Experience

Zachodniopomorska Szkoła Biznesu - Akademia Nauk Stosowanych

• Poland
• Higher Education
• 1 - 100 Employee

• Advisory Board Member

  • 2021 - Present

  Academic Journal "ORGANIZATION AND MARKET"

• Visiting Professor

  • 2019 - Present

  Courses I teach: (All course content is original, practical application curriculum, authored by me)▪ Cracking The Brand Code: Brand Positioning For Competitive Advantage (MBA Program)▪ Disrupting The Disruptors: Navigating Uncertainty With Strategic Foresight (MBA Program) ▪ Putting Strategy To Action: Building An Insight-Driven Organization (MBA Program) ▪ Competitive Strategy: Sustainable Advantage Through Positioning (MBA Program)▪ Strategic Thinking In Brand Management ▪ Cross-Border And Cross-Cultural Brand Communication▪ Brand Development: A Crash Course In The Psychology Of Branding▪ The Systems Thinking Approach To Strategic Brand Planning▪ Competitive Advantage Through Strategic Use Of Brand Management▪ The Anatomy Of Market Competition: Brand Orientation Perspective▪ Competitive Dynamics In Strategic Management▪ Strategic Brand Management: Principles, Planning, And Tools Show less



University of Information Technology and Management in Rzeszow, Poland

• Poland
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • 2019 - Present

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Competitive Strategy Dynamics: Brand Equity Perspective (Executive MBA Program) ▪ Business In A Global Environment: New Paradigms In Strategic Management (Executive MBA Program) ▪ Marketing Management: Strategies For Shaping Consumer Behavior ▪ International Market(ing) Research: Using Consumer Insights To Build Strong Brands ▪ International Marketing: Market Dynamics And Competitive Advantage ▪ Building A Competitive Advantage Through Strategic Brand Management ▪ Marketing Research In International Markets: Explorations In Brandscape And Consumer Culture ▪ Advanced Strategic Management: Navigating Disruption And Managing Competitive Risk ▪ Strategic Management: Dynamics Of Competition And Strategy ▪ Next-Generation Business Models And Competitive Advantage Show less



Andrzej Frycz Modrzewski Krakow University

• Poland
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • 2017 - Present

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Business Model Transformation Strategy: How To Re-Invent An Organization And Adapt To Change ▪ Brand Creation: From Ideation To Launch ▪ Systems Perspective On Brand Planning ▪ Brand-Driven Organization ▪ Brand Development: Meaning, Consumer Experiences, And Competitive Advantage. An Integrated Approach ▪ Marketing Research: A Roadmap For Navigating An Ever-Changing Business Landscape Show less



Self-employed

• United States, Europe

• Brand Strategist

  • 2015 - Present

  Brand Strategy, Competitive Positioning, And Cultural Innovation Projects Brand Strategy, Competitive Positioning, And Cultural Innovation Projects



ESEN

• El Salvador
• Higher Education
• 100 - 200 Employee

• Visiting Professor

  • Aug 2023 - Aug 2023

  SEMINAR: COMPETITIVE ADVANTAGE THROUGH INNOVATION AND BRAND ORIENTATION SEMINAR: COMPETITIVE ADVANTAGE THROUGH INNOVATION AND BRAND ORIENTATION



Edward Bernays University of Applied Sciences

• Croatia
• Higher Education
• 1 - 100 Employee

• Guest Professor

  • Mar 2023 - Mar 2023

  SEMINAR: CONSUMER NEUROSCIENCE: PROBING THE CONSUMER BRAIN’S MYSTERIES. SEMINAR: CONSUMER NEUROSCIENCE: PROBING THE CONSUMER BRAIN’S MYSTERIES.



Pan-European University

• Slovakia
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • Mar 2022 - Mar 2023

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Brand Management ▪ Market(ing) Research ▪ Strategic Branding As A Catalyst For Corporate Profitability Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Brand Management ▪ Market(ing) Research ▪ Strategic Branding As A Catalyst For Corporate Profitability



Truckee Meadows Community College

• United States
• Higher Education
• 400 - 500 Employee

• Guest Speaker

  • Nov 2022 - Nov 2022

  SEMINAR: CONSUMER RESEARCH AND BRAND NEUROPSYCHOLOGY SEMINAR: CONSUMER RESEARCH AND BRAND NEUROPSYCHOLOGY



University of Aruba

• Aruba
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • Nov 2022 - Nov 2022

