal. SBPdiscovery.org Show less

Account Supervisor

• Sep 2010 - Nov 2011

- Managed accounts with budgets in excess of $200k. - Led science and health communications for agency’s key health-care clients in the southeast; organized industry conferences and trade-media events. - Day-to-day account lead for Connextions, Florida High Speed Rail, Florida Hospital, PerkinElmer's cord-blood division, and USF Health. - Oversaw organization and publicity of industry forum for the Florida High Speed Rail client that was attended by more than 1,000 people, including key Florida elected officials (senators, heads of state departments, mayors). - Managed production of promotional video for the Florida High Speed Rail project with the mayors of Lakeland, Orlando, and Tampa - including writing the script, working with camera crew, and editors. - Spearheaded Florida Hospital's outreach and employee campaigns for its Celebration campus and the Nicholson Center. - Provided media training for health-services firm Connextions and launched their CEO blog. - Organized press conferences for Connextions announcements and secured significant media coverage in Central Florida as well as in national trade publications. - Account lead for BestBuy's employee ("blue shirts") outreach in Florida. - Co-managed media war room for GE Energy after the Fukushima Daiichi nuclear disaster in 2011. - Delta Air Lines crisis communications contact for Central Florida. - Oversaw operation of Orlando office for several months in 2011. - Lead for numerous successful new-business initiatives in the southeast. - Directly managed team of one senior account executive and two assistant account executives. Clients: AstraZeneca, BestBuy, Connextions (now Optum Health), Delta Air Lines, Florida High Speed Rail, Florida Hospital, GE Aviation, GE Energy, PerkinElmer, University of South Florida Health. edelman.com Show less

Senior Account Executive

• Oct 2009 - Jul 2010

- Account lead (global) for GlaxoSmithKline Oncology's hematology products. - Co-led global branding and messaging campaign for GSK Oncology. - Supported GSK Oncology team at global hematology and oncology conferences (ASCO, ESH, ASH). - Account lead for Definiens (cellular detection software) account. - Wrote copy for six-page Definiens product brochure. - Co-led K-PAX (medicinal vitamins) account. - Placed clients in national and trade publications, including Forbes Magazine and Nature Reviews Drug Discovery. - Participated in various new-business efforts. - Prepared, managed, and summarized branding workshops. Clients: GlaxoSmithKline Oncology, Definiens, Zimmer, K-PAX Show less

Intercultural Consultant

• Feb 2009 - Oct 2009

- Freelance position to support the launch of the U.S. version of the German tutoring website Scoyo. The company canceled the project shortly before launch. - Translated copy and voice-over texts from German to English and vice versa. - Made recommendations in regards to cultural sensitivities when copying/translating the German modules for the U.S. market. scoyo.com - Freelance position to support the launch of the U.S. version of the German tutoring website Scoyo. The company canceled the project shortly before launch. - Translated copy and voice-over texts from German to English and vice versa. - Made recommendations in regards to cultural sensitivities when copying/translating the German modules for the U.S. market. scoyo.com

Account Executive, Healthcare Practice

• Aug 2008 - Feb 2009

- Drafted a variety of media and publicity materials for Amgen's cancer drug Neulasta. Developed creative and innovative media formats to promote the drug and raise awareness of chemotherapy side effects (e.g., "Cooking through chemo" TV segments). - Wrote press and mat releases for Merck's asthma drug Singulair. Organized media events and drafted media stories. - Managed extensive media and crisis monitoring for a variety of pharma and medical-device brands. - Reporting and accounting support for my clients in cooperation with the billing department. Clients: Amgen, Medtronic, Merck & Co. hkstrategies.com Show less

Assistant Manager, Online Marketing

• Jun 2007 - Aug 2008

- Managed planning, developing, distributing, and tracking of direct-to-customer campaigns. - Developed email marketing campaigns for more than two dozen DVD, CD, and book clubs. - Worked closely with design and coding teams to build email templates. - Point of contact for external providers (e-dialog, Acxiom, etc.) that managed distribution. - Co-managed launch of redesigned book-club websites. - Developed strategies to increase opening, click, and conversion rates. columbiahouse.com and bookspan.com Show less

Corporate Communications Freelancer

• Jun 2004 - May 2007

- Helped plan and execute media events and tours in Germany, Spain, the UK, and the U.S. - Wrote German and English press releases for a variety of GSK products and events. - Translated company materials from German to English and vice versa. - Helped develop and organize GSK's employee community event, where GSK staff spent a day at local charities and supported their activities. - Supported preparation and launch of redesigned global website - gsk.com. - Contributed to company's German as well as global employee magazines. glaxosmithkline.de Show less

Public Relations Intern

• Sep 2006 - Nov 2006

- Pitched Unilever's "Oral Hygiene Month" campaign to reporters across the region. - Oversaw video shoot for Axiom Telecom promotional videos. - Supported planning and on-site execution of regional hygiene conference for Reckitt Benckiser. - Helped the New Look team prepare and execute the opening of the company's first store in the Middle East. - Supported and attended new-business pitches in the pharmaceutical, infrastructure, banking, and global investment industries. Clients: Axiom Telecom, Boeing, Intel, New Look, Reckitt Benckiser, Symantec, Unilever. hkstrategies.com Show less

Caster

• Aug 2003 - Sep 2004

- Part-time caster for a variety of German reality TV shows. - In-studio lay-actor support. Company closed Munich operations in 2004. mediabolo.de - Part-time caster for a variety of German reality TV shows. - In-studio lay-actor support. Company closed Munich operations in 2004. mediabolo.de

Assistant to Managing Director

• Aug 2002 - Jun 2004

- Part-time job at a small German TV production company that operates in the documentary, children's entertainment, and comedy genres. - Researched a variety of story ideas for the documentary department (mostly science, history, and current topics). - Wrote marketing copy (English and German) for the "Felix" children's series and feature films. - Provided on-site support at video shoots in Germany, the U.S., and the UK. - Edited and translated scripts and screenplays for both TV shows and movies. - Supported managing director in day-to-day managerial activities: organized travel, wrote meeting memos and preparation notes, drafted international communications, organized company events. caligari-film.de Show less