  Courses I teach: (All course content is original, practical application curriculum, authored by me): 1. ADVERTISING AND DESIGN ACROSS MEDIA: EVIDENCE-BASED PRINCIPLES FOR EFFECTIVE BRAND DEVELOPMENT 2. BRAND AND BRAINS: APPLICATIONS OF NEUROSCIENCE TO MANAGEMENT 3. SUSTAINABLE COMPETITIVENESS: (RE)DEFINING BUSINESS WITH BRAND ORIENTATION AND NEUROSCIENCE Courses I teach: (All course content is original, practical application curriculum, authored by me): 1. ADVERTISING AND DESIGN ACROSS MEDIA: EVIDENCE-BASED PRINCIPLES FOR EFFECTIVE BRAND DEVELOPMENT 2. BRAND AND BRAINS: APPLICATIONS OF NEUROSCIENCE TO MANAGEMENT 3. SUSTAINABLE COMPETITIVENESS: (RE)DEFINING BUSINESS WITH BRAND ORIENTATION AND NEUROSCIENCE



Bright Domino

• Guatemala
• Higher Education
• 1 - 100 Employee

• Guest Lecturer

  • Aug 2022 - Aug 2022

  Seminar I present: NEUROSCIENCE AND BRAND LOYALTY TRIGGERS Seminar I present: NEUROSCIENCE AND BRAND LOYALTY TRIGGERS



IADE

• Portugal
• Higher Education
• 200 - 300 Employee

• Visiting Professor

  • 2022 - 2022

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ The Neuropsychology Of Brand Management ▪ The Neuroscience Behind Brands People Love Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ The Neuropsychology Of Brand Management ▪ The Neuroscience Behind Brands People Love



RISEBA University

• Latvia
• Higher Education
• 1 - 100 Employee

• Guest Professor

  • 2022 - 2022

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Cracking The Brand Code: Brand Positioning For Competitive Advantage Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Cracking The Brand Code: Brand Positioning For Competitive Advantage



Universidad del Valle de Guatemala

• Guatemala
• Higher Education
• 700 & Above Employee

• Guest Professor

  • 2021 - 2021

  Seminars I present: ▪ The Anatomy Of Innovation Seminars I present: ▪ The Anatomy Of Innovation



International Business School

• Hungary
• Education Administration Programs
• 100 - 200 Employee

• Guest Professor

  • 2021 - 2021

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Neuromarketing And Consumer Neuroscience: Principles And Practice Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Neuromarketing And Consumer Neuroscience: Principles And Practice



Guatemala Exporters Association AGEXPORT

• Guatemala
• International Trade and Development
• 200 - 300 Employee

• Keynote Speaker

  • 2021 - 2021

  Presentation Title: Re-Defining Competition In The Era Of Innovation Presentation Title: Re-Defining Competition In The Era Of Innovation



American Chamber Of Commerce in Guatemala

• Guatemala
• International Trade and Development
• 1 - 100 Employee

• Keynote Speaker

  • 2021 - 2021

  Presentation Title: The Impact Of Emotion-Driven Engagement And Brand Orientation On The Financial Performance Of SMEs Presentation Title: The Impact Of Emotion-Driven Engagement And Brand Orientation On The Financial Performance Of SMEs



Universidad Francisco Marroquín

• Guatemala
• Higher Education
• 400 - 500 Employee

• Guest Professor

  • 2020 - 2021

  Seminars I present: ▪ Leveraging Customer Insights To Drive Brand Disruption And Market Transformation ▪ Enhancing Firm Performance: The Impact Of Strategic Thinking And Brand Orientation On Entrepreneurship And Innovation ▪ Brands Vs. Products: What Do Consumers Really Buy? Seminars I present: ▪ Leveraging Customer Insights To Drive Brand Disruption And Market Transformation ▪ Enhancing Firm Performance: The Impact Of Strategic Thinking And Brand Orientation On Entrepreneurship And Innovation ▪ Brands Vs. Products: What Do Consumers Really Buy?



Universidad de Palermo

• Argentina
• Higher Education
• 700 & Above Employee

• Guest Professor

  • 2020 - 2020

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Disruptive Innovation And Innovative Brand Positioning ▪ Brands And Neuroscience Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Disruptive Innovation And Innovative Brand Positioning ▪ Brands And Neuroscience



Pan-European University

• Slovakia
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • 2020 - 2020

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Branding As A Catalyst For Corporate Profitability Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Branding As A Catalyst For Corporate Profitability



IPAM

• Portugal
• Higher Education
• 200 - 300 Employee

• Guest Professor

  • 2019 - 2020

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Brand Strategy In The Face Of Disruption ▪ Re-Thinking The Brand: From Brand Equity To Brand Philosophy ▪ Dissecting Management Dogmas Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Brand Strategy In The Face Of Disruption ▪ Re-Thinking The Brand: From Brand Equity To Brand Philosophy ▪ Dissecting Management Dogmas



RISEBA University

• Latvia
• Higher Education
• 1 - 100 Employee

• Visiting Professor

  • 2019 - 2019

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Building A Competitive Advantage Through Strategic Brand Management Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Building A Competitive Advantage Through Strategic Brand Management



Galen University, Belize

• Belize
• Education Administration Programs
• 1 - 100 Employee

• Guest Professor

  • 2018 - 2018

  Galen University (in partnership with Belize Chamber of Commerce & Industry, The Belize Trade & Investment Development Service, and Chamberlain Consulting) (Belize City, Belize) Seminars I present: ▪ Achieving Competitive Advantage Through Brand Positioning Galen University (in partnership with Belize Chamber of Commerce & Industry, The Belize Trade & Investment Development Service, and Chamberlain Consulting) (Belize City, Belize) Seminars I present: ▪ Achieving Competitive Advantage Through Brand Positioning



Universidad del Valle de Guatemala

• Guatemala
• Higher Education
• 700 & Above Employee

• Visiting Professor

  • 2018 - 2018

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategy As Practice ▪ The Psychology Of UX: Building Emotionally-Charged Brands Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategy As Practice ▪ The Psychology Of UX: Building Emotionally-Charged Brands



European University of Business

• Poznan Metropolitan Area

• Guest Professor

  • 2017 - 2017

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Thinking In Brand Planning Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Thinking In Brand Planning



College of Southern Nevada

• Higher Education
• 700 & Above Employee

• Guest Speaker

  • 2015 - 2015

  Seminar I present: ▪ Psychosemiotics: Cultural Signs And Symbols As Elements Of Acting Seminar I present: ▪ Psychosemiotics: Cultural Signs And Symbols As Elements Of Acting



RDG Advertising

• Advertising Services
• 1 - 100 Employee

• Chief Brand Strategist

  • 2013 - 2015

  ▪ Directed, developed, and managed brand strategies/audits for clients ▪ Conducted qualitative and quantitative consumer research across product types ▪ Authored strategic marketing business plans for a varied clientele ▪ Coordinated all activities required to market new products ▪ Responsible for consumer insight research Clients: MGM Grand, The Wynn Resort, New York-New York Hotel & Casino, The Plaza Hotel & Casino, Rivers Casino (Pittsburgh, PA), Augustine Casino, RackStar, Oscar's Steakhouse (Las Vegas), Excalibur Hotel & Casino Show less



Craft Acting Studio

• United States

• Guest Instructor

  • 2014 - 2014

  Course I teach: ▪ Psychology Of Acting: How Actors Create Emotions And How They Should Interpret Fictional Character Course I teach: ▪ Psychology Of Acting: How Actors Create Emotions And How They Should Interpret Fictional Character



Universidad del Istmo

• Higher Education
• 200 - 300 Employee

• Visiting Professor

  • Jan 2011 - Dec 2013

  Courses i teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Brand Management: Psychological And Cultural Perspectives ▪ Strategic Marketing: Advertising And Integrated Brand Promotion Perspective ▪ International Marketing: Market(ing) Research And Export Management Courses i teach: (All course content is original, practical application curriculum, authored by me) ▪ Strategic Brand Management: Psychological And Cultural Perspectives ▪ Strategic Marketing: Advertising And Integrated Brand Promotion Perspective ▪ International Marketing: Market(ing) Research And Export Management



Keane Creative Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Brand Strategy Consultant

  • Feb 2012 - Aug 2012

  Formulated brand strategy and conducted qualitative research Client: Goodwill Industries International, Inc. Formulated brand strategy and conducted qualitative research Client: Goodwill Industries International, Inc.



Universidad Rafael Landívar

• Guatemala
• Higher Education
• 700 & Above Employee

• Visiting Professor

  • 2010 - 2011

  Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Global Consumer Behavior: Cross-Cultural Insights Into Brand Strategy ▪ Integrated Branding Strategies And Consumer Culture Courses I teach: (All course content is original, practical application curriculum, authored by me) ▪ Global Consumer Behavior: Cross-Cultural Insights Into Brand Strategy ▪ Integrated Branding Strategies And Consumer Culture



RDG Advertising

• Advertising Services
• 1 - 100 Employee

• Brand Strategy Consultant

  • Jan 2010 - Dec 2010

  ▪ Coordinated and prepared all aspects of strategic brand management and market research ▪ Involved in designing and implementing internal branding methodology ▪ Rationalized and organized complex problems into strategic solutions ▪ Coordinated and prepared all aspects of strategic brand management and market research ▪ Involved in designing and implementing internal branding methodology ▪ Rationalized and organized complex problems into strategic solutions



Gems of History

• Las Vegas, Nevada, United States

• Brand Strategy Consultant

  • 2009 - 2010

  ▪ Researched and assessed market opportunities ▪ Managed focus groups ▪ Developed and implemented internal branding strategy to deliver the appropriate customer experience in a consistent fashion ▪ Prepared significant website improvements ▪ Introduced the concept of new and updated logo ▪ Researched and assessed market opportunities ▪ Managed focus groups ▪ Developed and implemented internal branding strategy to deliver the appropriate customer experience in a consistent fashion ▪ Prepared significant website improvements ▪ Introduced the concept of new and updated logo



White Square Gallery

• Germany
• 1 - 100 Employee

• Brand Manager

  • 2007 - 2009

  ▪ Developed and provided recommendations and alternative approaches to determine brand identity and brand positioning ▪ Provided corporate website’s overall design, style, and aesthetics ▪ Updated company logo ▪ Involved in designing all graphical and typographical elements of brand identity ▪ Coordinated and art directed promotional collateral ▪ Designed business cards and promotional flyers ▪ Competently managed brand nurturing strategy ▪ Researched marketing opportunities ▪ Directed all related aspects of integrated brand communications and market research ▪ Developed positive relationship with the local political elite (brand community) Show less



Aldec

• United States
• Software Development
• 1 - 100 Employee

• Marketing Assistant

  • 2005 - 2007

  ▪ Coordinated Google AdWords campaign ▪ Compiled database of contacts and managed corporate marketing programs ▪ Assisted in developing and coordinating University Program marketing campaigns ▪ Involved in all facets of marketing, corporate branding, PR, trade shows/events ▪ Coordinated Google AdWords campaign ▪ Compiled database of contacts and managed corporate marketing programs ▪ Assisted in developing and coordinating University Program marketing campaigns ▪ Involved in all facets of marketing, corporate branding, PR, trade shows/events



Nevada Governor's Office of Economic Development

• United States
• Government Administration
• 1 - 100 Employee

• Intern

  • 2002 - 2002

  ▪ Conducted special research projects ▪ Assisted with press events ▪ Drafted correspondence letters ▪ Collected and analyzed internal and external data sources ▪ Prepared materials for workshops, presentations, and reporting ▪ Recommended policy, operational, and strategic solutions ▪ Conducted special research projects ▪ Assisted with press events ▪ Drafted correspondence letters ▪ Collected and analyzed internal and external data sources ▪ Prepared materials for workshops, presentations, and reporting ▪ Recommended policy, operational, and strategic solutions



Consulate General Of The Republic Of Poland in Los Angeles

• Los Angeles, California, United States

• Intern

  • 2001 - 2001

  ▪ Prepared reports on specific topics ▪ Developed and managed databases ▪ Assisted in meetings and conferences and prepared briefs on their content ▪ Translated documents ▪ Established contacts with NGOs and think tanks ▪ Prepared reports on specific topics ▪ Developed and managed databases ▪ Assisted in meetings and conferences and prepared briefs on their content ▪ Translated documents ▪ Established contacts with NGOs and think tanks



ING

• Netherlands
• Banking
• 700 & Above Employee

• Consumer Insights Researcher

  • 2000 - 2000

  ▪ Designed, structured and managed quantitative and qualitative research projects ▪ Developed reports and presentations and communicated key findings to relevant stakeholders ▪ Collaborated with the Director of Strategy & Insights in identifying and developing initiatives that generated significant insights to the organization ▪ Served as the voice of the consumer in all interactions with internal team members ▪ Partnered with and managed external marketing research vendors to address key business issues Show less